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Coca-Cola Beverages SA (CCBSA) has thrown its weight behind government efforts to reduce water consumption in the country.
Coca-Cola Beverages SA (CCBSA) has thrown its weight behind government efforts to reduce water consumption in the country.

Coca-Cola Beverages SA joins forces with government, Unilever to drive down water use


Issued by Corporate Image on behalf of CCBSA - Mar 6th 2018, 15:30

Coca-Cola Beverages SA (CCBSA) has thrown its weight behind government efforts to reduce water consumption in the country, joining forces with the Department of Water and Sanitation and Unilever for a national roadshow to drive the message home.

CCBSA [correct] is helping to fund industrial theatre performances and providing its “gig rig” mobile stage trucks, refreshments, umbrellas and other material to support the roadshow.

Starting in Johannesburg on 2 March, the roadshow will proceed to Durban, Port Elizabeth, and Cape Town and will be reinforced by a television campaign to encourage water saving.

Unilever aims to deliver almost half a million litres of relief water to Cape Town in time for an event to mark Water Week on March 22 of which CCBSA will contribute half.

The water will be handed over to the authorities managing distribution of relief water to communities in need.

The Coca-Cola bottler is also supporting their bottler partner in the Western Cape, Coca-Cola Peninsula Beverages, with contingency plans to deliver water to the city in the event of Day Zero.

The national water-saving campaign kicked off with a media launch at the Unilever headquarters in Sandton and follows CCBSA’s commitment to join hands with government and private partners to create strategic water-partnership networks to drive down water use.

The group believes it is critical to working families and the economy that businesses continue operations during the water crisis, while contributing to solutions that maintain the sustainability of water supply.

CCBSA is committed to partnering with government on projects that drive community water usage reduction, reduce water leaks and improve access.

The company has also invested to effect significant water savings in its operations.

From 2010, it reduced the volume of water used to produce each litre of soft drink by 30% – from 2.13 litres in 2010 to 1.65 litres in 2017 – representing a total saving of 726 million litres, or 290 Olympic-sized swimming pools.

This is enough water to provide 250 litres of water per day for 8 000 households for a year.
For this year, CCBSA has set itself a target of 1.56 litres of water per litre of soft drink produced.

It has also set goals to:
• Be the most efficient industrial water user;
• Help enable access to clean drinking water in underserved communities;
• Work with others to mobilise local and national communities.
CCBSA has taken steps to assess source water vulnerability, establish agreements on source-water protection plans and is implementing these.

It is surveying water-related plant practices to discover opportunities for innovation and increasing the reuse of water through improved technology and further training.
Risk mitigation for water is included in our capital expenditure. In everything we do, we aim to reduce, reuse, recycle and replenish water.

CCBSA’s investments in advanced technology have already helped it to save substantial quantities of water in the manufacture of its products and it will continue to explore new ways to drive down water use.


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