An analysis of malt beer in South Africa
Despite weaker consumer demand, SABMiller
has sold 3% more beer globally in the first half of
its 2012 financial year. Against this backdrop, we take
a look at an analysis of malt beer in South Africa, presented
by BMI Research (www.bmi.co.za)
Malt beer is a well-entrenched beverage in the South African
market, and currently holds the largest volume share within
the alcoholic sector. Volumes increased by substantial 9.0%
during the base year, this being a exceptional performance
for the category. This is on the back of a decline the previous
year. The recession put the category under pressure.
Although the majority of malt beer is packaged into glass
bottles, after the FIFA Soccer World Cup in 2010 plastic
bottles have seen increasing popularity at social and sports
functions. Glass was deemed dangerous, especially at sports
events, and so producers began selling the plastic alternative.
This new launch initially received a mixed reception, but
it is expected to continue to grow slowly in future.
Malt beer maintains a larger contribution to GDP than most
other beverage categories. For 2010, malt beer comprised
1.5% of GDP for the country.
Pricing for the category has traditionally seen healthy
increases year on year, having only slowed down somewhat
during the 2007/2008 season. Since 2009, good increases
have been recorded once again, with 2010 (14.3%) noting
the second highest increase across the historical analysis
for malt beer.
Find
out more the Annual Market Quantification (April 2011) presented
by BMI
Wendy Smith
wendy@fastmoving.co.za
Please feel free to make comments or raise new issues by
emailing the editor
wendy@fastmoving.co.za
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