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Shopper marketing: The path to purchase has changed

If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’. Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing.

The misconception is that shopper marketing is glorified in-store promotions. Nothing could be further from the truth. Shopper marketing is much broader than that and, to be successful, it needs to be part of an overall integrated marketing approach that considers the opportunities to drive consumption and identifies the shopper that would need to purchase a brand to enable that consumption.

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Woolworths was founded in 1931 by Max Sonnenberg. His belief that success lies in providing customers with superior quality merchandise at reasonable prices has been instrumental in establishing Woolworths as one of South Africa’s leading retail chains – a benchmark for excellence and an icon of quality.
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Enjoy better mornings with belVita breakfast biscuits

belVita, South Africa’s newest breakfast biscuits is geared to help breakfast believers achieve energy for their mornings as they start their day with this convenient, tasty breakfast solution.
Get more than expected with the new Jacobs economy packs

Jacobs Krönung is giving coffee lovers more reasons to cuddle up and keep warm this winter, with the launch of its 40g, 250g and special 250g+50g packs.
With TUC, anytime is #TUCTime

TUC, everyone’s favourite snack, has taken consumer needs seriously by lowering sodium levels in all its awesome flavours, including the NEW Sour Cream & Onion.
Boost, protect and recover with Vital to run your best marathon

Vital Health Foods shows you how to run your best marathon with great nutritional tips.

Kroko ColdSoreFix® is an effective and simple remedy to treat cold sores. Each pack contains a two-in-one treatment; a hygienic cleanser and a protective, cover liquid. These bottles are easily identifiable as one has a blue lid and one has a red lid.

Menlyn Park Shopping Centre becomes environmentally friendly

The extension of Menlyn Park Shopping Centre in Pretoria has been awarded a 4-star Green Star Retail Design rating by the Green Building Council of South Africa (GBCSA) for the substantial effort undertaken to develop their first building phase, on environmentally friendly design and construction principles.
Retail, factory rebound show SA economy may be past worst

Johannesburg - The South African economy’s contraction in the first quarter may have been the low point for the year, with consumer spending and factory production among indicators that have recovered in recent months.
Mini craze as Checkers, PnP pull out stops to lure shoppers

Cape Town - South African Retailers Checkers, Pick n Pay and Spar are upping their game even more to lure customers - big and small - to their stores.
Shoprite jumps most since 2008

Johannesburg - Shoprite Holdings rose the most in almost eight years after Africa’s biggest food retailer said growth in full-year sales accelerated, led by gains at stores outside its home market of South Africa.
Top 10 most profitable retailers, 2016

Forget revenue, store counts, online traffic, etc. — if you want to know who is succeeded in retail just look at the bottom line — it is all about turning a profit. Here is a quick look at the top 10 retailers on the list:
Direct sellers rake in over R10bn for SA economy

Johannesburg – Direct sellers have managed to increase sales by 13.1%, to R10.93bn for the 2015 financial year, despite a tough economic environment.
Why agriculture is vital for SA's economic future

Pretoria- Countries that tax agricultural sectors are normally poor. Countries which subsidise the agricultural sector are normally rich.
Mixed views on effect of import duty on bread prices

Johannesburg - There has been speculation that the price of bread is expected to rise following the imposition of a higher duty on the imported price of wheat.

Do's and don’ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.
UK retail sales fall 0.9% after Brexit referendum

London - UK retail sales had their biggest drop in six months in June, adding to signs that the vote to leave the European Union is starting to bite.
Nestle’s coffee push brews better sales

Zurich - Nestle SA, the world’s biggest food company, reported first-quarter sales that beat analysts’ estimates, as Nescafe and Nespresso were boosted by marketing to ward off increased competition in coffee.
Mobile: The new frontier for advertisers

When Kate Sayre, the global head for consumer goods strategy at Facebook, has to sell the importance of a smartphone to anyone, she sometimes asks them to unlock their device and hand it over to the person next to them.
5 ways retailers can capitalize on the Pokémon Go craze

In less than two weeks Pokémon Go has taken the world by storm. As the cultural phenomenon continues to grow in popularity opportunistic retailers are cashing in on the trend to drive traffic to stores, and hopefully increasing sales.
Mall of America joins virtual reality revolution

Mall of America is using leading-edge technology to enhance the on- and offsite customer experience.
Dollar Shave Club brings in the Dollars

Venice, California start-up Dollar Shave Club (DSC) will be snatched up by Unilever for a reputed $1 billion, in what the Los Angeles Times said is the biggest acquisition ever of a venture-backed start-up in Los Angeles (neither Dollar Shave Club nor Unilever disclosed terms of the deal).
Walmart casts wide net for American-made products to sell

For the third year in a row, Walmart hosted more than 450 entrepreneurs during the company’s “Made in the USA” Open Call event held Tuesday, June 28 at its corporate headquarters in Bentonville, Arkansas.

