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Apple in $3 billion deal to buy Beats Electronics
Apple in $3 billion deal to buy Beats Electronics

Apple in $3 billion deal to buy Beats Electronics

FMCG SUPPLIER NEWS - May 29th 2014, 10:43

California- In its largest deal ever, Apple said on late Wednesday that it is buying Beats Electronics LLC for $3 billion. Beats is a key player in the premium headphone market and is also in the streamlining music business.  

Apple will pay $2.6 billion in cash and another $400 million in equity for Beats, whose founders rapper and producer, Andre Young (aka Dr. Dre) and music-industry mogul, Jimmy Iovine, will join the tech giant.

With sales of digital media downloads on the decrease, Beats gives Apple entry into the booming area of Internet-based streaming, which is currently dominated by Pandora, Google Inc.’s YouTube, and Spotify Ltd.From 

Read more about: dr. dre | california | beats electronics | apple

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