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Strategic omnichannel makeover for winning over Millennials

Millennials are the nation’s largest living generation — 75.4 million vs. 74.9 million baby-boomers per the 2016 census — and a purchasing powerhouse poised to explode. Because technology is at the epicentre of everything millennials do — how they communicate, socialise and shop — this first generation of digital natives has outstripped most retailers’ ability to engage with them. Modern retailing is at a critical crossroads, having to reconcile this unprecedented demographic shift with an across-the-board change in how technology is used within the shopping experience.

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LATEST REPORTS

       

CHARLES & KEITH
Charles & Keith offers international footwear, handbags and accessories and is renowned for its unique fashion-forward collection for the urban trend-setter. Read more

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NEW RELEASES & PRODUCTS
Vital introduces new healthy, on the go snack range

In line with global demand and the brand’s positioning, Vital has developed fantastic tasty snacking options. The Vital bars and bites contain 12 vitamins at 100% Nutrient Reference Values (NRV), which is your daily recommended nutritional intake. The delicious bars and bites come in three tempting flavours: cashew and coconut; almond and cocoa; and seed, almond and cinnamon. Ideal for those who suffer from sensitivities to preservatives and gluten, they’re also perfect to pack in school lunchboxes or as an after-workout treat.
Go Amplified Caffeinated Water - Zero sugar, all the energy

Forget sweetened energy drinks, there has been a huge disruption in the market with a new player being introduced; Go Amplified Caffeinated Water! This caffeinated beverage was specifically designed for consumers seeking an energy-boosting product, that would provide a much-needed kick; without the inevitable crash. However, our target audience continues to demand beverages that offer purity, functionality and foster zero or minimal side effects.
New Score Sparkling Apple – a sweet burst of the forbidden fruit

Consumers will love them apples in the new Score Sparkling Apple Energy Drink with its tempting sweetness and epic power kick, just launched by Chill Beverages International (Pty) Ltd.
NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


Retailers shift away from Africa expansion

Africa is falling off the immediate radar of local retailers after the region posted its slowest growth rate in two decades in 2016, and with the outlook for 2017 looking as unpromising, most companies are changing their focus from expansion to improving customer experience.
Agricultural products remain Western Cape’s dominant export

Agricultural products remain the Western Cape’s dominant export commodity despite the challenges facing the sector, including the prevailing drought in the region.
H&M pledges to use 100% recycled materials by 2030

The H&M Group has made a landmark pledge to use 100 percent recycled or sustainably sourced materials in its products by 2030. The commitment was announced as the retail giant published its 2016 Sustainability Report.
Pick n Pay cuts Smart Shopper rewards

Pick n Pay has overhauled its Smart Shopper loyalty programme, halving the value of the cash rewards but saying it is making the rewards more personal and easier to access.
Kidswear continues to boom

One clothing trend which seems to be following a steep upward growth curve is the kidswear category. Technavio, an international market research company, forecasts the sector’s growth to be more than 6% by 2020. This percentage far surpasses the anticipated growth in the women and men’s wear sectors for the same period.
Foreign investors perk up on prospects for SA

Foreign investors are a lot more upbeat about SA’s politics and equity market than they were a year ago, and this was reflected in record attendance at the 18th annual Merrill Lynch investor conference.
SA records R5.22bn trade surplus for February

SA recorded a R5.22bn trade surplus in February after a revised deficit of R11.22bn in January, the South African Revenue Service (SARS) said. This beat a Bloomberg consensus for a R1bn surplus.
Buying local key to industrialising SA economy

Trade and Industry Minister Rob Davies says buying local has never been more important as the country pushes to industrialise its economy.
MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


How Generation Z is transforming the shopping experience

The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them.
31% of U.S. shoppers will order groceries online in 2017

As many as 31% of U.S. shoppers are likely to order groceries online in 2017, up 63% from the 19% that did so in 2016, according to a report from Unata. In addition to adding new customers, online grocers are retaining many existing ones: 80% of those who shopped online for groceries in 2016 say they would do so again in 2017.
Consumers increasingly craving tangible touch over touchscreens

We’ve all heard talk about the pending death of brick-and-mortar in the digital age. We’re certainly seeing declines in an overpopulated retail marketplace as consumers grow more comfortable shopping online.
3 Steps to attract customers prepared to spend the most

Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers have to consider the behaviour of their consumers to drive their marketing strategies. The most successful marketers are able to identify far more nuanced customer attributes or trends to inform their external marketing strategies.
Five reasons why retailers should adopt digital receipts

Digital receipts have been with us since 2005, but despite the advantages and strong customer demand, many retailers have struggled to find a ‘right fit’ solution. Consequently, they are missing out on a valuable marketing opportunity to engage customers and drive sales forward.
Why Singapore's online grocery is forecast to triple by 2020