Appletiser launches “Crowns On” a fun new interactive game

Crowns On is an interactive game based on movie and series trivia and is sure to keep family and friends entertained for hours while trying to guess different movie titles, characters and themes.
ACDOCOSA wins International Distributor Award

ACDOCOSA is a specialist brand-custodian and distributor, representing Batiste Dry Shampoo, Pearl Drops Whitening Tooth Polishes and Nair hair removal for Church & Dwight UK LTD in Southern Africa.
Stimorol announces refreshing NEW LOOK & the addition of its first Female Ambassador

As the market leader in innovation and fun in the gum category in South Africa, the transformation to the eye-catching new packaging and logo continues to show Stimorol’s commitment to remaining the coolest gum in the country.
Donate a dress and help Cadbury P.S. make Matric Farewell dreams come true #PSGiveADress

Matric Farewells should be a night to remember and for most girls, a dress is the most important part of the event as it contributes to the makings of a perfect Cinderella story.
The Official Launch of TIOT Seychelles# KZNGOLD #TIOT7

A hoax was conceptualised as the launch of the call to enter phase of Tropika Island of Treasure, Seychelles. The announcement kicked off with a bang in Durban on the 28 & 29th June’16 where hype was created around the premise that mysterious ‘treasure’ was hidden on a beach in Umhlanga.
Bain's awarded highest honour in London

Bain’s is one of only three whiskies in the category which featured many international brands, to have been bestowed a trophy.
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ACDOCOSA appointed exclusive distributor for Alpecin & Plantur

ACDOCO LTD in the UK is the exclusive distributor servicing the likes of Tesco, ASDA and Boots and opened the door for the South African operation to pitch for the business.
Understanding Industry 4.0

Pyrotec PackMark – July 2016: Have you been wondering what Industry 4.0 is and what it means for the manufacturing industry?
Wipe and abrasion-resistant marking by laser in direct printing CO2 and fibre lasers mark paper or cardboard surfaces directly

Reliable laser marking has long been common practice in the industrial world for the identification and decoration of products. In the printing and publishing industry, on the other hand, it is still in its infancy.
Compliant self-labelling systems for the pharmaceutical industry

At Pyrotec PackMark, we understand that our pharmaceutical labelling clients are looking for peace of mind when it comes to compliance and patient safety – as well as solutions that streamline their packaging processes in a cost-effective manner.
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Clover’s chicken satay skewers with creamy peanut sauce

This recipe comes from Clover’s Favourite Braai Recipes. A percentage of the book is donated to the Clover Mama Afrika Project, Clover’s CSI project.
Indulge your comfort food craving with stout beef and mushroom stew

Sam Linsell, top South African food personality and Drizzle and Dip blogger – has been cooking up a storm with beer again, this time creating a stout beer and mushroom stew.
Pouyoukas polenta pizza

How about a gluten-free, healthier and easy to make pizza? Yes, please!
Pulses for young humans

When the United Nations declared 2016 as the International Year of the Pulses (IYP), it was very easy for many of us to jump on board and add them to our diets.

Tetra Pak, Mpact Recycling, and Food & Trees for Africa collaborate for #67Minutes

Tetra Pak, in partnership with Mpact Recycling and Food & Trees for Africa, will plant 54 trees between Johannesburg, Cape Town, and Durban to celebrate Mandela Day.
SASKO spreads the goodness in communities this Mandela Day

On Monday 18 July 2016, the SASKO team joined many South Africans in donating 67 minutes of their time to help others, and commemorate the 67 years of Mandela’s life spent fighting for equality.
MiX Telematics Enterprise BEE Trust and Clover Mama Afrika support the Mbekweni Community

MiX Telematics & Clover Mama Afrika take to the Ncedisizwe Centre in Mbekweni, Western Cape, next week to provide Mama Mirriam Toni with the much needed support in caring for vulnerable children in the area. The renovation is a result of her recent win at the Clover Mama Afrika Smarties Week* where she received the Ultimate Cleanliness and Hygiene Award - resulting in a R150,000 donation by MiX Telematics.

March – August 2016
Gabriëlskloof whips up new Breakfast Trilogy

Gabriëlskloof Estate, South Africa
28 July 2016
Christmas in July - Festive Feast Chef's Table

Oude Wellington Restaurant, Wellington, South Africa
29-30 July 2016
AgriWorks Farmers Expo – Potchefstroom

Trimpark Grounds, Potchefstroom, South Africa
4-5 August 2016
Diarise the fourth FNB Free State Wine Show for heart-warming tastings

Emoya Hotel and Conference Centre, Bloemfontein, South Africa
5 – 9 August 2016
Bright new Afro-Futuristic campaign for 100% Design South Africa 2016

Gallagher Convention Centre, Johannesburg, South Africa
14 August 2016
Bottelary Hills all fired up with trio of sizzling ‘Pop Up’ Lunches

Hartenberg Estate, Stellenbosch, South Africa
20 August 2016
Save the date: Plaisir de Merle Winemaker's Table Dinner

Plaisir de Merle, Simondium, between Paarl and Franschhoek
16 – 20 October 2016
Don’t miss SIAL Paris - The exhibition that inspires the world’s food industry

Paris Nord Villepinte - Paris, France
27 February and 1 March 2017
Over 200 Exhibitors Committed to PACK EXPO East 2017

Pennsylvania Convention Centre, USA


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FASTMOVING provides a business-to-business online service, showcasing the latest trends in the retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

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Editor : Jessi Wesson
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