Advertise with

Nestlé cereals to reduce sugar content by further 10%.
Nestlé cereals to reduce sugar content by further 10%.

Nestlé cereals to reduce sugar content by further 10%

FMCG SUPPLIER NEWS - Jul 5th 2017, 11:10

Nestlé has announced that it will be reducing the average sugar content across its breakfast cereal range by a further 10% by the end of 2018. 

These changes will be made through a combination of product reformulation and by growing the share of lower sugar variants, as part of the company’s ongoing programme to reduce sugar content across its product portfolio.

“We also know that breakfast cereals can play a part in the efforts to reduce sugar consumption across the nation,” said Gharry Eccles, UK regional vice president of Cereal Partners Worldwide, which produces Nestlé’s cereal range.

“Offering consumers healthier and tastier cereals is one of our top priorities and we are determined to make breakfast even better for everyone.”

Continued Improvements

Since 2010, Nestlé has already reduced the average sugar content of its breakfast cereals by 15%. In 2016, cereals in the UK and Ireland contained an additional 3,600 tonnes of whole grain compared to 2003 levels.

“We’ll take every opportunity to drive forward improvements across our range,” added Eccles.

“For example, by the end of this year, our cereals will be free from artificial flavours and colours across our entire product portfolio. Making these improvements is crucial to us offering better choices for our consumers while retaining the same great taste.”
©2017 European Supermarket Magazine 

Read more about: sugar | nestlé | breakfast cereal

Related News

Falling sugar price triggers rise in import duty
20/08/2019 - 08:40
Sugar import duty increases were triggered again last week after a falling London sugar price increased the protection for local sugar producers by 18 percent.

Unilever, Tesco, Nestlé ranked top on meat alternatives
08/08/2019 - 10:39
Unilever, Tesco, and Nestlé are among the best prepared to capitalise on the trend for plant-based meat substitutes, according to a report from an investor group managing $5-trillion in assets.

Nestlé and Starbucks tie-up heads to China
08/08/2019 - 09:31
Nestlé plans to introduce its first range of Starbucks-branded products in China, as part of a global tie-up that will help bolster the Swiss company’s proprietary Nespresso capsules in one of its fastest-growing markets.

Nestlé invests $100m to expand factories in Indonesia
02/08/2019 - 09:11
Nestlé has announced that it will invest $100 million to expand three factories in Indonesia, as the company aims to increase its current production capacity in the country by 25%.

Sugar importers bitter about consumer prices
19/07/2019 - 10:57
Sugar importers want to know why the industry is subsidised to the extent that consumers are being forced to pay about double the world price.