The long arm of the advertising ban
This month we’re running a short feature (read it
here)
which deals with the issue of reaching customers in the
liquor environment, and on Monday morning I read an interesting
article which dealt with the looming ban on alcohol advertising
(read that here)
and I could not help but connect the dots. The former article
relates primarily to in-store advertising and I found myself
wondering; will this too become a thing of the past?
Although the particulars of the ban have yet to be discussed,
there is an air of uncertainty surrounding them. How far
will they reach and what will the implications be? Will
they reach storefronts and affect in store advertising?
Undoubtedly, media companies will be the hardest hit. Alcohol
sales might dip slightly, but the effect won’t be
nearly as minimal on the advertising industry, which is
sure to face multiple losses, both in sales and jobs.
The real question is what effect will this ban have on the
abuse of alcohol? After all, concern surrounding that issue
is one the major forces driving the motion. Will less advertising
actually reduce the amount of alcohol consumed? Will consumers
make a conscious shift to more carefully monitor their intake?
Most likely not.
On a lighter note, www.fastmoving.co.za
has received a major overhaul! It’s been a long while
in the making but we’ve finally removed the bandages
and revealed our new face, so please take a look around
the new site and let us know what you think!
Albert Pretorius
albert@fastmoving.co.za
Please feel free to make comments or raise new issues by
emailing the editor
editor@fastmoving.co.za
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