Advertise with fastmoving.co.za
 
 

Embrace Showrooming - do not fight it!

Sep 17th 2014, 08:53

Embrace Showrooming - do not fight it!

Last year 'showrooming' made it into the Oxford English Dictionary – defined as “the practice of visiting a shop or shops in order to examine a product before buying it online at a lower price”.

Although the high street is far from dead, this trend is only expanding. For instance, Amazon is trialling the use of online shopping pick-up lockers in tube station car parks, making it even easier to buy online and collect the goods at a convenient location.

Mobile is the bridge between our physical and digital worlds and plays an ever-growing role in the multi-channel customer journey. According to the Mobile Commerce Compendium, nearly six out of ten smartphone owners have used their device to search information while out shopping. The scary figure is that retailers lose nearly a third of shoppers to in-store mobile use.

Price is not the only factor driving the rise of online and mobile shopping... trust, ease of use and service levels are equally important. If retailers can provide easy access to goods and services via any channel in a consistent manner at a competitive price, they can ensure customers will showroom and shop from the same store.

"It may seem like a daunting prospect, but only by delivering a consistent and seamless experience, can retailers succeed in such a competitive environment," explained Tim Emens, EMEA Industry Director at Lexmark.

Click here for more information

Please feel free to make comments or raise new issues by emailing us here

 
September 2014
Putting customers first again – Pick n Pay launches brand match


Pick n Pay launched Brand Match on Sunday – a brand new programme dedicated to helping customers.
Read more
What’s on your mind?
We want to hear from you and what you think about the retail industry in South Africa. You can email your comments and feedback to our editor, here.
Latest Reports
Retailer | View all Retailer News
AVI weathers rising input costs
Branded consumer products group AVI’s headline earnings per share (HEPS) from continuing operations for the year ended June 30 lifted 12.2% to 384c.
· Boardmans launches e-commerce site
· Edcon still talking to Abil about lending
· Massmart sees lower earnings, shares plunge
· New online retail body for SA
· Woolworths is taking flak in anti-Israel campaign
Corruption and labour killing SA’s competitive edge
The latest competitiveness index by the World Economic Forum paints a bleak image of South Africa’s ability to compete, globally.
· Economic worries grow as mining output sinks
· How to unblock the SA economy
· Inflation moderates for first time this year
· SA economy narrowly avoids recession
· Surge in Africa’s middle class
International | View all International News Marketing and Business | View all Supplier News
Auas Mall nears completion- Namibia
The upgrade at the Auas Valley Shopping Mall is nearing completion and is already showing its new vibrant colours.
· California set to impose statewide ban on single-use...
· Costco pays fine to settle Clean Air Act charges- USA
· Dutch investors show interest in Ghana’s vegetable sector...
· India asks Pepsi to cut sugar- India
· National foods profits up 20pc – Zimbabwe
Citrus growers suspend EU exports
South African citrus producers will voluntarily suspend exports to the European Union in order to comply with EU standards.
· New online retail body for SA
· Noticeable rise in business confidence – index
· Rand weakens to fresh 7-month low
· Retailers strive to adapt as customers struggle
· White maize hits one-month high
Bold commitment to goodness from nature
FIRST CHOICE® takes goodness to the next level through its bold commitment to guaranteeing nature’s goodness in each product leaving their dairy in the heart of the Eastern Cape farmlands.
Financial results for the 26 weeks ended 29 June 2014
Massmart announced its results for the 26 weeks ended 29 June 2014, reporting a total increase in sales of 10.2%, with comparable sales increasing 7.1% against a backdrop of difficult trading conditions, particularly among lower and middle-income consumers.
Joekels Tea Packers nominated for Ernest & Young World Entrepreneur Awards
Jonathan Kelsey and Joe Swart, founder members of Joekels Tea Packers, have been nominated for the prestigious EY World Entrepreneur Awards “Exceptional Category” Southern Africa, to be held in Johannesburg from 10-12 November with the winners announced on Wednesday 12 November.
Pick n Pay on track to complete central distribution by 2016
Increasing central distribution, due to be completed by 2016, has already resulted in an overall reduction in Pick n Pay’s distribution costs of 10%.
Supermarket Power
What is the value of the grocery market around the world, and who rules in those territories? The Irish Farmers Journal has created an exceptional infographic, which provides an in-depth look at the supermarket superpowers of the world.
Hug Shots taken for the right reasons
Schools and communities around the country will soon feel the benefit of greener surroundings as 1800 trees will planted for them in the Checkers supermarket chain’s Arbour Week initiative.
TFG CEO’s challenge to benefit rural schools
Doug Murray, CEO of TFG, has used the ice bucket challenge nomination by Woolworth’s Ian Moir as a platform to highlight issues around water sanitation in South Africa, as global leaders meet in Stockholm for World Water Week.
Woolies CEO completes Ice Bucket Challenge for CANSA
Andre Labuschaigne, Chief Executive of Cape Union Mart., nominated Ian Moir, CEO of Woolworths for the Ice Bucket Challenge.
RMB WineX Wine Festival
29 – 31 October
Sandton Convention Centre, Sandton
Johannesburg
South Africa
LRQA to host a food safety conference in Johannesburg
4 November 2014
Emperor’s Palace, Kempton Park
Johannesburg
South Africa
PACK EXPO International 2014
2 – 5 November 2014 McCormick Place, Chicago
United States of America
Are you at the pulse of Africa’s Food and Drink Industry?
5 – 7 November
Sandton Convention Centre, Sandton
Johannesburg
South Africa
China Sourcing Fair
13 – 15 November 2014
Nasrec Expo Centre
Johannesburg
South Africa
The South African Service Awards 2014
8 July 2015
Cape Town
Fastmoving provides news, insight and analysis into the retail and FMCG industries in South Africa and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases and offering exposure in our regular weekly and monthly newsletters.

To find out more about our services, contact
Editorial contact

Tina Baney
National Sales/ Account Manager
011 312 5928
083 251 6874
Email: tina@fastmoving.co.za
For editorial:
Roslyn Humphreys

Tel: 021 465 6910
Email: roslyn@fastmoving.co.za