US Survey: 66 percent of retailers exploring mobile POS
RetailCustomerExperience.com - May 2nd 2012, 08:42
Motorola Solutions has released a report that shows an increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions as a core strategy for improving customer service
. About 66 percent of retail respondents said they were interested in mPOS, while 42 percent of retail respondents are currently piloting or starting trials within the next 36 months. The majority are focused on using mPOS for sales associates on the store floor or line-busting, according to the study conducted from December 2011 to February 2012, targeting 541 full-time employees in the retail, hospitality and field service industries in North America, the United Kingdom, France and Germany.
Retailers are embracing mPOS pilots and trials to eliminate the high cost of traditional cash registers and accept customer payments, including magnetic stripe and chip and PIN-based credit, debit, gift and loyalty cards, as well as near field communications (NFC) payments via mobile phone — wherever and whenever needed, according to a press release. Fifty-five percent of those surveyed even plan to incorporate the ability to take cash as part of their mPOS operations.
Other key finding included that:
- More than 71 percent that indicated interest in mPOS are using or planning to use it to improve customer service and also intend to provide access to inventory management (51 percent), pricing (48 percent) and merchandise returns (42 percent) applications.
- In December 2011, Motorola's holiday shopper survey found that one-third of store visits ended with an average of $125 unspent due to missed opportunities to purchase. The survey also found that inefficient payment processes were one of the leading contributors to those lost sales. More than 43 percent of shoppers agreed that their shopping experience improved when store associates used mPOS devices.
- 16 percent of surveyed retailers currently have an mPOS solution deployed, while less than 9 percent have completely mobile or portable checkout systems.
- On average, retail respondents anticipated replacing more than 36 percent of their fixed POS as a result of migrating to an mPOS.
"As retailers battle for shoppers' hearts and wallets, mPOS serves as a valuable tool that can help turn browsing into buying. When the power of mPOS is in the hands of every retail associate, shopping becomes an experience and associates are always in a position to make the sale," said Michelle Crissey, customer solutions lead, Motorola Solutions.
Mastercard heads to mobile with virtual wallet
26/02/2013 - 08:56
Mastercard unveiled its bid to dominate the mobile payments market on Monday with a ‘virtual wallet’ allowing customers to keep personal payment details in their phone and avoid checkouts by scanning bar codes in-store to pay.
Are smart watches the next big thing?
12/02/2013 - 08:58
Apple Inc. is experimenting with the design of a device similar to a wristwatch that would operate on the same platform as the iPhone and would be made with curved glass, the New York Times reported on Sunday.
East Africa: Mobile Money Made Easy By Mpayer
06/11/2012 - 08:39
Businesses in East Africa have experienced rapid growth over the past few years due to the increase in the options of payments; and wallet accessibility through mobile money transfers and mobile banking.
Mobile transactions to hit $730bn by 2017
06/09/2012 - 10:21
The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed $730 billion annually by 2017, a new report from Juniper Research has found.
Big retailers embrace mobile payments
27/08/2012 - 11:37
A group of big retailers that includes Wal-Mart Stores, Target and Japan's 7-Eleven is developing a mobile payment network, adding to the proliferation of options that let consumers pay with smartphones.