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Creating measurable touchpoints for experiential retail

Apr 18th 2018, 08:13

Despite the recent drive to create better in-store experiences for customers, experiential retail is still behind on one major marketing aspect: measurement. Most experiential marketing reporting has been culled from event attendees — questionnaires, redemption rates, email opt-ins, etc. It's been very analog in a way. There is a growing need for increased immersive touchpoints as part of the user experience so marketers have more data points to collect and synthesize.
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