Advertise with

Asia sales boosts Lego profit
Asia sales boosts Lego profit

Asia sales boosts Lego profit


Fin24/ Sapa - Sep 9th 2013, 11:26

Copenhagen - Danish toy company Lego on Thursday reported a 13% rise in net sales for the first half of 2013, citing strong sales in Asia. 

The net profit for the six-month period was 2.38bn kroner ($421m), the family-owned group said.

This compared to net profit of 2bn for the corresponding business period in 2012.

Net sales for the period were 10.36bn kroner, compared to 9.13bn kroner for the corresponding six-month period in 2012.

Chief executive Jorgen Vig Knudstorp said it was "a very satisfactory result" against the backdrop of a "slow start to the year in the largest and most mature markets of North America, Europe and Japan."

In Asia, it reported a 35% rise during the six-month period. In Europe the increase was on 8%, while in North America and Latin America sales rose 4%.

The group estimated that it had an almost 9-per-cent share of the global toy market, a slight increase compared to the end of 2012.

Mainstays in the product lineup include the classic plastic building blocks as well as products and tie-ins with Hollywood movies such as Pirates of the Caribbean and Harry Potter. A new bestseller was a product designed for girls, Lego Friends, the group said.From 

Related News

Lego's sales bounce back with the help of Marvel superheroes
04/09/2019 - 09:11
Models of superheroes and villains from Marvel’s Avengers movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores.

Back to selling more beers for AB InBev after failed Asian float
23/07/2019 - 11:40
AB InBev’s cancelled Asian stock market listing will slow but not derail the world’s largest brewer’s efforts to cut its debt mountain, delaying future acquisitions and prioritising its main challenge: selling more beers.

Asian revenue surpasses European for first time at L’Oreal
18/04/2019 - 09:07
L’Oreal got more revenue from Asia than from Western Europe for the first time last quarter as the region’s surging demand for luxury products continued to resist the drag of a slower Chinese economy.

Toymaker Lego aims at rapid expansion in China
04/02/2019 - 10:48
Danish toymaker Lego plans to more than double the number of shops in China in 2019 to 140 in its most rapid expansion in any market as demand for its colourful plastic bricks remains unaffected by a broader slowdown in the economy.

Lego launches first global Christmas advert
06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus.