Price comparison and pre-shopping tools are changing the
way consumers shop and ultimately make a purchase, making
it easier for them to find the “best deal” using
online services, without having to physically bargain-hunt
in each and every store.
When one looks at the number of online pre-shopping and
price comparison tools emerging in South Africa, price transparency
will become an essential focus of the retail business.
“People are not good at "intrinsically"
valuing objects hence they need comparisons as ‘anchors’
to assist their decisions. Having seen a product on a comparison
website means that the product is already anchored, i.e.
it reduces a lot of uncertainty connected to valuing the
purchase,” says Oliver Bryant of Guzzle.co.za.
This is particularly important when considering that 50%
of all in store purchases are now influenced online, meaning
that shoppers research online and make a purchase offline,
according to research from Guzzle.co.za.
a South African pre-shopping website, where consumers can
compare prices of the latest in-store broadsheet promotions
and specials currently available from major retailers.
“Generally speaking, price is the first variable
in pre-shopping considerations, while guarantees and reputation,
the second,” adds Bryant.
Pre-shopping and price comparison tools, dubbed a “new
era of price transparency,” by Wal-Mart Chief Executive,
Mike Duke, will change the way we think about retail and
Retailers must take full advantage by listing their products
and promotions on these services now, so as to attract customer
loyalty and buy-in, first.
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5 Things you didn’t
know about global basketball brand,
1. And1 is the only global basketball
brand in the world offering the most
extensive range of products in basketball.
2. It offers team kits for schools,
teams, clubs and companies in their
preferred designs, colours and quantity.
Delivery takes between 4 – 6 weeks.
3. The brand is actively seeking distributors
for the brand in Africa, particularly
in countries with a professional basketball
league and an active basketball market.
4. And1 Africa will be opening a minimum
of 4 stores in South Africa over the
2013 calendar year as well as publishing
Africa’s largest online basketball
store from February 2013.
5. And1 has a global travelling basketball
tour called And1 Live which showcases
some of the world’s best Street
Ball legends. It is so successful that
Mix Tape DVDs and PlayStation games
are available to order.
expecting jolly Xmas
South African retailers are expected to enjoy a better Christmas
this year, thanks to easy credit and low interest rates. This means
breaking total retail sales of R73-billion recorded in December
last year, up from R65-billion in 2010. Statistics South Africa
data shows a significant spike in retail sales over the festive
shopping season every year.
household expenditure on the rise
South African household expenditure increased 24.6% between 2005/2006
and 2010/2011, Stats SA said earlier this month. Household consumption
expenditure rose from R56 152 in 2005/2006 to about R95 183 in 2010/2011,
a nominal increase of 69.5%.
goods send JSE to 17-year-high
South African stocks closed at all-time highs earlier this month
led by Swiss luxury goods group Richemont [JSE:CFR] after a brokerage
upgrade and as the market found support from positive economic data
from the United States and China.
set to officially exit recession
Britain was set to confirm its official exit from a deep recession
last month, although a return to growth would fail to signal a rosy
future for the country's fragile economy, according to analysts
shift to biometric-based security - Accsys
In a market in which as much as a quarter of people are unemployed,
the issue of crime perpetuated against business remains a concern.
It is a primary influence behind the rollout of biometric solutions
to accurately identify people and effectively control access.
helps to keep women on top of business
Accsys, a member of the Business Connexion Group (BCX), has received
an award for being one of The Top Gender Empowered Companies: Business,
Education and Training Award, from Topco Media, publishers of Top
Chain Roundtable will drive global competitiveness
Knowledge sharing is critical for South African businesses aiming
to compete successfully in the global marketplace, where increasingly
complex supply chains, cost constraints and sustainability are among
the challenges. This is according to the Gordon Institute of Business
Science (GIBS) which has launched a Supply Chain and Logistics Executive
Active celebrates 100th store opening!
The launch of the Edgars Active stores in Sterkspruit and Makhado
marks the 99th and 100th store opening since August 2011! The chain
has grown exponentially since its launch, and continues to offer
shoppers who love brands, great deals on brands.
Fastmoving provides news, insight
and analysis into the retail and FMCG industries in South Africa
and has been doing so for the last 12 years. We provide marketing
services to businesses operating in the retail and FMCG sector by
creating dedicated company pages, publishing news releases and offering
exposure in our regular weekly and monthly newsletters.