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The power of experiential to influence purchase decisions

Traditional advertising bombards consumers with interruptive messaging and it’s the brand that shouts loudest that wins. But this potentially outmoded approach to communication with consumers doesn’t build connection or loyalty.

It is experiences – unforgettable experiences that do that. Why? Because consumers buy experiences not products and because life is really an amalgamation of experiences, and experiences are real, that’s what people share and talk about. Real blow your hair back experiences, crafted using the methodology of experiential marketing and activations campaigns. This is what influences loyalty and purchase decisions.

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The Shoprite chain is the original business of the Group and its main brand. It is by far the biggest business unit. It is also the brand used predominantly outside the borders of South Africa spearheading the Group’s growth into new markets. Read more

Oreo launches new OREO covered in Cadbury Dairy Milk #OreoEnrobed

What happens when everyone’s favourite biscuit and chocolate come together? They form a melt-in-your-mouth, delicious treat you won’t be able to get enough of! Oreo Biscuits is happy to announce the launch of OREO covered in Cadbury Dairy Milk.
New on the shelves – Jam-packed innovation from All Gold

Through the years and the cherished occasions, one great brand has stood the taste of time … South Africa’s flavour-filled favourite, ALL GOLD Jam! Crammed with the goodness of real fruit, ALL GOLD Jam always delights, and brand loyalty sees young and old coming back to savour that authentic, proudly South African jam.

Supermarket chains fight for share of the market

Competition among food retailers is hotting up, with the big operators trying to grab market share from one another. Shoprite has few Checkers stores in affluent areas - where higher margins could be earned - but plans to open 23 Checkers outlets in wealthy areas by June next year.
Manufacturing Circle upbeat despite output decline

The Manufacturing Circle, which is considered the voice of the sector, says business has remained resilient even as SA grapples with downgrades to its credit ratings.
H&M to open six more stores in SA

Swedish retailer H&M plans to open another six stores in SA before the end of 2017 as it extends its reach in the country.
Few cheers from the market for Clover’s new structure

Clover announced in December it intended to create separate company, Dairy Farmers of SA (DFSA), to address unhappiness among milk producers over how prices were set.
Woolworths and other SA retailers under increasing pressure

Dreary results are expected from two of South Africa’s major listed clothing stores, Woolworths and Truworths, in the coming weeks, due to poor local conditions. In addition, local retailers are facing greater competition from overseas retailers, as they expand into South African territory.
Banana farmers go nuts in SA over macadamia boom

Booming demand for macadamias is transforming farmland in eastern South Africa, as landowners switch focus from bananas and sugarcane to the creamy nuts used in sweet treats from ice cream to cookies.
Food, beverages and tobacco largest contributor to May’s PPI increase

The annual percentage change in the production price index (PPI) for final manufactured goods was 4.8% in May 2017, compared with 4.6% in April 2017. From March 2017 to April 2017, the PPI for final manufactured goods increased 0.5%.
Drought takes its toll on apple and pear exports

The drought has slashed apple exports by 9%‚ says fruit industry body Hortgro. Pear exports are down 6% on 2016.

How fashion brands are trying to connect with Gen Z

Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut for fashion and beauty marketers to crack.
Retail in airports to grow to $49 billion by 2021

In 2016, spending in airports, including duty-free shops, totalled $38 billion. An increased number of travellers as well as increased security over recent years are a "captive audience" who have "time to kill and, especially when on holiday, is in the mood to spend."
Six steps to building a proactive customer service strategy

Leading-edge companies around the world are now practicing proactive customer service, where customer needs are anticipated and met, rather than simply reacting to requests for service.
How to transition from reactive to proactive customer service

Getting to a place where the majority of your customers never have to contact you for support queries is the Holy Grail of customer service and something achieved by very few customer-facing brands.
How to make emotional connections with service

Today customers use self-service for straightforward interactions, leaving complex issues like account closure or claims disputes for a phone conversation.
Nike reaches $2 billion in online sales

The footwear giant says its annual web sales grew 30% over last year, and executives offer updates on its pilot program on the marketplace.
Amazon crowned #1 for UK digital innovation for second year

The online giant took three of the top spots Digital Retail Innovations Report 2017, which recognises the top 50 retail technology initiatives of the last year.
Strong convenience sales fuel US retailer optimism

Convenience store sales in the US have grown during the first half of 2017, according to the latest quarterly survey by the National Association of Convenience Stores (NACS). NACS has reported that retailers are ‘even more optimistic about sales for the second half of the year’.

Checkers ramps up the fun with Little Shop 2 app

Checkers has ramped up the fun with the second instalment of its wildly popular collection of Little Shop mini products thanks to a specially developed augmented reality app which enables users to unlock funny filters for each of the 30 participating brands.
TFG savours success of online retailer collaborations

The Foschini Group (TFG) eCommerce says collaborating with agile online retail partners like Travelstart, SA Florist and Cybercellar is pivotal to future success, by inspiring customers, driving social engagement and generating revenue.
McCain Ad voted top five in South Africa’s Best Liked Ads

McCain South Africa is excited to announce that their, It’s the little things that mean everything’ advert featuring Jonathan has been voted as the number five Best Liked Ad in South Africa for 2016.
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Stretching brand awareness

In today’s tough economic climate, it’s never been more important for products to draw consumers’ attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools?
Traceability Solutions/Tracepack announces name change to MITAS Corporation

Kyle Parker of Traceability Solutions tells us all about the company's transition from Traceability Solutions/Tracepack to MITAS Corporation.
The benefits of serialised coding

Serialisation is the process of assigning each product or product component with a unique serial number or code. This makes it possible to trace these items as they move from the production and packaging floor through the supply chain and on to the end user. This unique identifier is printed onto these items using coding or marking equipment.
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Quick Curried Chickpea and Pumpkin Soup

Use ready-chopped pumpkin to save even more time.
Baked Cheesecake with Chocolate Sauce

A classic recipe that deserves an honorary position in every kitchen recipe book.

McCain South Africa does good in Delmas

In line with McCain South Africa’s “Be Good and Do Good” philosophy, the company recently donated R50,000 worth of school uniforms to the Delpark Primary School in Delmas as part of the Helping Hand initiative. On the same day, McCain South Africa also donated eight computers, to the value of R65 000 to the Ebuhleni Foundation’s Computer Centre in Delmas.
Shoprite partners with Transkei Isolomzi Outreach

Shoprite is supporting the work of these learners by supplying food, blankets, beanies and scarves, as well as much needed kitchen equipment and bedding for the Isolomzi Secondary School’s hostel.

21 July 2017
The Future of Media
13 - 15 September 2017
International Sourcing Fair
19-21 September 2017
Paris Retail Week
Paris, France
28-30 November 2017
Food Ingredients, Natural Ingredients Europe
Messe Frankfurt, Germany

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

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FASTMOVING is a Silo company that provides a business-to-business online service, showcasing the latest trends in retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, and Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

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: Jessi Wesson
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