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Preliminary insights of employer branding within the Kenyan market

Oct 15th 2014, 09:05

Preliminary insights of employer branding within the Kenyan market

Following on from my last introductory editorial “EBSA plants the employer branding seed in Kenya”, I have pleasure in providing snapshot insights into the current and initial status and challenges within the Kenyan employer market place. It provides initial and basic findings emanating from questionnaires that were successfully completed by the participants who attended The Kenyan Institute of Management’s (KIM) first Symposium titled the HR Function in Managing the Complexities of Organizational Change of Transformation in The Emerging Global Order.

The majority of participants where County representatives from the 47 different counties e.g. Uasin Gishu, Tharaka Nithi, Thurkana, Homa Bay etc. One or two delegates represented the private sector. The findings are therefore reflective of the Employer Branding challenges that exist predominantly within the government sector versus the private sector. Whilst Employer Branding is a new phenomenon in the Kenyan market, they clearly saw the merit and importance in adopting such a strategy within their various organisations, especially with the recent re-organisation of the counties.

Background:

As of the 2013 general elections, there are 47 counties whose size and boundaries are based on the 47 legally recognised Districts of Kenya. Following the re-organisation of Kenya's National administration, Counties were integrated into a new national administration with the National Government posting County Commissioners to represent it at the Counties.

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