The challenges for retail in Africa
Africa has become a prime destination for retailers in their
quest to break into new markets. Our growing consumer populations
combined with slower growth in developed markets, among other
factors, all contribute to making it a sought-after business
destination. But, as with most ventures, there are challenges
to overcome in order to succeed in the untapped markets of Africa.
Distribution is probably one of the biggest challenges for retailers
because many of the consumers who need to be serviced are scattered
and live in outlying areas. This, coupled with this market’s
difficulty in accessing transport, means that retailers need
to be more innovative in the ways they familiarise consumers
with their products and gain this market’s loyalty.
Advertising and marketing are other challenges in reaching consumers
in Africa. Many rural communities use mobile phones instead
of traditional media, for example, which means that retailers
will have to look at new ways of advertising their presence
to these new markets and getting consumers through their doors.
South African retailers have been quick to enter African countries.
In recent developments, Woolworths plans to open three stores
in Nigeria in the next few months and Pick n Pay has already
entered Mauritius. Although the playing fields have been marked
out, there are no hard and fast rules to winning this game.
Wendy Smith
P.S. Look out for this editorial on our editor’s blog.
Please feel free to make comments or raise new issues by emailing
the editor |
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Economic News
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SA
consumers to remain financially vulnerable: BMR
SA consumers are likely to remain financially vulnerable
for some time, given that current factors leading to
their financial vulnerability have not changed, Professor
Carel van Aardt from University of SA's Bureau of Market
Research (BMR) says. |
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New Products
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New
I&J Out'O the Oven
100% pure fish fillet portions delicately seasoned and
coated in a crisp and crunchy crumb result in a mouthwatering
combination that will delight the taste buds of all
family members - without tugging at the purse strings
because I&J Out’O the Oven comes in at under
R30 per pack of 6 fish fillet portions! Great flavour,
a quality product and great value for money, just what
families want!
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Moir's
enters biscuit market with classic favourites
For almost a century, the tried and trusted brand, Moir’s,
has supplied the South African market with a wide range
of top quality baking products. Now some of South Africa’s
best loved biscuits will be made under the Moir’s
label, which speaks of only the very best quality in
baking.
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Tetley
Bags Big Changes
For Tetley Big Tea, it’s all about the bag –
at 2,75g, Tetley tea bags contain 10 percent more tea
than those of other South African tea brand.
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Brand Activity
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Gants
Chunky Chicken wins Product of the Year Award at Good
Food and Wine Show
Gants Chunky Chicken recently received the Product of
The Year Award in the Convenience Category at the Good
Food and Wine Show. Since its launch in July this year,
the innovative new chicken in a can range has been marketed
as the ideal lunchtime companion. |
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What’s
Hot Snippet: Get your Canderel Cuppa
Some days, all that’s needed for a quick pick-me-up
is a good cup of coffee or tea, sweetened by Canderel
that can make all of life’s troubles melt away.
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I&J
Fish Bakes - Fabulous family food at a great price
Lean economic times and high food prices are still with
us for a while but I&J will make meal times that
much easier and less costly with their hearty and wholesome
family product, I&J Fish Bakes. |
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Grand
Prize Winner jets off with R250 000 Joy Voucher from
Cadbury Dairy Milk!
