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Finding true customer centricity

Jun 23rd 2017, 08:57

For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of the customer. The rise of e-Commerce and the big data that it produced created a world of promise for an all-knowing view of the customer that could be combined with relevant CRM information.
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Finding true customer centricity - Retail Newsletters Posts Africa's FMCG Retail Authority - fastmoving.co.za

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