Green Cross makes in-roads into Southern Africa

Green Cross makes in-roads into Southern Africa

FMCG SUPPLIER NEWS

Green Cross - Nov 29th 2011, 10:26

Green Cross is making consistent in-roads into neighbouring countries through well placed export orders. 

Green Cross has already had years of success in Botswana, Swaziland, Mauritius, Lesotho and Namibia which has seen phenomenal growth of over 36%, including good cross border ventures into Angola. The latest countries joining this well established list are Zimbabwe and Malawi.

Doing business with Government departments and corporate companies is easier and more efficient due to the fact that specific requirements set up front with regards to uniforms or clothing standards. Our quick turn-around time and efficiency has allowed for time saving for large organisations with regards to orders, where other suppliers have not been able to meet their deadlines.This is evident in growth seen with in the ladies court shoe division where production has increasedin excess of 20% compared to 2010.

Our philosophy is quite simple – quote price, get order, deliver 100% complete on time – every time! With this reliability and the GREEN CROSS quality standards – word is spreading, so much so, that weekly enquiries from large corporates are the norm. For the period March to October 2011 vs the same period last year, group turnover is up 25% to R268 million.

The intrinsic strength of the brand and its quality products has given it the room to expand despite increased competition and cheap imports from the East. With a wide range of options for customers, Green Cross shoes are unique in that they are orthopedically designed to ensure the bones and muscles of the feet are protected and supported. Our shoes are especially ideal for professionals who are on their feet, hour after hour, day after day, as they are lightweight, padded for extra support and made of soft supple materials which conform to the shape of the wearer’s foot.

To avoid damage to the feet, Green Cross shoes are fitted with carefully designed longitudinal and metatarsalarch supports in the areas where the foot tires a lot, e.g. the mid-foot region. We also only use broad, low ormedium height heels, so that the foot is kept in a relatively natural position that assists in distributing weightevenly and keeping the foot stable.

The importance of wearing the correct shoe in the work place is increasing, as research is showing that ill-fitting shoes can be a contributing factor to fatigue, low staff morale and productivity, which is why corporates are now demanding that the product they order must be of the best quality and have the orthopaedic benefits, which Green Cross will always deliver on.

With our shoes literally flying all over the world, international and local exposure of our corporate range has been invaluable, and this has primarily been a result of supplying our shoes to many of the regional and Indian Ocean airlines. In the last few months we have also supplied another three local airlines with shoes as well as negotiations under way with some international carriers.