Cadbury Dairy Milk has ended winter with a joyous bang
by announcing the grand prize winner of their annual
winter promotion - 57 year old Mr Malik Samuels from
Paarl. He claimed the promotion’s biggest prize
of an overseas holiday valued at R250 000 which he will
share with his wife and 3 children. |
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Equal
is Sweet on Soweto
The sweetener brand Equal recently caused a stir in
Soweto and surrounding areas with an education drive
on the health risks of diabetes by encouraging consumers
to test their blood glucose levels and at the same time
create market awareness for Equal. |
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Willow
Creek's commitment to quality and innovation pays off
You could say that Willow Creek Olive Estate, situated
in the Nuy Valley, is well-oiled when it comes to winning
awards. Their most recent victories include a gold medal
for their Directors’ Reserve extra virgin olive
oil at the SA Olive Awards, a Distinction at the Italian
L’Orciolo d’Oro competition, as well as
a SA Gold Pack award. In addition, Andries Rabie, managing
director, was heralded as the Olive Achiever of the
Year. |
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Clover
sees "Way Better" philosophy giving fresh
impetus to its strong brand identity
Clover, the leading dairy products and beverages-focused
consumer goods group, is well underway with a fresh
branding initiative that entrenches the Way Better theme
and message across its product line and throughout all
of its operations. |
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Featured Brands
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Berocca
Berocca’s unique combination of vitamins and nutrients
is clinically proven to enhance concentration, reduce
tiredness and combat feelings of stress¹. A high
dose of B-vitamins, minerals and other micronutrients
work in synergy to improve brain and nerve functioning
throughout the day. |
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Cal-C-Vita
Cal-C-Vita is the Vitamin C brand that meets the needs
of the South African woman, who is the care taker of
the family. With 1000mg of Vitamin C, as well as additional
vitamins to assist body in utilising the Vit C, Cal-C-Vita
helps to protect from cold and flu through prevention
or reduction of severity of symptoms. |
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Liquor News
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Obikwa
sticks its neck out at London’s International
Wine and Spirit Competition
Obikwa, the adventurous, fun loving, range of value
for money wines, has kicked up a stir at the 2011 International
Wine and Spirit Competition in London snatching a total
of seven medals, including a Best in Class award |
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Trio
of Nederburg 5-Star wines in 2012 Platter's and 6 Best
in Class wines at London's IWSC
Nederburg has three wines ranked worthy of five stars
in the 2012 edition of Platter’s South African
Wine Guide, scheduled for launch next month (November).
Three five-star ratings is the highest number achieved
by any producer in the 2012 edition of the guide. Nederburg
shares this distinction with Boekenhoutskloof and Mullineux
Family Wines. |
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Amarula
both ways: Shaken and stirred
Keep it sophisticated but simple this festive season
with an elegantly smart cocktail that’s effortlessly
easy to make. Appealing, tasty and witty, it looks great
and tastes even better. Shake it up first and then stir
in a twist of lemon zest for that je ne sais quoi. |
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Sweet
success for Monis sherries at Veritas
South Africa’s oldest producer of fortified wines
received three awards for its sherries at this year’s
SA National Wine Show with the Monis Full Cream Sherry
receiving gold and the Monis Medium Cream and Pale Dry
both silver. |
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Fleur
du Cap triumph at 2011 International Wine and Spirit
Competition
Fleur du Cap has brought home another cache of medals
from London scooping two Gold Best in Class and five
Silver Best in Class awards at the 2011 International
Wine and Spirit Competition. |
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4th
Street engages its consumers in-store with a Bottle
Hang UFO
Following Distell’s 4th Street Natural Sweet Rosé
perfect party accessory launch, a two litre boxed wine
with a fashionable twist – a handbag-style, easy-to-carry
pack, it is now spreading the 4th Street vibe by giving
away branded products to make its consumers’ street
party a hit.
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Welmoed
Wines Shine with a Trio of Veritas Silver Awards
Welmoed, the South African wine known for its centuries
of handcrafted tradition with a modern twist, simply
shined this weekend after scooping up three silver medals
at the 21st annual Veritas Awards ceremony.
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Kumkani
Wines Scoop Six Veritas Medals
Kumkani, the ‘king’ of South African wines,
showed its royal pedigree this weekend after scooping
up six medals at the 21st annual Veritas Awards ceremony,
including a gold, two silvers and three bronze.
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Zonnebloem
shows how micro-managing works
Zonnebloem’s dynamic young winemaking team exudes
an energetic sense of purpose in wanting to extend the
strong affection felt for the brand. |
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The
SAINTS support the SPRINGBOKS
The Saints Wines helped stoke national pride and rugby
fever during the World Cup with unique in-store retail
displays supported by a fabulous Defy Microwave consumer
lucky draw prize.
