How packaging design can impact In-store promotion
02/03/2018 - 09:37
Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimise the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales.
Nestlé Waters introduces 100% recycled plastic bottle
23/02/2018 - 13:52
Nestlé Waters has announced the introduction of a new bottle made entirely from recycled plastic for its Nestlé Pure Life water brand.
Asda to make 100% of its own-brand plastic packaging recyclable by 2025
06/02/2018 - 10:38
UK supermarket chain Asda has announced a new recycling strategy, which will see the brand ditch single-use plastic bags by the end of the year and make 100% of its own-brand plastic packaging recyclable by 2025.
Co-op unveils biodegradable tea bags in a bid to reduce plastic pollution
01/02/2018 - 08:47
British supermarket The Co-op has unveiled a fully biodegradable paper tea bag, which it says “could save nine tonnes of plastic every year from being dumped into household rubbish and compost collections”.
Budweiser symbol reveals if beer is made using renewable energy
25/01/2018 - 07:52
AB InBev aims to brew all of its Budweiser beers using 100% renewable electricity by 2025 as it unveils a new symbol on its packaging that indicates when the beer is made using green energy.
Evian to make all bottles with 100% recycled plastic by 2025
24/01/2018 - 15:44
Danone-owned Evian is the latest brand to commit to reducing its carbon footprint with the announcement that it will make all of its plastic bottles from 100% recycled plastic by 2025.
World’s biggest brands put on notice over 5,000,000-tonne laminate packaging problem
24/01/2018 - 11:29
Big brands have been put on notice about their inaction over the world’s growing 5,000,000-tonne problem of plastic aluminium laminate waste.
Waitrose to cut black plastic from its own-label products
23/01/2018 - 15:07
British supermarket Waitrose will eliminate black plastic packaging from its own-label products by the end of 2019, as it follows a series of pledges by supermarkets and companies to reduce their plastic usage.
Coca-Cola Company announces global plan to reduce packaging waste
22/01/2018 - 10:48
The Coca-Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
Why Sappi bought speciality paper business in Europe
19/12/2017 - 13:57
Sappi’s acquisition of a speciality paper business in Europe will help the company to reach its target of deriving a quarter of profits from speciality paper by 2020, says CEO Steve Binnie.