Creative Housewares acquires Lucky Distributors

Creative Housewares acquires Lucky Distributors

FMCG SUPPLIER NEWS

May 15th 2012, 10:34

Creative Housewares (Pty) Ltd, a leading importer and distributor of branded household appliances and houseware products, today announced the acquisition of Lucky Distributors CC, a distributor of salon and personal care products and equipment specializing in the emerging market. 

This acquisition will supply additional brands to Creative Houseware’s existing personal care ranges as well as new products within the salon product category. Creative Housewares will benefit by furthering its share of the emerging market segment by leveraging off the brand equity of Lucky Distributor’s brands, which are also well suited for further expansion into Africa. Lucky Distributor’s customers will benefit from Creative Houseware’s well established support systems, excellent service and expanded product range. Consumers will enjoy the same if not better quality products they have come to enjoy from Lucky Distributors through Creative Houseware’s advanced product management and procurement systems.

“Over the last five years Creative Housewares have, with the backing of their Spanish shareholders Taurus, made considerable inroads in not only the Domestic Appliance Market but also that of the Housewares Market, this despite recessionary market conditions. In light of these results and the company’s growth strategies Creative Housewares have embarked on an acquisition path and are proud to announce that we have today concluded the first of these planned acquisitions.” commented Justin Fenn, Managing Director of Creative Housewares.

“Expansion into other African markets for any company serious about growth remains a hot topic. Creative Housewares believe that this acquisition will greatly assist us in our offering and thus speed up the already fast expanding business. Creative Housewares will soon be adding new products and categories to the existing Lucky brands range offering. This will once again allow for further growth opportunities within the existing Lucky’s customer base.” added Justin Fenn, Managing Director of Creative Housewares.

Lucky Distributors established in 1995, has a strong foothold in the emerging markets within Southern Africa and has built many strong brands, specialising in the supply to cash and carry businesses. The most prominent of these brands are Lucky, Ace, Burman & Champion. Lucky Distributors are true specialists in hair care products which will create exciting opportunities and synergies for Creative Housewares.

Creative Housewares (Pty) Ltd is a subsidiary of the Taurus an international group with distribution networks in Europe, South America, Asia and Africa. Creative Housewares is an importer of international and local brands: Dyson, Morphy Richards, Aqua Optima, Monix, GreenPan and Mellerware. With over 25 years service to the South African market Creative Housewares has established itself as one of the leading suppliers of small electrical appliances and houseware products.