“As the physical and digital worlds continue to merge, it is becoming clear that as a retailer it is all about that providing the consumer with that consistent brand experience to strengthen that relationship and help them in their path to purchase.”
This was the consistent messaging at the recent World Retail congress in Rome. Retail is possibly one of the only sectors where physical and digital services go hand in hand. While the old world of traditionally retail is based on in store and catalogue based promotions, and above the line advertising, there is also the expectation that today’s digital world can also be integrated where the connected consumer can perform tasks (should they wish) such as online price comparisons and online shopping thus presents opportunities to make our lives easier.
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Quorn Foods, a popular player in the South African meat-free, frozen food category, is expanding its footprint with the launch of a vegan frozen range.
Nestea is celebrating their relaunch in 2015 by going back to their roots. They are tipping their hats to the original “Take the Nestea Plunge” advertising campaign, which debuted in the 1970’s and ran through the 1990’s.
South Africa's drought could have a "serious impact" on food prices and ultimately knock growth, employment and revenues in the continent's most advanced economy, Finance Minister Nhlanhla Nene said.
Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.
In a bid to find out what users of a leading rice brand had to say after blind-testing Spekko Rice, the brand enlisted the Home Tester Club to conduct research amongst their members during September 2015.
TFG (The Foschini Group), the diversified retail group which now trades in 31 countries globally, produced strong sales growth of 33.6% for the six months ending September 2015.
Using documented content of the responses from the “great reveal”, 606 Product Networker® (www.606pn.com) produced a television commercial that is currently flighting.
Everybody loves an ice-cold Tropika. There is nothing smooother on earth than this non-carbonated, great tasting flavoured dairy fruit mix, which is made with real fruit juice and milk.
Retailers have much to consider when running their business, allocating capital towards operational expenses is usually at the top of their list, but emphasis should also be placed on developing and implementing a safety and security plan.
The festive season is a crucial time in most brands’ marketing calendars. During this period, consumer spending spikes and there’s an opportunity to emotionally engage shoppers who are revelling in the festive mood.
The marketing world is awash with new techniques for crowdsourcing, connecting and socially interacting with products, brands, and people. However, while it seems that most things have gone digital, packaging has firmly withstood the test of time.
Tired of the usual overdone tried and tested? Then zest things up a bit and transform the usual grilled chicken dinner into something new with this recipe from country chef Johan van Schalkwyk.
Sesame seeds may be tiny but they have huge health benefits. If you enjoy sprinkling sesame seeds into your cookie/muffin/bread batter, on your salads and in your stir-fries, you will be happy to know that you are doing your health a big favour.
Chapel Street Primary School celebrated the first harvest from their recently installed edible garden, with a harvest table of dishes created by chef and ex-MasterChef contestant, Sue-Ann Allen.
Premier has teamed up with The sweethearts Foundation to donate wheelchairs to those in need through the large-scale collection of bread tags – and is encouraging South Africa to get behind the cause.
Fastmoving provides news, insight, and analysis into the retail and FMCG industries in South Africa, and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases, and offering exposure in our regular weekly and monthly newsletters.
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Editorial contact
Tina Baney
National Sales/ Account Manager
011 003 0385
083 251 6874
Email: tina@fastmoving.co.za