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Innovation
and efficiency key to success in local manufacturing
In the face of an influx of imports from the East putting
strain on local clothing, textile and footwear manufacturers,
outdoor clothing manufacturer K-Way has successfully adjusted
to the challenges of global competition.
“Cheap
and often illegal imports from Asia and China have compelled
domestic manufacturers to step up performance,” says
Cape Union Mart CEO, Andre Labuschaigne. “Because
we’ve always refused to compromise on quality, yet
offer value for money, our K-Way brand had to evolve in
an innovative and forward-thinking way.
He says local manufacturers are competing with the Asian
market’s cut-throat prices mainly due to its industry’s
low labour costs, large production runs and subsidies offered
by the state and other government authorities. However,
he believes that price is no longer the only determining
factor of competitiveness in the industry.
LEAN
Manufacturing Programme
As part of K-Way’s commitment to be in line with international
best practise it focuses heavily on waste identification
and reduction.
The business is also part of the Clothing and Textile Competitiveness
Improvement Programme’s (CTCIP) LEAN manufacturing
project, which helped K-Way to achieve the following: the
factory’s repair rate has improved from more than
10% to less than 2%; the reject rate has improved from more
than 2% to less than 0.8% and employment opportunities increased
by 8%, among other achievements.
Government
Support
With its factory based in Ottery in Cape Town, K-Way has
taken advantage of the Western Cape Government’s funding
assistance to the Cape Clothing and Textiles Cluster (CCTC).
The CCTC, a partnership between the Western Cape Government
and 16 manufacturers in the province, aims to improve the
competitiveness of the clothing and textile industry, so
as to ensure its future success.
Labuschaigne says provincial government initiatives like
CCTC, and national government incentives are essential for
success in local manufacturing.
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