Freshmark is the Group’s fruit and vegetable procurement and distribution arm and is a substantial business in its own right. It not only supplies fresh produce to Group stores within South Africa, but also to most of its outlets in other parts of the continent.
INTRODUCTION
Currently one of the largest buyers of fresh produce in South Africa, Freshmark also imports fruit and vegetables to ensure a wide variety and continuity of traditionally seasonal fresh produce.
The majority of our produce requirements are sourced directly from producers with the focus on a fresh promise to the customer. This practice also reduces packaging costs and unnecessary handling made possible by using returnable plastic crates.
STRATEGY
It operates its own network of distribution centres and refrigerated trucks; negotiates production contracts with some 500 large- and small-scale farmers in a number of countries; sources speciality fruit and vegetables on international markets, and plays a key role in equipping emerging farmers with the knowledge and skills to produce and meet international GLOBALG.A.P. standards.
