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The powerful consumer trends shaping retail customer experiences

Nov 14th 2018, 07:48

Rising inflation. Record petrol prices. A VAT increase. A technical recession. South African consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets. For retailers, the picture looks equally bleak: according to recent StatsSA figures, year-on-year retail sales growth for the first four months of 2018 averaged 3.1%, well below the 5.5% reported between September and December 2017.
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