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Engage consumers with on-pack QR codes

Dec 20th 2011, 08:20

December 2011
Engage consumers with on-pack QR codes
Our newly launched QR code service makes it easier for consumers to engage with your liquor brands.

Apart from providing standard information, like, product ingredients, our QR- codes, can be adapted to suit your promotional and marketing needs; run a competition, or make your advertising material easily accessible to consumers.

You can also use our QR codes to engage consumers by providing them with recipes, serving suggestions, or tasting notes that show them how to get the most enjoyment from your offerings.

All you need to do is provide us with the information you want to use in advance. We’ll then load it on fastmoving.co.za and generate a unique QR code for you to print out and use on a neck tag, or wherever appropriate on your product packaging.

Consumers can then scan the QR code with a Smart phone, Ipad or similar device to receive the content.

By adapting our QR service to your promotional and marketing needs you can create additional excitement around your brands and make it easier for consumers to directly interact with them.

Wendy Smith
wendy@fastmoving.co.za

Please feel free to make comments or raise new issues by emailing the editor
wendy@fastmoving.co.za
Featured Clients
· Obikwa Wines
Obikwa , the fun loving range of palate pleasing wines that stuck its neck out earlier this year by launching five wines in South Africa after its runaway success overseas, has made major strides on home turf in less than a year.
· J.C. Le Roux
J.C. Le Roux, the first cellar devoted solely to the production of sparkling wine in South Africa, is located in the heart of Devon Valley Stellenbosch.
Events
Salt & wine pairing dinner with oriental flair in Die Bergkelder

INDUSTRY NEWS
Celebrate New Year with pink twist at J.C. Le Roux
Dance into the New Year at the House of J.C. Le Roux with an evening of bubbles, music and a spectacular seafood feast with a twist of pink. Nestled in the picturesque Devon Valley outside Stellenbosch, the cellar’s ever popular Seasons Restaurant is preparing a feast second to none.
· Limited release of SAWi 'Ambassadors' Wine Range
· Pongrácz sunset cruise with flair
· Feel Good Concert at Durbanville Hills Wines
· Enjoy the festive season with a personal touch of Pongrácz
· Alto an ideal destination for summer sundowners
· SABMiller eyes Kenya's premium beer segment with Miller Genuine Draft
· Heineken launches Facebook bottle design contest
· Heineken buys 918 British pubs
· Spar group’s Tops outlets boost growth despite competitive arena
· Australia approves Foster's takeover
· Champagne Deutz to implement new brand representation strategy in US
· SAB grows market share and revenue
NEW PRODUCTS
Arniston Bay Launches 'Arniston Bay The Coast' Wines At Sizzling Summer Prices
Just in time for summer, Arniston Bay has launched ‘The Coast’ range of wines for the first time in South Africa. Already popular in the UK market for their exceptional value, the range is available in White, Red and Rosé, at the amazing price of just R19,99 a bottle.
· Ever-Popular Versus Wines Expand to Include a Box Wine Option
PACKAGING UPDATES
Emotion the key for green packaging says research
Emotive and simple pack designs that showcase a product’s sustainability are more likely to attract shoppers and help them make snap decisions, according to research from agency The Big Picture.
AWARDS AND PRODUCT REVIEWS
Nederburg celebrates its most awareded wines of 2011
Some of the country’s top-notch wine and foodie media gathered in the presidential suite of the Taj Hotel Cape Town when Nederburg recently commemorated its most lauded wines of 2011.

Guests tasted 10 wines and noshed on delicious canapés while admiring the magnificent view from the top floor of the five-star hotel.
· Platter 5-star hat trick for Cape Winemakers Guild
· Pongrácz only SA Brut to win medal at international sparkling wine competition
To advertise:
Cape Town
Vivienne Ayerst

Tel: 021 423 8213 or 082 921 5468
vivienne@fastmoving.co.za
Johannesburg
Tina Baney

Tel: 012 654 9855 or 083 251 6874
Email: tina@fastmoving.co.za
For editorial:
Wendy Smith

Tel: 021 465 6910
Email: wendy@fastmoving.co.za