Advertise with

Nestlé cereals to reduce sugar content by further 10%.
Nestlé cereals to reduce sugar content by further 10%.

Nestlé cereals to reduce sugar content by further 10%

FMCG SUPPLIER NEWS - Jul 5th, 11:10

Nestlé has announced that it will be reducing the average sugar content across its breakfast cereal range by a further 10% by the end of 2018. 

These changes will be made through a combination of product reformulation and by growing the share of lower sugar variants, as part of the company’s ongoing programme to reduce sugar content across its product portfolio.

“We also know that breakfast cereals can play a part in the efforts to reduce sugar consumption across the nation,” said Gharry Eccles, UK regional vice president of Cereal Partners Worldwide, which produces Nestlé’s cereal range.

“Offering consumers healthier and tastier cereals is one of our top priorities and we are determined to make breakfast even better for everyone.”

Continued Improvements

Since 2010, Nestlé has already reduced the average sugar content of its breakfast cereals by 15%. In 2016, cereals in the UK and Ireland contained an additional 3,600 tonnes of whole grain compared to 2003 levels.

“We’ll take every opportunity to drive forward improvements across our range,” added Eccles.

“For example, by the end of this year, our cereals will be free from artificial flavours and colours across our entire product portfolio. Making these improvements is crucial to us offering better choices for our consumers while retaining the same great taste.”
©2017 European Supermarket Magazine 

Read more about: sugar | nestlé | breakfast cereal

Related News

Green shoots visible for Tongaat after devastating drought
13/11/2017 - 12:05
Tongaat Hulett, SA’s largest sugar producer, is starting to see the positive effects of the end of a devastating drought that hit its operations in KwaZulu-Natal, Zimbabwe, and Mozambique.

Sugar industry could take years to recover from 2015-16 drought
07/08/2017 - 09:54
The South African sugar industry could take years to recover from the effects of the 2015-16 drought which has led to the industry failing to meet export orders.

Nespresso capsules sold in third-party outlets to counter flagging sales
12/07/2017 - 16:58
Nestlé has begun selling Nespresso capsules outside its own retail outlets as it seeks to restart flagging growth of the coffee-making system amid a battle with cheaper knock-offs.

Over 180,000 products reformulated for consumer wellbeing
28/03/2017 - 14:25
More than 180,000 products were reformulated in 2016 to promote healthier diets and lifestyles.

Compass Group commits to cage-free eggs only in global supply chain
19/09/2016 - 09:23
Food service company Compass Group, with operations in 50 countries and serving around four billion meals a year, have announced that it will source only cage-free eggs for its global liquid and shell egg supply chain by 2025.