South African wine producer now in Kenyan market
FMCG SUPPLIER NEWS
The-Star.co.ke - Jun 25th, 08:54
A South African wine producer Orange River Cellars has signed a distributorship deal with Kenya’s Chareth General Agencies.
The agreement will see Chareth distribute Orange River wines in Kenya, Uganda, Rwanda, Burundi, Tanzania and Southern Sudan.
The dealer will distribute over 30 Orange River product lines.
Chareth's managing director Henry Kuria said the partnership has been signed on the back of a growing culture of wine taking in Kenya.
“This is an indication that there is huge potential in this sector within the region,” he said.
"As Chareth, we are in the process of completing a multi-million shilling distribution network and other support systems to ensure we increase Orange River Cellars brand visibility in the region. Orange River Cellars wines will be available in all the major supermarkets and wine shops.”
From The-Star.co.ke
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