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Featured Retail
Services
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Artifact
We create advertising campaigns, create or refresh your
brand identity, develop your digital strategy, implement
your social media campaign, design and print your collateral,
design and develop your flash sales presentation, run
your search media campaigns, build your website, book
your media. |
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Primedia
Face 2 Face
Primedia Face 2 Face provides marketers with a unique
opportunity to bridge the gap between above- and below-the-line
conventional media by providing the necessary mix of
numeric distribution and face-to-face communication.
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Retail Services
News
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BMI
Food Bites: Butter
Butter is made by churning cream or milk, which is either
fresh or fermented. Butter is mostly used as a spread
or condiment, though it is often used in the bakery
and confectionery market. It consists of water, milk
and butterfat. |
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Nampak
Closures ups its game with new production line
Nampak Closures Epping, officially unveiled its new
R14 million wine closure production line in Cape Town
today. The new line is currently being used to produce
30mm x 60mm screw caps for the wine industry, and is
capable of at least doubling Nampak Closures’
capacity. |
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Nampak
Flexible is top of supply chain at 2011 Logistics Achiever
Awards
Africa’s leading flexible packaging manufacturer,
Nampak Flexible, received a Gold award at the South
African Logistics Achiever Awards dinner held in Johannesburg
on Thursday, 29 September 2011. |
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One
Digital Media takes client empowerment to a whole new
level with its new website
One Digital Media, the largest provider of digital in-store
screens in South Africa, launched its new website this
week, www.onedigitalmedia.co.za. Not only does the redesigned
website provide improved navigation and easy and intuitive
access to the company’s various innovative digital
solutions, it also brings client service to a whole
new level. |
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FMCG Jobs
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Regional
Sales Manager (Nicolene Di Bartelo)
The position of Regional Sales Manager is to provide
tactical and operational leadership and support to the
sales functions of this organisation. Reporting to the
General Sales Manager this position is to facilitate
the development of the Regional sales team as well provide
support and direction. |
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Accountant
- Cash Van Operation – Gauteng (Talented Selections)
This junior level role would ideally suit a Junior Accountant
with 2 years experience ideally within an operational
environment. You will be required to manage and report
on the financial aspects of a national van sales operation
but will be based in Johannesburg. |
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Financial
Manager – Nigeria
The Financial Manager will strive for the creation and
enhancement of shareholder value through the development
and execution of business strategy, and financial stewardship
of company assets. He will act as co-pilot for the business
Managing Director, supporting him in developing the
business and achieving business and financial targets. |
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Events
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SOCAP
SA 2011 Conference
When: 3 Nov 2011 – 4 Nov 2011 |
New
dairy experience come to the Cape
When: 4 Nov 2011 – 5 Nov 2011
Venue: Sandringham (next to the N1 between Cape Town
and Paarl) |
Food
Safety Conference
When: 21 Nov 2011– 24 Nov 2011
Venue: The Crowne Plaza, Johannesburg |
Global
Sources: China Sourcing Fairs
When: 30 Nov 2011 – 2 Dec 2011
Venue: Gallagher Convention Centre, Midrand, Johannesburg
· Global
Sources, Baby & Children's Products China Sourcing
Fair
· Global
Sources, Hardware & Building Materials China Sourcing
Fair
· Global
Sources, Garments and Textiles China Sourcing Fair
· Global
Sources, Gifts & Premiums China Sourcing Fair
· Global
Sources, Home Products China Sourcing Fair
· Global
Sources, Solar & Energy Saving Products China Sourcing
Fair
· Global
Sources, Electronics China Sourcing Sourcing Fair
· Global
Sources, Fashion Accessories China Sourcing Fair |
Networking
expo for the logistics and supply chain management industry
When: 22 Mar 2012 – 23 March 2012
Venue: Gallagher Convention Centre, Midrand, Johannesburg
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Cards
& Payments Solutions - even bigger and better for
2012
When: 13 Mar 2011 – 14 Oct 2011
Venue: Earls Court, South Hall, London
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Featured Client
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Active Clients
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