Advertise with fastmoving.co.za
 
 

Resource Security

Jul 1st 2011, 12:11

30.06.2011
Resource Security
In a world of non-renewable resources sustainability is essential. A commonly overlooked resource, water, has recently come under the spotlight again. Fresh water is a vital element in the alcohol production process and is used intensely throughout. Because of its perceived abundance it is often used with abandon, and now the cost is being seen.

Alcohol manufacturers need to be very aware of the value of water. We like to think of it as abundant, but in truth only around 3% of the water found on the earth is the type we can use in processing and production. Because of its low cost too few companies are devoting enough resources to water sustainability practices. A few years ago many laughed off SABMiller’s concept for a floating brewery, but now it’s beginning to seem all the more likely.

The effect of a direct lack of water is even better illustrated by the detrimental effect caused by the worst droughts in decades, which are hitting countries around the globe.

Water scarcity is rising quickly and The Water Resources Group estimates that water supply will fall by 40% before 2030. Although water can be treated, processing will never be able to keep up with the pace at which it is being used. It is prudent that strategic planning and cuts are implemented in order to keep us all afloat.

To read more about the issue click here and jump to page 16 of the report.

Albert Pretorius


Please feel free to make comments or raise new issues by emailing the editor
Featured Clients
· Alto
Situated high on the slopes of the Helderberg mountain, the history of Alto dates back to 1693. The Latin name refers both to the aspirations of the estate and its altitude.
· Theuniskraal
In the early 1700’s, Theunis Bevernagie settled in a fertile valley guarded by the towering Witzenberg and Winterhoek mountains, and fed by the Klein Berg River.
Events
Biltong and wine tasting at Durbanville Hills

InneSense Cellar2Cellar Trail Run & Wine Experience

RMB Winex Cape Town 2011

Be prepared for the fifth Limpopo Wine Show
Advertisement

NEW PRODUCTS
Durbanville Hills launches Merlot Rose nationally
The much-anticipated 2011 Durbanville Hills Merlot Rosé has been launched and is now available nationally. Sure to turn heads with its inviting strawberry and raspberry freshness, the wine extends the Hills range of food-friendly wines and brings versatility for all year enjoyment.
· The new kids on the 4th Street block
· Obikwa sticks its neck out with new lower alcohol sweet Moscato
PACKAGING UPDATES
Roodeberg available in new packaging
Roodeberg enjoys as much popularity today as it did over 60 years ago. A household name that brings memories abound. Produced by Dr Charles Niehaus, a founding father of the South African wine industry, this iconic wine has been part of the country’s fiber. Through historic world events and personal milestones, Roodeberg was there.
AWARDS AND PRODUCT REVIEWS
Zonnebloem Lauréat wins Best Red Wine in Malaysia
Zonnebloem, renowned for fruit driven, robust reds, has won Best Red Wine overall with the gutsy flagship blend, Lauréat, at The Prestige Wine Extravaganza 2011 in Malaysia.
· International judges rate humble-priced Drostdy-Hof worth gold
· Franschhoek Cellar at the top of the world
· Great golden sheen given to SA’s fine brandy
· Golden reward for Klipdrift Gold
· SAB awarded for water care efforts - Top honours for 2nd consecutive year
· Old Mutual Trophy Wine Show 2011, an unsurprising surprise
· Singularly noble Desiderius Pongracz is best Cap Classique at 2011 Trophy Wine Show
· Rhinofields Shiraz blossom at Syrah Du Monde
· Nederburg wine scores 96 points
· Fleur Du Cap is top wooded white blend at Old Mutual Trophy Wine Show
· Spate of international trophies and gold medals for CWG members
To advertise:
Cape Town
Vivienne Ayerst

Tel: or
For editorial:
Albert Pretorius

Tel:
Email: