Advertise with fastmoving.co.za
 
 

Insights into big data for retailers

Nov 19th 2014, 09:06

Insights into big data for retailers

Are you keeping track of a potential revolution called big data?

Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Big data refers to our ability to collect and analyse the vast amounts of data we are generating in the world.

The ability to harness the ever-expanding amounts of data is completely transforming our ability to understand the world and everything within it. The advances in analysing big data allow us to, for example, decode human DNA in minutes. Take this business example that was quoted on one of the sites I visited.

“Wal-Mart is able to take data from your past buying patterns, their internal stock information, your mobile phone location data, social media as well as external weather information and analyse all of this in seconds so it can send you a voucher for a BBQ cleaner to your phone – but only if you own a barbeque, the weather is nice and you currently within a 5 kilometre radius of a Wal-Mart store that has the BBQ cleaner in stock.”

That's scary stuff, but one step at a time; let's first look at why we have so much more data than ever before.

One of the research articles on big data mentions 'datafication of the world'. This datafication is caused by a number of things including the adoption of social media, the digitalisation of books, music, and videos, the increasing use of the internet as well as cheaper and better sensors that allow us to measure and track everything.

Click here for more information

Please feel free to make comments or raise new issues by emailing us here

 
November 2014
Fatti’s & Moni’s


In 1896, Luigi Fatti opened the doors of his tiny grocery store to do business with the citizens of a young Johannesburg. To cater for the many Italians in this roaring and hard-drinking community, the little shop sold specialities such as macaroni, olive oil and wines from Italy. Read more
What’s on your mind?
We want to hear from you and what you think about the retail industry in South Africa. You can email your comments and feedback to our editor, here.
Latest Reports
Retailer | View all Retailer News
Mall wars over retailing rights
In another clash, between retail giants over exclusivity in shopping centres, Masstores and the Spar group are locked in a potentially precedent-setting legal battle.
· On the hunt for SA’s broad base
· ‘Pent-up demand’ following metals strike helps drive September retail sales
· Pig-head protest misguided, says ANC
· SA online retailer to list on JSE in December
· Shoprite in talks about Ellerine leases
Downside of foreign investment laid bare
Foreign direct investment (FDI) is not an unconditionally good thing because if left unregulated it can lead to the repatriation of profits.
· Economy risks losing coveted credit status
· Eskom blackouts costs SA R300 billion
· Hard to fund all new social reforms, says Treasury
· Minimum wage a ‘political game’
· SA has hard choices about commodities – economist
International | View all International News Marketing and Business | View all Supplier News
Asda partners with online performance marketing firm HookLogic – UK
Leading British retailer Asda has collaborated with ecommerce performance marketing company HookLogic to launch the company’s first venture into the European market.
· Auas Valley Safari Den opens – Namibia
· NatFoods plans $8m capex – Zimbabwe
· Sainsbury's to cut spending – UK
· Wal-Mart reports rare sales boost – USA
· Zim 'willing to compensate white farmers' – Zimbabwe
Business confidence down in October, Sacci index shows
Business confidence in South Africa dropped last month to its lowest level for October since 1999, data from the South African Chamber of Commerce and Industry (Sacci) show.
· Corporate tax lifts head from recession
· Demand drives improvement in PMI in October
· SA consumers losing control of their money
· SA online retailer to list on JSE in December
· Tackling the Twitter abuse “crisis”
A traditional Christmas with a South African twist this year with Pick n Pay
Pick n Pay has launched its Christmas campaign designed to encourage South Africans to embrace the traditional Christmas festivities.
FAIRLADY Consumer Awards announces Best Household Goods of 2014
The annual FAIRLADY Consumer Awards in the November issue of FAIRLADY provide a valuable guide for all perceptive consumers to the best household goods available.
Makro to invest in online click and collect lockers
Informed by the experience of companies such as Wal-Mart-owned Asda, Makro is acquiring access to sites to enable delivery of online customer orders to conveniently located secure lockers.
Shopper-centric Marketing Takes Centre Stage at ACDOCOSA
In line with ACDOCO South Africa’s (ACDOCOSA) investment and repositioning as the first shopper-centric Consumer Packaged Goods (CPG) brand-custodian distributor in Africa, the company has appointed Kim Herscovitz as its head of Shopper & Retail Marketing.
Woolworths scoops National Business of the Year Award
Pitched as the Oscars of South African Business, over 100 local and multinational businesses vied for pole position at the 12thNational Business Awards, which recognise outstanding performance in business, industry and government.
Clover Mama Afrika Roadshow reaches Ashbury, Montagu
Clover Mama Afrika team is on their annual roadshow, called #decadeofchange this year, and they recently visited Mama Selestien.
Number one retailer’s 1000-ton food subsidy more than just a marketing strap-line
Living out its promise to continuously look for opportunities to pass savings on to customers to bring them lower prices, Africa’s largest supermarket chain is currently running yet another basic food subsidy campaign.
Pick n Pay Knysna Oyster Festival raises R2.1-million for charity
For the first time in the 31-year old festival’s history, the Pick n Pay Knysna Oyster Festival has announced it breached the R2-million mark in money raised for charity in a single year.
Absa supports arts entrepreneurship in the Western Cape
20 – 22 November 2014
Cape Town’s Lifestyle Centre, Wembley Square
Cape Town
South Africa
The South African Service Awards 2014
8 July 2015
Cape Town
Fastmoving provides news, insight and analysis into the retail and FMCG industries in South Africa and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases and offering exposure in our regular weekly and monthly newsletters.

To find out more about our services, contact
Editorial contact

Tina Baney
National Sales/ Account Manager
011 312 5928
083 251 6874
Email: tina@fastmoving.co.za
For editorial:
Roslyn Humphreys

Tel: 021 465 6910
Email: roslyn@fastmoving.co.za