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Asia sales boosts Lego profit
Asia sales boosts Lego profit

Asia sales boosts Lego profit

FMCG SUPPLIER NEWS

Fin24/ Sapa - Sep 9th 2013, 11:26

Copenhagen - Danish toy company Lego on Thursday reported a 13% rise in net sales for the first half of 2013, citing strong sales in Asia. 

The net profit for the six-month period was 2.38bn kroner ($421m), the family-owned group said.

This compared to net profit of 2bn for the corresponding business period in 2012.

Net sales for the period were 10.36bn kroner, compared to 9.13bn kroner for the corresponding six-month period in 2012.

Chief executive Jorgen Vig Knudstorp said it was "a very satisfactory result" against the backdrop of a "slow start to the year in the largest and most mature markets of North America, Europe and Japan."

In Asia, it reported a 35% rise during the six-month period. In Europe the increase was on 8%, while in North America and Latin America sales rose 4%.

The group estimated that it had an almost 9-per-cent share of the global toy market, a slight increase compared to the end of 2012.

Mainstays in the product lineup include the classic plastic building blocks as well as products and tie-ins with Hollywood movies such as Pirates of the Caribbean and Harry Potter. A new bestseller was a product designed for girls, Lego Friends, the group said.From Fin24.com 

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