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Three ways to cultivate post-holiday customer loyalty

How do retailers turn seasonal gift buyers into year-round customers? The fact is, it’s a struggle. Some customers may not want to hear from you for another 365 days, while others may need more personalized suggestions before they’ll make another purchase. Either way, at the very least, you want them to come back next year. But too often, retailers don’t devise a plan and simply lump these customers back into the regular stream of batch-and-blast messaging.

True story. My colleague used to buy a gift basket every year from the same company. She came to rely on their perfectly timed email with details of the previous year’s purchase and the option to reorder. It was so simple that she never bothered to shop around for a better deal. But last year, she didn’t receive that email. Instead, the company blasted her inbox with generic promotional emails. Figuring one of the promotions would help her get to the price point she’d enjoyed in the past, she started shopping. But she soon gave up. The promotions were all designed to promote a higher spend, so she ended up buying her gift basket from a competitor.

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LATEST REPORTS

       

CHECKERS
Acquired in 1991, Checkers is the major brand after Shoprite. It operates stores throughout South Africa and in Namibia. It focuses more strongly on fresh produce and offers a wider range of choice food items to a more affluent clientele.
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NEW RELEASES & PRODUCTS
It’s the little things like McCain’s new Ruby Roast that means everything this festive season

The festive season is a special time of the year. There is joy and happiness in the air, and it is a time for family and friends to come together to celebrate, reconnect and spend time with one another.
Simba introduces new Kettle Popped Popcorn

Leading South African snack company, Simba, continues to keep innovation at the core of its business with the introduction of Kettle Popped Popcorn, adding even tastier snacking options to the current product range.
Rhodes adds Beetroot and Gherkins to its stable

Rhodes, the brand known for quality, convenience, and innovation, has added two new and exciting ranges to its stable; Gherkins and Beetroot. Both ranges are packaged in glass and are available in two sizes - 385g and 780g.
Royco® launches new Pasta Bases with more First-to-Market innovation

Royco®, one of South Africa’s most trusted food brands, has extended its offering in the wet cooking aids category with the launch of a new, innovative range of Pasta Base recipes.
NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


Malls set to enjoy fair trade this festive season

This December’s retail trade could even be an improvement on last year, according to Paul Gerard of shopping centre developer and retail leasing specialists Flanagan & Gerard Property Development & Investment.
Retailers make inroads into the African market

While African economies have suffered some setbacks as a result of a weakened global economy, the continent is still attractive in the long term.
High-spirited Spar has a big year

Spar Group has reported a 12% surge in full-year operating profit, largely defying the malaise in the local retail sector and the Brexit-inspired dip in Europe’s consumer confidence.
Shoprite expands into West Africa as urbanisation gathers pace

Shoprite's expansion in West Africa has provided a growth pad for Zambian meat processing company Zambeef, which is running in-store butcheries in partnership with the SA grocer in the region.
TFG to use Uber-like delivery model

The retailer takes on game-changers with its ‘deliver 2 me’ service for online fashion purchases. The service, which is in pilot phase in Cape Town, will make TFG the first retailer locally to apply the technology in this way. Deliver 2 me uses a geolocation tracking system like that seen in the Uber application, allowing customers to pinpoint their exact location for delivery.
SA to import GM maize for first time from US

The government has approved imports of genetically modified maize from the US for the first time as the country seeks to bring in the grain after its worst drought since records began 104 years ago.
Consumers must pay the price they see – Commission

The National Consumer Commission announced on Wednesday that it is embarking on a campaign to raise awareness about consumers’ rights when it comes to the display of prices.
Potential health benefit of taxing sugared drinks is overstated, economist says

Reducing the energy content of sugar-sweetened drinks would be a more effective way to combat obesity than implementing a sugar tax, according to research commissioned by beverage industry association BevSA.
MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


3 ways to drive brand value for your millennial shopper

There are several ways to drive brand value for your millennial shopper. This video highlights three key ingredients that will make your brand stand out among your millennial shoppers.
Amazon unveils totally checkout-free grocery market

The king of the retail jungle roars again. Amazon has unveiled a grocery store with no lines, no registers, no cashiers and no self-checkouts. Amazon Go, a 1,800-square-foot retail space located in the company’s hometown of Seattle, lets shoppers grab the items they want and leave; the order then gets charged to the customer's Amazon account.
Why retailers should sell on Instagram

Selling products on social media is not anything new, Facebook has allowed it, Twitter made it possible for a while before they didn’t and Pinterest allows its followers to shop. Now, one more social media network could very well be joining the product selling game.
S.O.S: The mobile app as a lifeline for brick-and-mortar retailers

Consumers gravitate towards convenience for the things that they have to do anyway. They want to get to their intended action with the least amount of unnecessary effort. They’ll even change their behaviour to do so.
Building better brand experiences in the touchpoint revolution

It's increasingly said that today's brands are the sum of consumer experiences and marketers are in the business of selling customer journeys rather than simply stand-alone products.
Walmart’s new sustainability roadmap includes focus on renewable energy

Walmart is setting some lofty goals for itself on such critical issues as sustainability and job creation.
Whole Foods invests more than $700 million in stores and tech initiatives

Whole Foods Market remains committed to IT investment and innovation despite slumping sales. Like most grocers, the retailer is struggling with increased competition and a highly promotional market which has led to lower year-over-year sales.
Starbucks CEO Howard Schultz stepping down; will hand reins to company COO

Howard Schultz is leaving his post as CEO of the company he built into a global coffee empire, but he’s not retiring.

