Advertise with fastmoving.co.za
 
 

Milkybar Wowsomes is the first Nestlé product to use the firm's sugar reduction technology.
Milkybar Wowsomes is the first Nestlé product to use the firm's sugar reduction technology.

Nestle launches new chocolate bar using sugar-reduction technology

FMCG SUPPLIER NEWS

By David Reid - Mar 28th, 08:49

The food giant Nestle unveiled its first chocolate bar that showcases the company's new sugar reduction technology.
 

The firm announced in 2016 that its researchers had managed to change the structure of sugar using only natural ingredients.

Milkybar Wowsomes are being advertised with 30 percent less sugar and go on sale in the United Kingdom and Ireland next week. The white chocolate bar will contain no artificial sweeteners.

Nestle said in a press release Tuesday that its scientists created "an aerated, porous sugar that dissolves more quickly in the mouth."

It's made by spraying a mixture of sugar, milk powder and water into warm air. "The milk stabilizes the spray-dried sugar and stops it becoming too sticky", Nestle added.

The Swiss multinational claimed that its patented process will allow those eating the chocolate to taste the same sweetness but using less sugar.

The company said it now plans to apply the technology to more children's chocolate brands.

The sweets are being introduced in countries where lawmakers have been applying pressure on food manufacturers to reduce levels of sugar. A sugary drinks levy is a separate U.K. government initiative due to begin on April 6.

"We announced earlier this month that we have taken out more than 60 billion calories and 2.6 billion teaspoons of sugar from across our food and drink portfolio in the last three years," said Stefano Agostini, CEO of Nestle UK & Ireland.

Meanwhile, Nestle is exiting the U.S. candy market. It agreed in January to sell its operations there to Italian rival Ferrero SpA for $2.8 billion.


CNBC 

Read more about: sugar | nestle | milkybar wowsomes | chocolate | brands

Related News

Affiliate marketing in numbers: What is it?
18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.

5 Retail trends and predictions for 2019
13/12/2018 - 14:01
2019 is here, and if you’re in retail, you’re likely wondering what the next 12 months will bring.

Superdry half-year profits drop by 49%
13/12/2018 - 10:13
Superdry has revealed a massive drop in underlying profit in its interim results despite an uptick in overall revenue, as the fashion retailer conceded it had a “difficult first half”.

Twelve trends to shape media and marketing in 2019
13/12/2018 - 09:15
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year.

Twelve trends to shape media and marketing in 2019
13/12/2018 - 09:13
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year.