Advertise with fastmoving.co.za
 
 

THE BODY SHOP

THE CLICKS GROUP

The Body Shop is a high-profile global brand which markets naturally-inspired beauty products, focusing primarily on the middle to upper income groups. Clicks Group Limited manages The Body Shop under a franchise arrangement in South Africa. The naturally-inspired product positioning remains core to the brand with extensive use of community-traded ingredients sourced from local communities around the world. 

STRATEGY

The "Love Your Body" loyalty campaign was launched in 2011 and already 100 000 customers have been enrolled. The Body Shop plans to focus on leveraging the database to create more focused marketing campaigns to capture a greater share of existing customer’s health and beauty spend.

The Body Shop plans to open two new stores in the 2012 financial year. While new store openings are modest, an exciting prospect is the rolling out the Body Shop in Clicks stores. By leveraging the existing infrastructure of the clicks store chain the Body Shop will be in a position to drive volumes and acquire new customers.
 

HISTORY

The very first The Body Shop store opens on 26th March 1976 in Brighton, on the south coast of England, and by 1982 new shops open at the rate of two per month. By 1990 the company was trading in 39 countries within just fourteen years after the opening of the very first shop. The Body Shop branches into South Africa in June 2001, via New Clicks Holdings as The Body Shop direct franchisee in South Africa.  

Related News

Clicks climbs after annual results
25/10/2013 - 11:12
Johannesburg - South African beauty and pharmaceutical retailer, Clicks, has said trading over the Christmas holiday season is critical to its fiscal 2014 performance as consumer spending remains weak

Clicks gains on retail market recovery
12/03/2013 - 09:05
Johannesburg - Clicks climbed the most in almost seven months as food and drug retailers continued to recover from an early-year slump driven by slower consumer spending.

Clicks turnover up 11.7%
24/01/2013 - 09:34
Johannesburg - Clicks Group [JSE:CLS] has reported an 11.7% rise in group turnover to R5.97bn for the 18 weeks to December 30 2012 as consumer spending remained muted.

R195M Shopping Mall to be Built in iBhayi area Eastern Cape
21/08/2012 - 09:08
Port Elizabeth’s iBhayi area will become a major urban retail hub with the development of the R195 million Kinako Mall at the intersection of the R75 Uitenhage Road and Spondo Road.

Clicks MD Michael Harvey resigns
14/06/2012 - 09:37
Clicks Group (CLS) on Wednesday advised that Michael Harvey‚ an executive director of the group and managing director of Clicks‚ has resigned with immediate effect.