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The Power of Mobile Devices in the Traditional Retailer’s Environment

Apr 15th 2015, 00:00

Traditional retailers are caught up in an intense battle against the world of online shopping in a desperate fight to save the high street. Right at the forefront of the battle is the mobile phone, and retail marketers and brand owners are just beginning to realise the key role it can play in reversing the trend of reduced store footfall and redressing the odds back in their favour. A key element in this fight back is harnessing the power of location-based marketing.
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