Advertise with fastmoving.co.za
 
 

Milkybar Wowsomes is the first Nestlé product to use the firm's sugar reduction technology.
Milkybar Wowsomes is the first Nestlé product to use the firm's sugar reduction technology.

Nestle launches new chocolate bar using sugar-reduction technology

FMCG SUPPLIER NEWS

By David Reid - Mar 28th, 08:49

The food giant Nestle unveiled its first chocolate bar that showcases the company's new sugar reduction technology.
 

The firm announced in 2016 that its researchers had managed to change the structure of sugar using only natural ingredients.

Milkybar Wowsomes are being advertised with 30 percent less sugar and go on sale in the United Kingdom and Ireland next week. The white chocolate bar will contain no artificial sweeteners.

Nestle said in a press release Tuesday that its scientists created "an aerated, porous sugar that dissolves more quickly in the mouth."

It's made by spraying a mixture of sugar, milk powder and water into warm air. "The milk stabilizes the spray-dried sugar and stops it becoming too sticky", Nestle added.

The Swiss multinational claimed that its patented process will allow those eating the chocolate to taste the same sweetness but using less sugar.

The company said it now plans to apply the technology to more children's chocolate brands.

The sweets are being introduced in countries where lawmakers have been applying pressure on food manufacturers to reduce levels of sugar. A sugary drinks levy is a separate U.K. government initiative due to begin on April 6.

"We announced earlier this month that we have taken out more than 60 billion calories and 2.6 billion teaspoons of sugar from across our food and drink portfolio in the last three years," said Stefano Agostini, CEO of Nestle UK & Ireland.

Meanwhile, Nestle is exiting the U.S. candy market. It agreed in January to sell its operations there to Italian rival Ferrero SpA for $2.8 billion.


CNBC 

Read more about: sugar | nestle | milkybar wowsomes | chocolate | brands

Related News

Schweppes launches muscovado mixer to pair with dark spirits
12/07/2018 - 08:26
Coca-Cola European Partners has unveiled a new variant of its Schweppes 1783 range.

Ackermans shines at AskAfrika Kasi Star Brands Awards
10/07/2018 - 15:07
The AskAfrika Kasi Star Brands Awards has recognised leading value retailer Ackermans as one of the top brands in the South African township sector.

Edcon pursues higher-margin local products
10/07/2018 - 07:43
Edcon says its shelves will increasingly be stocked with locally sourced house brands, as the struggling clothing retailer continues to unwind its foreign-brand strategy.

Pernod Ricard Global Travel Retail appoints Golin Hong Kong
09/07/2018 - 14:35
Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges.

Nestlé opens wind farm to power half its UK and Ireland factories
05/07/2018 - 09:51
As a part of its global commitment to procure 100% of its electricity from renewable sources such as solar, wind and hydropower, Nestlé has opened a new wind farm at Sanquhar in Dumfries and Galloway, Scotland.