SAB launches Brutal Fruit in new packaging
FMCG SUPPLIER NEWS
Packaging Business Review - Sep 29th 2011, 10:24
South African Breweries (SAB) brand and alcohol-based cooler Brutal Fruit has relaunched with a new look from SpearPackaging Africa.
SAB has selected Spear's pressure sensitive body labels to compliment the new, embossed bottle. The labels are cost effective and help stylize the package.
SpearPackaging sales manager Shane Markow said converting from the previous ACL decoration to pressure-sensitive labeling has allowed Brutal Fruit's new-look pack to deliver on premium cues, while bringing substantial cost savings.
"Another benefit of the pressure-sensitive label is the flexibility to produce promotional labels for special events or competitions, if required," Markow said.
The labels were printed using a flexo print, combining a UV silver ink with a stylish frost finish, created using a transparent white ink.
Related News
Groups welcome labelling decision
23/05/2012 - 09:12
Johannesburg - A government move to re-label Palestinian products was welcomed by the Muslim Judicial Council (MJC), the Media Review Network (MRN) and the SA Communist Party (SACP) on Tuesday.
Tiger Brands ups first-half earnings
22/05/2012 - 08:31
Johannesburg - South African consumer goods firm Tiger Brands [JSE:TBS] posted a modest rise in first-half earnings on Tuesday, helped by growth in its exports and international businesses as the domestic market remains subdued.
Unhappy Easter for chocolate fan
16/05/2012 - 07:41
Johannesburg - Retailer Pick n Pay agreed to change its labelling next year after a complaint over the amount of candy-coated chocolate buttons inside an Easter egg, the Advertising Standards Authority (ASA) said on Tuesday.
Tetra Pak Dairy Index identifies 2,7 billion consumer-opportunity for dairy industry
11/05/2012 - 14:25
New research from Tetra Pak, the global food processing and packaging company, has identified 2,7 billion low-income consumers in developing countries as the dairy industry’s next big growth opportunity due to an expected rise in prosperity, purchasing power and desire for packaged liquid dairy products (LDP).
Woolworths opens ‘trolley’ store
30/04/2012 - 09:14
Local high-end retailer Woolworths came one step closer in its bid to lure what CEO Ian Moir calls "trolley shoppers" away from rival Pick n Pay by opening its first supermarket on Friday.
ZaPOP
