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Strategic omnichannel makeover for winning over Millennials

Apr 21st 2017, 12:37

Millennials are the nation’s largest living generation — 75.4 million vs. 74.9 million baby-boomers per the 2016 census — and a purchasing powerhouse poised to explode. Because technology is at the epicentre of everything millennials do — how they communicate, socialise and shop — this first generation of digital natives has outstripped most retailers’ ability to engage with them.
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