Singapore’s online grocery market has grown rapidly over the past few years and IGD expects sales to more than triple by 2020. Although only a small part of the overall market today, with 1.2% of sales online, we estimate that by 2020 around 3.9% of Singapore’s grocery sales will be online, equating to approximately S$0.5 billion a year.
eBay to launch fast, free delivery for millions of items

eBay recently announced a new delivery program poised to launch in the Summer, in which it will guarantee delivery in three days or faster for 20 million eligible items. Millions of those will ship for free.
FMCG growth soft in China but online trade outperforms

The growth in FMCG sales remained soft over the Chinese New Year (CNY) period, according to the latest figures from Kantar Worldpanel. The figures show that consumer spending on FMCG in China during the 12 weeks ending 24 February 2017 grew by only 1.4% in comparison to the same period last year.

MARKETING & BRAND ACTIVATION
McCain SA encourages children to say thank you to mom

Moms are incredibly special creatures; they always know exactly what you need even if you don’t say it. They have superpowers to help find that lost homework book, their hugs can turn a bad day into a good one and their food always seems to taste delicious no matter what they cook. It is these little things that children often take for granted that often mean the most.
Cadbury Glow encourages consumers to #GiveTheGlow this Mother’s Day

Mother’s Day is dedicated to thanking and showing gratitude to the strong women who play such a significant role in shaping the lives of their children. This Mother’s Day, Cadbury Glow will be encouraging fans to share their appreciation for these special ladies and to #GiveTheGlow for a chance to win spectacular prizes!
Nederburg TV commercial a worldwide top 5, according to AdForum

Global creative industry network, AdForum, recently featured Nederburg’s global television commercial as one of its top 5 alcohol TV advertisements globally (http://www.adforum.com/top5/alcohol/37). The selection panel included AdForum’s creative teams in the USA and France.
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LOGISITCS, PACKAGING & SUPPLY CHAINS
ID Logistics’ growth surpasses expectation

When it first established its network in South Africa five years ago, ID Logistics South Africa - part of the global French contract logistics company - could not foresee how quickly it would gain traction in the country. After establishing and managing a network for Danone throughout the country, ID Logistics SA expanded its offering to the perishables and selective ambient environments in the last 2 years.
Security features for packaging

Counterfeiting, product diversion or black marketing are all illicit organised crime activities that are seriously affecting the world economy. Globalisation has provided many organised crime organisations opportunities and access to many markets and countries. All manufactured products that are of value are at risk of being copied and sold – mostly at a lesser quality, more of a profit and the copied products are often indistinguishable from the authentic product.
Selecting the right hang tab for your product

Pyrotec PackMedia is the proud sole SA distributor of Do-It® Hang Tabs. Do-It® Hang Tabs are plastic, self-adhesive merchandise display hangers that can turn almost any packaging into a peg-ready product.
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RECIPES
Quinoa-crusted Mexican Chicken

Serve with a creamy, ripe avo and decadent blob of sour cream for a meal you won't soon forget.
Peach & Amarula Ice Cream Cake

Prepare this easy ice cream cake, with its South African flair in minutes. A great make-ahead dessert for casual entertaining.

CORPORATE SOCIAL INVESTMENT
Shoprite & Checkers treat thousands of children to special Easter egg hunts

Thousands of previously disadvantaged children will be treated to special Easter egg hunts as Shoprite and Checkers enable over 75 homes and old age facilities to host events this April.
Opening of Checkers Musina Mall creates 180 new jobs

Checkers Musina Mall, which has created more than 180 jobs in the local community, officially opened its doors for trading on Thursday, 30 March 2017.

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UPCOMING EVENTS
22-24 April 2017
Food Africa 2017
Cairo, Egypt

24 April 2017
The Retail eCommerce Directors Forum
Sutton Coldfield, England
28-30 April 2017
South African Cheese Festival
Sandringham, Stellenbosch

3 May 2017
Next Great Consumer Brands 2017 Conference
Nasdaq, Times Square
8-9 May 2017
Retail Design Expo
Olympia, London
10-11 May 2017
Marketing Strategies for Low-Income Consumers Conference
Hyatt Regency Hotel, Johannesburg
11 May 2017
Sunday Times Generation Next Conference & Awards
Sandton Convention Centre, Johannesburg
 
RECRUITERS & NEW APPOINTMENTS

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

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ABOUT US
FASTMOVING is a Silo company that provides a business-to-business online service, showcasing the latest trends in retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, and Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

Our media offering
Company press offices - Weekly FMCG newsletter - Monthly liquor newsletter - Press Releases - Banner advertising - Social media integration


Editorial and Advertising
Editor
: Jessi Wesson
Tel: +27 (0)21 410 8129
Email: editor@fastmoving.co.za
    

Silo is South Africa's leading source of rich brand content and retail promotional intelligence. Silo provides a digital asset management solution to brands, retailers and brand content users.