CODING & LABELLING SOUTH AFRICA
A fridge is important in the various industries it is utilised. The effectiveness of a fridge is especially critical in the medial and food and beverage sectors. Using our smart fridge solutions ensures that our clients’ businesses are protected from damage and loss through our integrated fridge monitoring system.
IoT simplifies management, control, and analysis of your production supply-chain.
SA's best-loved beers revealed at Sunday Times Lifestyle Beer Awards
05/08/2019 - 14:24
CBC Amber Weiss was officially announced as South Africa’s Most Loved Beer at the Sunday Times Lifestyle Beer Awards in partnership with Makro on 2 August 2019, at an event in Johannesburg to celebrate the creators and retailers of local and internationally crafted beers.
All women team brew special beer to celebrate Women's Month
05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg.
The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.
The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.
Company culture trumps technology
29/07/2019 - 12:56
There is no arguing the fact that technology has made our lives easier. It has also resulted in organisations being able to deliver more innovative solutions in the workplace to provide for a more compelling environment. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, cautions that this should not happen to the detriment of the company culture.