Last year 'showrooming' made it into the Oxford English Dictionary – defined as “the practice of visiting a shop or shops in order to examine a product before buying it online at a lower price”.
Although the high street is far from dead, this trend is only expanding. For instance, Amazon is trialling the use of online shopping pick-up lockers in tube station car parks, making it even easier to buy online and collect the goods at a convenient location.
Mobile is the bridge between our physical and digital worlds and plays an ever-growing role in the multi-channel customer journey. According to the Mobile Commerce Compendium, nearly six out of ten smartphone owners have used their device to search information while out shopping. The scary figure is that retailers lose nearly a third of shoppers to in-store mobile use.
Price is not the only factor driving the rise of online and mobile shopping... trust, ease of use and service levels are equally important. If retailers can provide easy access to goods and services via any channel in a consistent manner at a competitive price, they can ensure customers will showroom and shop from the same store.
"It may seem like a daunting prospect, but only by delivering a consistent and seamless experience, can retailers succeed in such a competitive environment," explained Tim Emens, EMEA Industry Director at Lexmark.
Bold commitment to goodness from nature
FIRST CHOICE® takes goodness to the next level through its bold commitment to guaranteeing nature’s goodness in each product leaving their dairy in the heart of the Eastern Cape farmlands.
Financial results for the 26 weeks ended 29 June 2014
Massmart announced its results for the 26 weeks ended 29 June 2014, reporting a total increase in sales of 10.2%, with comparable sales increasing 7.1% against a backdrop of difficult trading conditions, particularly among lower and middle-income consumers.
What is the value of the grocery market around the world, and who rules in those territories? The Irish Farmers Journal has created an exceptional infographic, which provides an in-depth look at the supermarket superpowers of the world.
Hug Shots taken for the right reasons
Schools and communities around the country will soon feel the benefit of greener surroundings as 1800 trees will planted for them in the Checkers supermarket chain’s Arbour Week initiative.
TFG CEO’s challenge to benefit rural schools
Doug Murray, CEO of TFG, has used the ice bucket challenge nomination by Woolworth’s Ian Moir as a platform to highlight issues around water sanitation in South Africa, as global leaders meet in Stockholm for World Water Week.
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