Is broadsheet advertising on its way out?
The arrival of the Internet and all things digital has raised
many debates about the future of traditional print media. SA’s
biggest retailers would face a predicament if print media falls
away in favour of its digital counterparts, since they make
use of broadsheet price promotions as their staple print advertising
diet.
Perhaps this debate should be less about the future of print
media and more about how retailers can compliment it with similar
forms of digital promotion. The one trend that’s clear
is that retailers, worldwide, are looking at digital more closely
as a means of engaging consumers.
South African retailers are already engaging consumers through
digital means using store cards such as Pick n Pay’s Smart
Shopper, Clicks Club Card and the various store cards from Woolworths.
Here the card’s digital strip is used to collect information
about a customer’s buying habits each time it’s
swiped. Retailers can then use this information, together with
the personal particulars collected from registered store card
holders, to market personalised services and products to these
consumers.
Apps for Smart phones and Ipads are also popular digital tools,
especially for overseas retailers like Walmart, which uses Apps
to create an enjoyable and unique shopping experience for its
US customers. Walmart is due to build an App that allows customers
to create shopping lists and even indicates the Walmart aisle
a particular item is placed.
One South African website, guzzle.co.za,
is making strides to bridge the gap between the print and digital
divide by developing online catalogue of FMCG brands (including
groceries) from broadsheet advertisements. Its searchable database
makes price promotions available online in a central place.
Although the information used to compile these catalogues is
largely sourced from print advertising, this level of interactivity
with consumers can’t easily be achieved through print.
Guzzle.co.za shows how retail can cleverly integrate print advertising
with digital promotion. But as Smart phones and Ipads become
more important in the lives of consumers, these methods may
favour digital, particularly as Africa becomes “the
fastest growing mobile market in the world,” while
dominating retail and promising new markets at the same time.
Wendy Smith
P.S. Look out for this editorial on our editor’s blog.
Please feel free to make comments or raise new issues by emailing
the editor |
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New: Get
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How much do you spend on downloading branded pack
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which is why we've created a High Resolution Image
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out more |
| New:
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FMCG
brands can provide consumers with essential information
by including our downloadable QR-codes on their product
packaging. To access this information all consumers
need to do is scan the code with a smart phone, or
a similar device. This takes them to a page on fastmoving.co.za
where they can view the essential product information.
To download QR codes go to the relevant FMCG brand
catalogue, click on the product of interest and download
the QR Code on the right of the page.
Update your brand catalogue
We’re busy updating catalogues for all our listed
brands. If your brand has a catalogue on fastmoving.co.za
and you want to find out more about updating it, please
email our editor here).
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Economic News
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Weaker
rand helps boost factory recovery
Bureau for Economic Research survey shows domestic order
volumes rose to a four-year peak, while export sales
and order volumes gave positive readings for the first
time in more than eight years |
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New Products
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JOHNSON’S®
Be Fresh & Indulge
The new JOHNSON’S® Be Fresh & Indulge
Shower Gel is infused with the aroma of cherry blossom
and vanilla. The pampering formula gently washes away
impurities, leaving skin clean and soft with a fresh
feeling that lasts. |
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Sharwood’s
– Inspired cuisine now in SA
The Fore Good Group has launched the Sharwood’s
range of Asian-inspired cooking-sauces, stir-fry sauces,
curry pastes and noodles which contain the aromatic
and authentic flavours of the East. Sharwood’s
is a 100-year-old British brand that has pioneered Indian
cuisine in the UK food market since its establishment
and bears the Queen’s stamp of approval. |
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High
tea, doggy style?
South Africa’s best selling dry dog food brand,
Bobtail, has launched a reasonably priced iced biscuit
dog treat. The nutritious, peanut butter flavoured crunchy,
bite-sized treat has a lip-licking special coating specifically
created for dogs, that looks and tastes like chocolate,
but without the ingredients that pose a health risk
to them. |
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The
Real Makoya "Zam-Buk" in a new great smelling
Cherry Lip balm
The one and only Real Makoya Zam-Buk, the ointment that
has been tried and trusted for over 100 years now introduces
to you, a new cherry flavored lip balm. This new “Kiss”
Cherry Lip Balm contains a combination of ingredients
that bring out the pleasant cherry aroma, giving you
the satisfaction and confidence of the Real Makoya. |
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Brand Activity
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Stafford
Bros and Draeger introduces new brand in health foods
sector
Stafford Bros & Draeger has a tradition of introducing
innovative and new food brands into the South African
market and have recently launched Waistline, their new
health food brand, kicking-off with a range of basmati
rice cakes. |
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SCASA
Regional Barista competitions promote excellence in
the coffee profession
Baristas from Ciro Beverage Solutions (Ciro) recently
competed in the regional stages of the South African
Barista competition, hosted by the Speciality Coffee
Association of Southern Africa (SCASA), the World Barista
Championship licensed body in South Africa. The competitions
focus on promoting excellence in coffee preparation
and advancing the barista profession in South Africa. |
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Featured Brands
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Nik
Naks
When you talk about the snack that's on everybody's
lips, that's Niknaks. It's south Africa’s favourite
fun- time snack- made famous by Nik the Nak and it has
been a part of our snacking lives since 1972. It's the
real maize snack that smacks of the new South African
spirit –bright, vibrant, smile on the face, good
times and non-stop fun with friends. Niknaks - available
in the original Real Cheese, Fruit Chutney, Cheese &
Onion and BBQ flavours. |
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Fritos
When Elmar Doolin stopped at a roadside cafe one sunny
Sunday in Texas back in '32, he wasn't to know that
the lunch time stop would change his life forever and
be the beginning of a snack food empire. On the cafe
counter he saw a 5c packet of corn chips, made by a
local Mexican. They tasted really good. He bought the
recipe and the machinery to make them for $100, turned
his mother's kitchen into a factory and converted his
model T-Ford into a delivery van. The rest, as they
say, is history. |
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Liquor News
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Pongrácz
only SA Brut to win medal at international sparkling
wine competition
Pongrácz, the much loved Méthode Cap Classique
which celebrates its 21st anniversary this year, is
the only South African Brut to win a medal as one of
the best sparkling wines in the world at the 2011 Effervescents
du Monde held in Dijon, France. |
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Alto
an ideal destination for summer sundowners
For the third year in a row the Alto wine estate on
the slopes of the Helderberg Mountain near Somerset
West is offering its once-a-week summer sundowners.
