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What can't be measured can't be managed - Reviewing the success of experiential campaigns

Aug 29th 2017, 08:23

Experiential marketing is what brands do to get their stakeholders to engage with them; to "participate" in meaningful brand experiences. As a discipline, it’s been defined in many ways – one being a forum where a brand can "extend a hand" to touch and engage the consumer. It’s also been referred to as an evolution of what interactive advertising was a few years ago -- anything that pulls people into the brand, digitally or physically.
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