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How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers. By optimising and integrating these into the overall marketing strategy, marketers can more effectively, and more directly, engage with their targeted consumers.

Used correctly, a single brand could communicate in-store via four or more different mediums, through packaging, in-store video, and on shelf displays to name a few. All of these and more can be used to communicate the same message to multiple consumers on one shopping trip.

In-store media solutions are ideal to fully compliment a comprehensive marketing strategy. Consumers are exposed to numerous above the line (ATL) messages on a daily basis which have the ability to reinforce what shoppers are seeing in-store.

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Acquired in 1991, Checkers is the major brand after Shoprite. It operates stores throughout South Africa and in Namibia. It focuses more strongly on fresh produce and offers a wider range of choice food items to a more affluent clientele.
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Say cheese! New LANCEWOOD® cheese spread puts a smile on every sandwich

LANCEWOOD®, the number one cheese brand in SA*, has launched an exciting new product set to take lunchboxes by storm. The delicious Cheddar and Sweet milk full cream cheese spreads, available in convenient tubs, are a taste-bud sensation.
Heineken launches Strongbow Apple Cider in SA

Heineken is launching Strongbow Apple Cider in South Africa this month, offering more variety and choice, including Gold Apple, Original Dry, and Red Berries.
New and improved JOHNSON’S® Baby Wipes - Better quality. Better value

While value for money remains important, 81% of moms believe that quality is more important than price. The new, improved JOHNSON’S® Baby Wipes provide moms with not only better quality but also better value.
Nestle CEREVITA has been launched in South Africa

The much anticipated Nestle Cerevita has finally been launched in South Africa, and it is available in selected stores. It is the best cereal at the moment and also the best way to start your day.

Online retail is on the rise

South Africans, and especially men, are increasingly clicking and buying, but our online shopping industry still doesn’t come close to that of the UK and the US.
Basic grocery basket up R100 since Feb – Massmart

Cape Town - The price of a basic basket of 23 grocery items has risen by 13% since February this year, Massmart Holdings said on Wednesday at the announcement of its first-half results to June 26 2016.
Limpopo’s new R1 billion Thavhani Mall to open in August 2017

The highly-anticipated R1 billion Thavhani Mall at Thavhani City in Thohoyandou will officially open on 24 August 2017, bringing world-class shopping to this bustling Limpopo town.
Mall of Africa wins Spectrum Award for Best Retail Development

The winners of the annual Retail Design and Development Awards (RDDA) were announced on Wednesday, 7 September at the 20th Annual Congress of the South African Council of Shopping Centres (SACSC) currently under way at the Sandton Convention Centre.
Pick n Pay tests self-service till

A PICTURE of a self-service check-out machine at one of retailer Pick n Pay’s stores has caused a mix of both horror and glee, much of which was expressed on social media.
AVI improves its margins in the face of rising costs

CURRENCY hedges and a focus on cost containment helped consumer brands group AVI limit the damage of rand weakness in the year to June and continue to improve its profit margins.
Household credit cycle one of the weakest in history

Johannesburg – Growth in household credit slowed down significantly, making it one of the weakest household credit cycles in history, according to a report released by Momentum Investments.
SA bulk exports fall 4.9% in August to 12.6-million tons

SA’S BULK export volumes fell 4.9% year on year (y/y) in August to 12.6-million tons after dropping 15.4% in July to 11.6-million tons and rising 6.2% in April to the second-highest monthly total of 16.2-million tons, data from the Transnet National Ports Authority showed on Monday. The record monthly tonnage of 16.4-million tons was achieved in January 2015. The July drop was due in part to the closure of the coal line between Mpumalanga and Richards Bay for annual maintenance from July 11 to July 24.
Sugar tax is actually a stealth tax, claims IRR

Johannesburg – There is no substantial evidence to indicate National Treasury’s proposed 20% tax on sugar- sweetened beverages (SSBs) may curb obesity, according to the South African Institute of Race Relations (IRR).

Broll researches correlation between food services, entertainment in shopping centres

At the South African Council of Shopping Centres Annual Congress, taking place 7-9 September 2016 in Sandton, Broll Property Group will release a report on the correlation between services and entertainment in shopping centres.
Unilever buys eco-conscious US brand Seventh Generation

THE HAGUE - Dutch food and cosmetics giant Unilever said on Monday it was acquiring eco-conscious US cleaning products group Seventh Generation, expanding its range of environmentally friendly brands.
How ‘shoppertainment’ elevates the in-store experience to drive traffic and sales

Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales.
Scan Retail innovates display with its LED Fabric Lightbox

The LED Fabric Lightbox is a product that can be used in multiple ways in retail spaces. It has been installed for many of Scan Retail's clients to create powerful in-store branding.
PayU launches one-click checkout to boost online sales

PayU has launched a real time recurring (RTR) offering, called PayU Xpress that provides South Africa's e-commerce stores with a platform for their shift to a one-click checkout, offering increased customer engagement and the potential for increased sales through improved customer conversions.
Burberry crowned leader in sustainability

Burberry has been named the industry leader in sustainability by the 2016 Dow Jones Sustainability Index (DJSI). The luxury fashion retailer has been named the leading company in “consumer durables and apparel sector” and is the second consecutive year to be included in the index.
Tesco pushes its "Scan as you Shop" service

Tesco has pushed its new Scan as you Shop service to a further 20 stores nationwide. In a bid to reduce time spent at the checkouts, amid the increasing emphasis on the “go economy” from the big four, Tesco has rolled out its mobile scanner scheme to 20 more of its stores.
Amazon expands delivery service to take on Deliveroo, UberEATS

First it was the supermarkets, now it’s the restaurants – Amazon has just expanded its delivery services with the launch of Amazon Restaurant, allowing customers to have meals delivered within one hour.