Known for its stunning views and impressive collection
of classically-styled red wines, it’s the perfect
venue to enjoy an end-of-day refresher. |
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Arniston
Bay Launches ‘The Coast’ Wines At Sizzling
Summer Prices
Just in time for summer, Arniston Bay has launched ‘The
Coast’ range of wines for the first time in South
Africa. Already popular in the UK market for their exceptional
value, the range is available in White, Red and Rosé,
at the amazing price of just R19,99 a bottle. |
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Featured Retail
Services
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Pocketmedia
Solutions
Spotting a gap in the marketing and communications market,
the Z-CARD® was developed and patented in the UK
and Europe in 1992. The brand reaped immediate success
as a below-the-line medium due to its compact size,
perceived value, quality and high ratio of information
to size. |
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One
Digital Media
One Digital Media was born out of the idea of combining
the power of technology and the knowledge of marketing
to deliver a unique medium to engage consumers in-store.
This combination has resulted in a powerful digital
signage solution that is specifically designed to increase
reach, push brand awareness and drive behavioural conversion
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Retail Services
News
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It
pays to help keep employees healthy
International research initiated by Human Resource and
labour experts confirms that the welfare of staff is
a growing priority in the workplace. |
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Who
will pay the price of carbon tax?
Over and above assessing the direct carbon tax cost
in South Africa once the verdict is published by National
Treasury in February 2012, the country must count the
indirect cost of the tax on the competitiveness of its
logistics and supply chain sector and the impact that
it will have on consumers and end-users. |
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A
– Z Card® Bonanza
Bonanza Shop and Catering Equipment, the largest catering
warehouse in Mpumalanga, recently selected a credit
card-sized Z-CARD® business card as an innovative
communication tool to generate awareness around the
business and its products. |
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Exciting
new era for Nicolene Di Bartolo Executive Search
We are pleased to announce that the Nicolene Di Bartolo
Executive Search Division (NDBES) has rebranded to their
own unique personal brand, following 5 years in association
with an international search organisation. |
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Nampak
increases profit by 21% and dividend by 30%
Headline earnings per share from continuing operations
were 21% higher as a result of a 22% improvement in
operating profit and a reduction in finance costs. Net
gearing improved to 10% from 32% in September last year. |
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Food
Bites: Market for baked products stable
The market for baked products showed limited growth
during 2010. This is according to BMI’s latest
research into the category. The baked products industry,
as categorised by BMI, comprises bread and baked confectionery.
Bread is the major product of the baking industry with
approximately 80% of all flour produced used for bread
baking. The confectionery industry makes up the remainder
of the baked market and contributes approximately 8%
to the total baked products market. |
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FMCG Jobs
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National
FMCG Key account manager - Retail
Sir Juice is looking for a bright young(or young at
heart) talent to head up our retail division nationally.
You will be based in Gauteng and report directly to
the Managing Director and Sales and Marketing director. |
Key
Account Manager (Regional) Gauteng
An internationally renowned category leader in the FMCG
industry, is looking to appoint an Account Manager to
head up the Spar account as well as a number of other
smaller accounts at a regional level. To be considered
for this role you need to bring something different
to the table, be able to develop quickly into a national
Account Manager |
Managing
Director: Commodities
A leading FMCG manufacturer, wholesaler and distributor
of dry foods in West Africa seeks to appoint a Managing
Director for one of their key businesses with emphasis
on gaining further market share in West Africa. As a
seasoned Managing Director, familiar turnaround strategies
with experience specific to the West African market,
you will be required to implement an aggressive strategy
to achieve these objectives. |
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Events
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Global
Sources: China Sourcing Fairs
When: 30 Nov 2011 – 2 Dec 2011
Venue: Gallagher Convention Centre, Midrand, Johannesburg
· Global
Sources, Baby & Children's Products China Sourcing
Fair
· Global
Sources, Hardware & Building Materials China Sourcing
Fair
· Global
Sources, Garments and Textiles China Sourcing Fair
· Global
Sources, Gifts & Premiums China Sourcing Fair
· Global
Sources, Home Products China Sourcing Fair
· Global
Sources, Solar & Energy Saving Products China Sourcing
Fair
· Global
Sources, Electronics China Sourcing Sourcing Fair
· Global
Sources, Fashion Accessories China Sourcing Fair |
Cards
& Payments Solutions - even bigger and better for
2012
When: 13 Mar 2011 – 14 Oct 2011
Venue: Earls Court, South Hall, London |
Retail
World Africa 2012
When: 12 – 15 March 2012
Venue: Sandton Convention Centre, Johannesburg |
Networking
expo for the logistics and supply chain management industry
When: 22 Mar 2012 – 23 March 2012
Venue: Gallagher Convention Centre, Midrand, Johannesburg
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Featured Client
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Active Clients
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