Clover: How to re-position an FMCG brand successfully
Branded foods and beverages company, Clover, recently launched
the “Way Better” campaign to communicate its new
brand positioning statement to consumers. Fast-moving speaks
to Clover’s Brands and Marketing Director, Dr Chris Lerm,
about the general intricacies of re-branding and the best steps
an FMCG company should take to position a brand successfully.
Click
through to read the interview
Wendy Smith
Please feel free to make comments or raise new issues by emailing
the editor |
|
|
| new
products · brand activity
· liqour · jobs
· events |
Did
you know? |
Fastmoving
provides a full data support (brand
catalogues) and hi-res
packshot database for retailers and all categories
of FMCG brands. Hi-res images in our database can
be downloaded free of charge.
If you’d like find out more about these business
services, please email your name, company name, address
and contact number to us here
and we’ll get in touch with you. |
What's
happening at fastmoving.co.za? |
Make your brand’s packaging interactive
FMCG brands listed on fastmoving.co.za can send recipes
to us, which we’ll load on fastmoving.co.za
and generate a QR code, for use on product packaging.
See an example of a published
recipe, here. To find out more, please email us
here.
Jobs in FMCG and retail
Are you looking to advertise a job in retail or a
position in an FMCG company? If you’re currently
a client of fastmoving (i.e. your service page or
brand catalogue is currently listed on our portal),
we have the facility to list retail and FMCG job ads.
If you’re not currently a client, but are interested
in listing a job, please contact us here. |
|
|
|
|
|
|
 |
| |
|
Economic News
|
Food
price pressures
A tight grain supply outlook after several bumper harvests
is set to fan food price pressures in southern Africa,
fuelling salary demands and threatening to knock the
region's fragile economies out of kilter. |
|
|
|
|
|
|
| |
|
| |
|
| |
|
Brand Activity
|
Clorets
supports National Fresh Breath Week
Popular chewing-gum brand Clorets, renowned as the ‘Fresh
Breath Expert’, is a long-time post-meal favourite
for fending off the oh-so-enjoyable, but oh-so-awkward
after-effects of pungent but delicious foods.
|
|
Back
to school with Bokomo
It’s back to school time again, which means tiresome
hours in the classroom and endless playground antics,
not to mention the early morning family rush. Bokomo’s
range of delicious and nutritious breakfast options
and lunch box snacks are not only convenient and quick
to prepare, they also give your family the sustained
mental and physical energy they need to seize the day.
|
|
Foodcorp
appoints Dummett & Co.
South Africa's third-largest food company, a leading
manufacturer of quality branded and private label food
products has appointed FMCG-specialist PR agency Dummett
& Co as their group PR partner for the current fiscal.
|
|
Bobtail
gives back to local communities
Launched in 1985, Bobtail is one of South Africa’s
leading and trusted dog food manufacturers. “At
Bobtail, we believe in positively contributing towards
the physical and psychological welfare of all our canine
friends,” says Steven Bedford, Marketing Manager
of Foodcorp’s Petcare Division.
|
|
|
|
|
|
Featured Brands
|
 |
Bepanthen
Bepanthen® offers ‘Daily Protection and Gentle
Healing’ to all babies in nappies and consequently
peace of mind to their mothers. In fact, Bepanthen®
is the new ideal helping hand at nappy change times
because it provides an ointment for use at every nappy
change ensuring prevention and treatment of nappy rash. |
 |
Berocca
Berocca’s unique combination of vitamins and nutrients
is clinically proven to enhance concentration, reduce
tiredness and combat feelings of stress¹. A high
dose of B-vitamins, minerals and other micronutrients
work in synergy to improve brain and nerve functioning
throughout the day. |
|
|
Liquor News
|
Radio
and social media campaign delivers for Vawter
South Africans have become accustomed to a sultry voice
in a thick Russian accent on radio. This mysterious
voice, known for her quirky, straight-talking and highly
amusing commentary, takes no nonsense, and she only
drinks the refreshing spring water and vodka cooler,
Vawter. In fact, the mysterious voice has driven thousands
of people to the Vawter Facebook page to ‘talk
back’ to her.
|
|
‘Le
Good Life’ at your fingertips with innovative
new tab
Discover the visual expression of all things beautiful,
stylish and delicious with the innovative and ultra-user
friendly new ‘Le Good Life’ tab on the House
of J.C. Le Roux’s Facebook page.
|
|
Celebrate
harvest with Durbanville Hills at Feast of the Grape
Join Durbanville Hills Wines in celebrating the fruit
of the vine on Wednesday, 21 March as part of the Durbanville
Wine Valley’s Feast of the Grape festival.
|
|
Gear
up for the festivities at Nederburg during the Ommiberg
Wine Festival
Get your family and friends together for a fun-filled
day at Nederburg when the 2012 Ommiberg Round the Rock
Wine Festival takes the Paarl Wine Route by storm on
Saturday, March 10.
|
|
Sensational
Shiraz tasting at Die Bergkelder
Taste a magnificent selection of showcase Shiraz wines,
each very individual in style, at Die Bergkelder in
Stellenbosch on Thursday, March 1. The tasting will
be presented by award-winning winemaker Guy Webber.
|
|
|
|
|
|
Featured Retail
Services
|
BMI
Research
BMI Research has more than 30 years experience in the
industry across a wide range of methodologies and markets.
From consumer to industrial research, both quantitative
and qualitative, we can answer your research questions,
providing you with insights to grow your business. |
 |
Retail
Capital
Retail Capital has introduced an innovative new product,
called a business cash advance, specifically for South
African business owners of small to medium companies.
|
 |
|
|
Retail Services
News
|
PocketMedia®
Solutions takes BEE to the next level
PocketMedia® Solutions, home to the world-renowned
Z-CARD®, has just been rated as a Level 3 Black
Economic Empowerment (BEE) contributor, upping its standing
from that of a Level 4 contributor last year. |
|
Imperial
Logistics sets B-BBEE preferential procurement industry
high
Imperial Logistics provides its clients with 137.5%
B-BBEE preferential procurement recognition, the highest
of all major Logistics Service Providers (LSPs) in southern
Africa. This level of recognition is higher than that
normally offered by a Level 1 Broad-Based Black Economic
Empowerment (B-BBEE) rated company.
|
 |
Product
of the Year 2012 winners announced at gala event
Forty-four of the top consumer goods products across
a multitude of categories were announced last night
at the Product of the Year 2012 awards at a glittering
affair held at Summer Place in Hyde Park, Johannesburg.
Over 600 of South Africa’s top consumer goods
experts, media and celebrities were in attendance to
celebrate the best innovation in consumer products for
the year. |
|
In
business longevity does not equate to loyalty
In the world of business an individual’s loyalty
is not measured by how long he or she has been at a
company. This is an outdated perspective say HR experts
and the focus today is more on relationship building
and trust earned from consistent and effective service
delivery.
|
 |
|
|
| |
|
Recruitement
Services
|
Strategy
Recruitment Marketing
Strategy Recruitment Marketing is focused on providing
tailor-made, alternative recruitment solutions that
are based on out-the-box strategic and creative thinking,
detailed processes, and keeping abreast of the latest
recruitment practices and technology through understanding
each client´s critical success factors, to produce
impactful results cost-effectively. |
 |
Nicolene
Di Bartolo
Leadership is action... not position! Business Leaders
engage our services to identify individuals who will
elevate their organisations to new heights. It is our
mission to source exceptional talent in mid-to executive
management levels across all job categories. We support
these extraordinary individuals in furthering their
careers.
|
 |
|
|
| |
| |
|
|
Featured Client
|
|
|
|
Active Clients
|
|
|
|
