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Stimulating category growth in Africa There are many macro trends, globally and locally, which affect both retailers and brand manufacturers in the consumer goods space. Proper category management and its impact on retailers and brand’s success are driven by the industry’s ability to understand and capitalise on these macro trends. It is vital that strategic category planning must be part of the manufacturers overall strategy – an integrated business strategy is essential. In addition, retailers and manufacturers must collaborate to propose meaningful growth opportunities and focus on a category driven platform not a transactional one based purely on price. Yet with the proliferation of trends and increased competition across all categories, it is not easy knowing which trends will provide true category growth for both parties. Some macro trends that currently affect categories globally are health, sustainability, and the ageing population. The concern for healthier products mainly centres on the ‘organic movement’, which is ultimately a desire for consumers for healthier more natural products; this also includes increasingly vegetarian consumers. The second trend is sustainability and the concern around packaging, safer formulations and protecting the environment. The third is, ageing population dynamics mainly in Europe; with the population getting older from a macro trend point of view it massively affects different categories and what outlets offer. Click here to read more |
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| NEW RELEASES & PRODUCTS | |
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Eco- friendly Prowell Coat Care with beneficial bacteria for pets Prowell Coat Care contains beneficial bacteria to control odours and clean animals without the potentially harmful side effects caused by chemical based soaps and shampoos. |
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| NEWS HEADLINES | |||
| RETAILER NEWS | View all | ECONOMIC NEWS | View all | ||
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Clothing retailers’ sales pick up South African retailers face a tough environment this year due to challenging domestic macroeconomics, but those with exposure to developed markets and higher earning customers are likely to fare better. |
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Bleak outlook for SA in 2016 and 2017: report A new economic report by FocusEconomics paints a bleak picture for the South African economy in 2016 and 2017. |
| MARKETING & BUSINESS NEWS | View all | INTERNATIONAL NEWS | View all | ||
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Bowie rocked the world of business David Bowie was that rare kind of rock star; you did not have to like his music to admire him. |
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Fire destroys over 20 000 hectares of food crop farms - Ghana More than 20 000 hectares of cash and food crop farms in the Asante-Akim Central Municipality have been completely ravaged by wildfire, raising fears of imminent famine in the area. |
| RECRUITERS & NEW APPOINTMENTS | |
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Nicolene Di Bartolo Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally. |
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Strategy Recruitment Marketing Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results. |
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| MULTIMEDIA | |
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| FCB Joburg creates Huletts first TVC in a decade Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago. |
Marina Sea Salt - New Lighthouse Salt re-usable packaging ideas - See the light Marina Braai Salt is proudly manufactured by Marina Sea Salt in Port Elizabeth, the home of South Africa 's biggest Braai Salt. |
| MARKETING & BRAND ACTIVATION | |||
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Albany shares “back to school” health tips Children of today are the leaders of tomorrow, so it is vital that parents help them grow healthy, big, and strong. |
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Clicks Group partners with Sorbet Holdings to form Sorbet Brands Clicks Group and Sorbet Holdings are pleased to announce the formation of a new company, Sorbet Brands Pty Ltd, which will hold all the trademarks related to the Sorbet Brand in Southern Africa. |
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Why the Biggest Online Retailers are Opening Bricks & Mortar Stores –An Infographic Online companies like Google and Apple have started opening bricks and mortar stores around the world. They eventually saw it as an important part of connecting with their customers. |
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| LOGISITCS, PACKAGING & SUPPLY CHAINS | |||
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Blog – Enhance your packaging with Pyrotec PackMedia’s range of Do-It® Hang Tabs Packaging has evolved from a purely functional means intended to convey vital information and protect the product to playing a key role player in a consumer’s buying decision as well as a manufacturer and retailer’s chance of selling a product. |
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Herbex runs successful competition with Pyrotec PackMedia and Fix-a-Form® Herbex, a prominent health products manufacturer, recently ran a promotion offering customers a chance to win R75 000 cash as well as other instant prizes. |
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| RECIPES | |||
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A bittersweet Valentine’s with Black Bottle It is said that opposites attract, and Black Bottle Scotch whisky couldn’t agree more. |
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Drostdy-Hof's Natural Sweet Red just right for Sarah Graham’s venison burgers You'll know her from M-NET’s Sarah Graham’s Food Safari, a must-watch for taste- and travel-loving South Africans, every Sunday at 18:30. |
| CORPORATE SOCIAL INVESTMENT | |||
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Educational content aimed at improving education in SA “It’s about that time of the year for schools across South Africa. Pick n Pay School Club will be initiating the 2016 educational content distribution from Monday, 18 January to over 3 000 schools nationally,” said Nadine Visser, Pick n Pay School Club Platform Manager. |
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The Shoprite Group assisting with transportation of water collected by SA citizens In addition to the 119 920 litres of fresh drinking water donated to various communities affected by South Africa’s crippling drought, the Shoprite Group is also assisting with the transportation of more than 60 000 litres of water collected by ordinary South Africans. |
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| UPCOMING EVENTS | |
| SAPPMA’s seventh annual golf day at Blue Valley Golf Club 4 March 2016 Blue Valley Country and Golf Estate, Midrand, South Africa |
South African Cheese Festival in the spotlight
30 April – 2 May 2016 Sandringham, Stellenbosch, South Africa |
| First ever South African Bike Festival to be held 27 – 29 May 2016 Kyalami Race Track, Johannesburg, South Africa |
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| ABOUT US | |
| Fastmoving provides news, insight, and analysis into the retail and FMCG industries in South Africa, and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases, and offering exposure in our regular weekly and monthly newsletters. | |
| To find out more about our services, contact | Editorial contact |
| Tina Baney
National Sales/ Account Manager 011 003 0385 083 251 6874 Email: tina@fastmoving.co.za |
Roslyn Humphreys Editor 021 410 8100 Email: editor@fastmoving.co.za |
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