How revolutionary franchising strategy could transform the
SA economyCompiled by Traditional Brands
Stability, traceability and consistent representation –
three vital areas of consideration for anybody looking to
invest in a potential development. Significantly, these
are also facets of business that a well-established franchising
industry is able to offer local and international investors.
While this has not traditionally been perceived as a particularly
strong area of the local economy, Nicolas De Sousa, marketing
and operations director at Traditional Brands, believes
that local entrepreneurs have the ability to revolutionise
the South African franchising industry and in so strengthen
De Sousa explains that the local franchising industry is
a somewhat rough terrain with considerable room for improvement.
“South Africa has great potential but there are still
a number of areas which require significant attention. One
of the greatest challenges is the current lack of industry
regulation. “Anyone is able to franchise their brand
in this country without having to comply with legislation,
this being a situation which does not encourage expertise,
originality or standards.”
On the other hand, larger economies which boast players
such as Walmart contributes around $450 billion in GDP,
this demonstrates a far greater economic understanding of
how a successful franchising industry should be run. “The
greater GDP’s of the world are defined by business
principles and innovation, not replication,” De Sousa
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