Advertise with fastmoving.co.za
 
 

Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project.
Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project.

Illovo appoints Boomtown for research project

FMCG SUPPLIER NEWS

Issued by Sapphire Street - Feb 21st 2018, 09:57

Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project.  

With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand.

“We’re familiar with the FMCG markets across various African nations, and have worked with multiple household brands,”remarks Stuart Innell, Boomtown lead strategist. “The entire team is incredibly excited to be working with another iconic South African brand and forming a long-term relationship.”

 

Read more about: illovo | fmcg | consumer research | brand

Related News

AVI hit by constrained consumer spending
13/03/2019 - 12:42
Food and beverage company AVI Limited felt the pinch of constrained consumer spending as income from its shoe brands Green Cross and Spitz slid in the half year to December, resulting in revenue in the footwear and apparel category declining by 9.2 percent to R1.14billion.

Jameson Irish Whiskey launches new brand message "Taste, that’s why"
07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.

LVMH shares react well to positive comments in results
31/01/2019 - 11:07
LVMH shares surged high after LVMH struck a “cautiously” confident tone for the year and said sales had picked up in China in the fourth quarter.

Shares in Five Roses owner plummet after dismal trading update
28/01/2019 - 08:56
Fast moving consumer goods group AVI warned shareholders that its interim sales were flat and its headline earnings would decline by up to 7%.

Amazon named consumers' favourite brand
23/01/2019 - 09:30
Amazon has been named by consumers as their favourite brand, with other retailers such as Marks & Spencer, John Lewis, Sainsbury’s and Tesco following close behind.