TECHNOLOGY SOUTH AFRICA
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In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a 360-degree retail experience.
Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. Even though this is in line with expectations, it is still a positive sign that consumers have been willing to spend amidst pressure to tighten budgets.
Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and toiletries had a positive annual growth rate of 2.3%.
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales.
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail outlets through an innovative product campaign.
One-size-fits-all branding in Africa doesn’t cut it
12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market.
Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board
11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.
Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts
07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.
SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign
07/02/2019 - 09:45
Ackermans' latest star-studded lingerie campaign inspires women to celebrate their true selves.
Shareholders cheer Pandora’s plan to add some sparkle
06/02/2019 - 13:32
Investors have welcomed a new strategy from jewellery maker Pandora, which is struggling to regain its competitive edge in a weak retail market, sending its shares up more than 10%.