How much is a bottle of wine really worth?
The World’s most expensive bottle of white wine was
recently purchased for £75,000 by a private collector
by the name of Christian Vanneque. This rare bottle of white
wine, an 1811 Chateau d’Yquem will be on display at
Christian Vanneque’s restaurant, the SIP Sunset Grill
in Bali, Indonesia, when this establishment opens in September.
(Most
expensive bottle of white wine ever sold for £75,000.
On the home front the most expensive South African wines
range from R700 per bottle to R10 000 per bottle (South
Africa’s most expensive wines)
While it may be difficult for some to justify paying these
prices for a bottle of wine, it begs the question: What
do consumers value when buying wine? And, what do they base
their purchase decision on when buying wine?
Recent activity in the wine production industry suggests
that it’s not only the quality of the grape that’s
important, but also the sustainability of the product as
a whole. Wine production has to meet consumer needs in other
areas as well. Read the full editorial here.
Please share your comments about this topic on our website,
here.
Wendy Smith
wendy@fastmoving.co.za
Please feel free to make comments or raise new issues by
emailing the editor
editor@fastmoving.co.za
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