In a world of non-renewable resources sustainability is
essential. A commonly overlooked resource, water, has recently
come under the spotlight again. Fresh water is a vital element
in the alcohol production process and is used intensely
throughout. Because of its perceived abundance it is often
used with abandon, and now the cost is being seen.
Alcohol manufacturers need to be very aware of the value
of water. We like to think of it as abundant, but in truth
only around 3% of the water found on the earth is the type
we can use in processing and production. Because of its
low cost too few companies are devoting enough resources
to water sustainability practices. A few years ago many
laughed off SABMiller’s concept for a floating brewery,
but now it’s beginning to seem all the more likely.
The effect of a direct lack of water is even better illustrated
by the detrimental effect caused by the worst droughts in
decades, which are hitting
countries around the globe.
Water scarcity is rising quickly and The Water Resources
Group estimates that water supply will fall by 40% before
2030. Although water can be treated, processing will never
be able to keep up with the pace at which it is being used.
It is prudent that strategic planning and cuts are implemented
in order to keep us all afloat.
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