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Stimulating category growth in Africa

There are many macro trends, globally and locally, which affect both retailers and brand manufacturers in the consumer goods space. Proper category management and its impact on retailers and brand’s success are driven by the industry’s ability to understand and capitalise on these macro trends.

It is vital that strategic category planning must be part of the manufacturers overall strategy – an integrated business strategy is essential. In addition, retailers and manufacturers must collaborate to propose meaningful growth opportunities and focus on a category driven platform not a transactional one based purely on price.

Yet with the proliferation of trends and increased competition across all categories, it is not easy knowing which trends will provide true category growth for both parties.

Some macro trends that currently affect categories globally are health, sustainability, and the ageing population. The concern for healthier products mainly centres on the ‘organic movement’, which is ultimately a desire for consumers for healthier more natural products; this also includes increasingly vegetarian consumers. The second trend is sustainability and the concern around packaging, safer formulations and protecting the environment. The third is, ageing population dynamics mainly in Europe; with the population getting older from a macro trend point of view it massively affects different categories and what outlets offer.

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Edcon
Edcon (Pty) Ltd is the leading clothing, footwear, and textiles (CFT) retailing group in South Africa trading through a range of retail formats. Read more
LATEST REPORTS

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NEW RELEASES & PRODUCTS
Eco- friendly Prowell Coat Care with beneficial bacteria for pets

Prowell Coat Care contains beneficial bacteria to control odours and clean animals without the potentially harmful side effects caused by chemical based soaps and shampoos.
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NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


Clothing retailers’ sales pick up

South African retailers face a tough environment this year due to challenging domestic macroeconomics, but those with exposure to developed markets and higher earning customers are likely to fare better.
Bleak outlook for SA in 2016 and 2017: report

A new economic report by FocusEconomics paints a bleak picture for the South African economy in 2016 and 2017.


MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


Bowie rocked the world of business

David Bowie was that rare kind of rock star; you did not have to like his music to admire him.
Fire destroys over 20 000 hectares of food crop farms - Ghana

More than 20 000 hectares of cash and food crop farms in the Asante-Akim Central Municipality have been completely ravaged by wildfire, raising fears of imminent famine in the area.



RECRUITERS & NEW APPOINTMENTS
Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.
Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.
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MULTIMEDIA
FCB Joburg creates Huletts first TVC in a decade

Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.
Marina Sea Salt - New Lighthouse Salt re-usable packaging ideas - See the light

Marina Braai Salt is proudly manufactured by Marina Sea Salt in ‎Port Elizabeth, the home of South Africa 's ‎biggest ‎Braai Salt.

MARKETING & BRAND ACTIVATION
Albany shares “back to school” health tips

Children of today are the leaders of tomorrow, so it is vital that parents help them grow healthy, big, and strong.
Clicks Group partners with Sorbet Holdings to form Sorbet Brands

Clicks Group and Sorbet Holdings are pleased to announce the formation of a new company, Sorbet Brands Pty Ltd, which will hold all the trademarks related to the Sorbet Brand in Southern Africa.
Why the Biggest Online Retailers are Opening Bricks & Mortar Stores –An Infographic

Online companies like Google and Apple have started opening bricks and mortar stores around the world. They eventually saw it as an important part of connecting with their customers.
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LOGISITCS, PACKAGING & SUPPLY CHAINS
Blog – Enhance your packaging with Pyrotec PackMedia’s range of Do-It® Hang Tabs

Packaging has evolved from a purely functional means intended to convey vital information and protect the product to playing a key role player in a consumer’s buying decision as well as a manufacturer and retailer’s chance of selling a product.
Herbex runs successful competition with Pyrotec PackMedia and Fix-a-Form®

Herbex, a prominent health products manufacturer, recently ran a promotion offering customers a chance to win R75 000 cash as well as other instant prizes.
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RECIPES
A bittersweet Valentine’s with Black Bottle

It is said that opposites attract, and Black Bottle Scotch whisky couldn’t agree more.
Drostdy-Hof's Natural Sweet Red just right for Sarah Graham’s venison burgers

You'll know her from M-NET’s Sarah Graham’s Food Safari, a must-watch for taste- and travel-loving South Africans, every Sunday at 18:30.

CORPORATE SOCIAL INVESTMENT
Educational content aimed at improving education in SA

“It’s about that time of the year for schools across South Africa. Pick n Pay School Club will be initiating the 2016 educational content distribution from Monday, 18 January to over 3 000 schools nationally,” said Nadine Visser, Pick n Pay School Club Platform Manager.
The Shoprite Group assisting with transportation of water collected by SA citizens

In addition to the 119 920 litres of fresh drinking water donated to various communities affected by South Africa’s crippling drought, the Shoprite Group is also assisting with the transportation of more than 60 000 litres of water collected by ordinary South Africans.

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UPCOMING EVENTS
SAPPMA’s seventh annual golf day at Blue Valley Golf Club
4 March 2016
Blue Valley Country and Golf Estate, Midrand, South Africa
South African Cheese Festival in the spotlight
30 April – 2 May 2016
Sandringham, Stellenbosch, South Africa
First ever South African Bike Festival to be held
27 – 29 May 2016
Kyalami Race Track, Johannesburg, South Africa
 
 
ABOUT US
Fastmoving provides news, insight, and analysis into the retail and FMCG industries in South Africa, and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases, and offering exposure in our regular weekly and monthly newsletters.

To find out more about our services, contact Editorial contact
Tina Baney
National Sales/ Account Manager

011 003 0385
083 251 6874
Email: tina@fastmoving.co.za
Roslyn Humphreys
Editor

021 410 8100
Email: editor@fastmoving.co.za