Albany Bread voted as a Sunday Times Top Brand

Albany Bread was recently awarded Sunday Times Top Brands status by taking the number two position in the Essential Food category. The awards recognise the brands that have earned top consumer sentiment in South Africa over the past 12 months.
Clover wins Gender Mainstreaming Award for the empowerment of women in the community

2 September 2016 - Clover Mama Afrika, Clover’s flagship CSI project, won the Empowerment of Women in the Community Award in the JSE listed category, at the Gender Mainstreaming Awards in Midrand last night.
ACDOCO enters root touch up category

Specialist Consumer Packaged Goods brand-custodian distributor, ACDOCO South Africa (“ACDOCOSA”), has announced that it has secured the exclusive distribution rights for Kampalook Ltd’s patented root concealer brand, Color Recover in Southern Africa.
PLASTICS|SA launches new television commercial

Johannesburg, 12 September 2016. Plastics SA is proud to launch its second television commercial in as part of “Clean-Up and Recycle SA Week”, which will be running from the 12th until the 17th of September 2016.
Nederburg wines score 90 points or more at 2016 International Wine & Spirit Competition, and in new Tim Atkin Report

Nederburg again demonstrated its strength with Cabernet Sauvignon and dessert wines at this year's International Wine & Spirit Competition (IWSC) in London, winning a gold outstanding and four gold medals.
Appletiser launches limited edition collectable cans

2016 is a special year for one of South Africa’s most iconic and loved brands as it marks Appletiser’s Golden Anniversary. In celebration of this very special milestone, Appletiser has launched a range of special limited-edition collectable cans.
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Optimising the supply chain for sustainable business growth

When looking ahead at the various business challenges facing South African companies, particularly with regards to sustainability, it is useful to look back and briefly chart the most significant changes and trends. In the late eighties and early nineties, we witnessed the emergence of the 'one world' economy - which coincided with the arrival of the internet and rapid digital transformation. The resulting changes triggered quantum leaps in global trade and duly affected national and regional economics, politics and business practices.
Small labels can function as big labels

In the majority of industries, product packaging is a multifunctional device that needs to not only contain and protect a product but also inform the target market about product characteristics. In many cases, packaging also adds value as a promotional platform by communicating key product benefits, influencing purchase decisions in the shopping environment, and inevitably driving sales.
Oceanwide Logistics opens in South Africa - expanding company's growing global network

OL International Holdings LLC (OL International) today announced the launch of Oceanwide Logistics SA (Pty) Ltd (OL South Africa) with the opening of its newest office in Umhlanga, Durban. OL South Africa joins the company's growing global NVOCC network of 19 offices and more than 120 agents worldwide, many of which are part of the Oceanwide Logistics Global Network. This integrated network allows OL International to deliver powerful and seamless service to and from South Africa and ports around the world.
World-Class Packaging Line Traceability Solutions from Pyrotec Packmark

As the globalisation of commerce picks up speed and supply chains become more complex, many industries are searching for ways to make their packaging lines more efficient – and more flexible.
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Hello Spring! Asian inspired shredded chicken salad

Serve as a light meal or as a filling for a sandwich, wrap or in a toasted pita.
Rooibos Tea Yogurt Cake

This cake is moist, packed with flavour and needs no icing, which is a good thing.
Mussel and Bean Salad- Year of Pulses

Beans have certainly played a big part in the International Year of Pulses this year. A pulse is a plant-based protein that is basically a powerhouse of nutrients. Pulses are very high in protein and fibre and are low in fat.
Vodka-Thyme Lemonade - Spring Cocktail

This subtle variation on a Vodka Collins--lemon juice, sugar, vodka and soda--pairs well with the clean, light flavors in star chef Jean-Georges Vongerichten's Asian-inflected cooking.

From "optional" to "community habit": changing recycling behaviour among our future generation

As South Africa starts to discover the potential of our local recycling industry, stakeholders and key contributors are exploring how best to unlock the full value chain. With many elements of the recycling lifecycle still not formalised or regulated, private and public sector players are looking for ways to enable this, especially when it comes to sourcing recyclable materials directly from communities.
SnapnSave gives away over R1million in cash to shoppers

SnapnSave, South Africa’s #1 cash back shopping app, has broken into new territory by giving its users over R1million in cash since its launch just over 1 year ago. SnapnSave, a proudly homegrown South African app, gives shoppers cash back on everyday shopping items, simply for snapping their till slip.
Facebook builds a bridge to the global mobile economy for South African businesses

Facebook is supporting South African businesses that want to grow internationally by providing them with powerful new tools and resources that enable them to connect with people in new countries. These new solutions help small businesses become large and local businesses become global.

16 – 20 October 2016
Don’t miss SIAL Paris - The exhibition that inspires the world’s food industry

Paris Nord Villepinte - Paris, France
26th October 2016
Stellenbosch at Summer Place 2016

Hyde Park, Johannesburg
26-28th October 2016
RMB WineX 2016 - Take in the art of wine

The Pavilion, Sandton Convention Centre, Maude Street, Johannesburg
2nd, 30th November 2016
One & Only Cape Town November 2016 Wine and Dine Events

One&Only, Cape Town
27 February and 1 March 2017
Over 200 Exhibitors Committed to PACK EXPO East 2017

Pennsylvania Convention Centre, USA

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

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FASTMOVING provides a business-to-business online service, showcasing the latest trends in the retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

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Editor : Jessi Wesson
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