MULTIMEDIA
Trolley Bags

Trolley Bags are so simple. And that’s what makes them brilliant! Plastic bags, and even the green recycled bags, are a thing of the past. Make shopping easier and quicker with Trolley Bags. This new way of packing groceries at the counter is pure simplicity. It’s quicker to get in and out of the shops and almost (we did say almost) makes grocery shopping fun! A complete system of 4 different sized reusable bags attached together with Velcro, that are used to pack the grocery shopping right at checkout as your goods are scanned.
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MARKETING & BRAND ACTIVATION
McCain’s Springs Plant receives the highest Quality Award

McCain South Africa’s Springs Plant has recently been awarded the Quality Award for 2016 in the Outstanding Performance Awards globally. This award is presented to the organisation that shows outstanding improvement in KEQ (Key Elements of Quality) compliance, reduction in consumer complaints due to foreign objects as well as having no adverse quality incidents in 2016
Wrapped up and ready for the festive season – Coca-Cola introduces the bottle with a bow

“This Christmas, we want to bring a generous bout of extra special holiday cheer to South African homes in the best way we know how: The Coca-Cola way,” says Southern and East Africa Marketing Director, Sharon Keith.
Shoprite & Checkers giving away 150 vehicles in SA’s biggest EVER ‘win a car’ competition

Shoprite and Checkers will be giving away 150 brand new VW up! cars over a period of 4 weeks this festive season. It is the biggest car giveaway to ever take place in South Africa, with a minimum of 5 customers per day each winning a car between Monday 28 November and Saturday 24 December.
Nederburg to ignite curiosity with festive season in-store packs

Nederburg is bringing its history magnificently to life in-store this festive season. Look out for exclusive packs from the Paarl winery’s premium The Wine master’s collection, named to honour the long-established tradition of Nederburg’s winemaking excellence.
Menlyn Park Shopping Centre celebrates official opening

Menlyn Park Shopping Centre in Pretoria celebrated the fruits of two years of hard work on Friday night, hosting a magnificent party to relaunch the popular mall, now the biggest in Africa following a R2-billion makeover.
Pick n Pay & Ladysmith Black Mambazo produced 4 fun Christmas ads!

What would Christmas be without all the Pa-Rum-Pum-Pum-Pum?
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LOGISITCS, PACKAGING & SUPPLY CHAINS
Is your supply chain agile enough to handle the volume spike this festive season?

It is imperative that retailers, both traditional and online, are properly geared for the expected upsurge in sales that is synonymous with the 'silly season' in order to realise revenue targets, as well as offer a shopping experience that attracts a loyal following.
Pyrotec PackMedia: A brand you can trust

Pyrotec PackMedia November 2016: Celebrating its 50th anniversary this year, Pyrotec has many success stories under its belt – one of which is the Pyrotec PackMedia brand that boasts a 34-year partnership with Fix-a-Form® International, a UK-based company with a history dating back to the 1970s with the invention of Fix-a-Form® booklet labels by Denny Bros.
Cosmetics industry: complying with the new labelling laws

Manufacturers‚ packers‚ distributors and other key players in the South African cosmetics industry may soon have to comply with new cosmetics labelling laws.
Tetra Pak launches enhanced 'standardisation unit'

Tetra Pak has launched an enhanced version of its 'standardization unit', which increases the precision of the standardisation process in the dairy industry.
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RECIPES
Holiday biscuits and treats with Imbo lentils- Butterscotch lentil biscuits

Bake these butterscotch lentil biscuits for the holidays
Summer Peach Salad with Green Beans

This fruity salad is one of our summer favourites. It's a quick & easy way to eat well and to beat the heat
Windhoek Draught Festive Season Chicken

Windhoek Draught Chicken Breast with Ricotta Cheese, Sage & Cranberries
Cucumber Spritz

Long hot summer nights were meant for evenings spent in a garden with friends sipping cocktails - this one is refreshing enough to beat any heatwave.

CORPORATE SOCIAL INVESTMENT
Shoprite Cloverdene creates 230 new jobs in local community

Shoprite has created a staggering 230 new jobs in the local community with the opening of its Cloverdene store on Friday, 25 November 2016.
TFG makes it easy for customers to donate online

TFG (The Foschini Group) launched a donation option for customers to contribute towards educational CSI projects on any of its online stores: @home, Duesouth, Duesouth Escapes, Fabiani, Foschini for Beauty, hi, Markham, Relay, sportscene, and Totalsports.
Polyflor partners with Carte Blanche to make a difference at Sebokeng Hospital

Johannesburg, 2 December 2016. Polyflor SA was once again in the privileged position to assist Carte Blanche with their “Making a Difference” campaign by donating a 780 m2 vinyl floor for use in the creation of an Infant High Care Ward at the Sebokeng Hospital.
Pick n Pay launches the song that keeps on giving as part of its Christmas campaign

Leading South African supermarket retailer Pick n Pay, together with double Grammy award winners, Ladysmith Black Mambazo, have recently released a unique and proudly South African twist to the popular Christmas song, Little Drummer Boy made famous by Boney M.

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UPCOMING EVENTS
12-15 February 2017
The Retail Chain Conference

Gaylord Palms Resort and Convention Center, Orlando Florida
27 February and 1 March 2017
Over 200 Exhibitors Committed to PACK EXPO East 2017

Pennsylvania Convention Centre, USA
RECRUITERS & NEW APPOINTMENTS

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

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ABOUT US
FASTMOVING is a Silo company that provides a business-to-business online service, showcasing the latest trends in retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, and Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

Our media offering
Company press offices - Weekly FMCG newsletter - Monthly liquor newsletter - Press Releases - Banner advertising - Social media integration


Editorial and Advertising
Editor
: Jessi Wesson
Tel: +27 (0)21 410 8129
Email: editor@fastmoving.co.za
    

Silo is South Africa's leading source of rich brand content and retail promotional intelligence. Silo provides a digital asset management solution to brands, retailers and brand content users.