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Finding true customer centricity

For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of the customer. The rise of e-Commerce and the big data that it produced created a world of promise for an all-knowing view of the customer that could be combined with relevant CRM information.

Data such as:
Geographics: Where she lives, works, and shops
Demographics: Her age, income, and family size
Psychographics: Her goals, rationale, and concerns in shopping

Today, even more data is available such as: Social Media: How are her friends involved in a purchase or how does she impact her friends’ purchases? Digital footprint: Where was she before the sale? What were her touch points across the customer journey?

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Country Road has travelled a long way since its beginnings in 1974 when it was started as a manufacturer and supplier of specialist casual cotton shirts.
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Cadbury Dairy Milk “Breakaway” and “Fingers” launches in South Africa

Life is about to get a whole lot tastier with the arrival of two NEW melt-in-your-mouth treats, Cadbury Fingers and Cadbury Breakaway. What’s more… both are covered in South Africa’s favourite chocolate, Cadbury Dairy Milk.
Laager Tea4Kidz’ new flavour is just Peachy!

Laager Tea4Kidz has launched a new Peach & Apricot variant onto the market, driven by a growing demand for fruit flavoured options in the Kids Tea segment, as well as a Facebook poll where fans voted in Peach & Apricot as their preferred new Tea4Kidz flavour.

Checkers Little Shop mini collectibles are back by popular demand

Checkers has shrunk 30 of South Africa’s most recognisable brands to launch a new set of collectibles following the huge response to Little Shop last year.
South Africa to harvest the highest maize crop in 40 years

South Africa is expecting to harvest its biggest maize crop in four decades, a year after drought devastated output of the country's staple food.
Retailers urged to follow Woolworths’ lead and remove sweets from checkout points

The health department has urged retailers to follow Woolworths' lead and remove sweet treats from their checkout points‚ saying consumers need all the help they can get to make healthier food choices.
Edcon shuts stores in bid to save sales

Retail cannibalisation is becoming a significant feature in the domestic market and it is for this reason that Edcon is shutting down stores where it can, says CEO Bernie Brookes.
Shoprite aims to double its high-end convenience foods offering

As SA slides into recession and households have less and less to spend, Shoprite is adopting an unlikely strategy: pushing upmarket.
Wary consumers in no rush to spend big

The South African economy has a long history of the tertiary sector (consumption side) being a resilient pillar of growth, but this long, unbroken run was shattered with the release of the GDP figures for the first quarter of the year.
Mining slows in April as prices soften after March uptick

Agriculture and mining were the biggest positive contributors to GDP in the first quarter but the mining numbers are low compared to last quarter.
Sugar tax under fire from producers, unions and business

The Congress of South African Trade Unions (Cosatu), Business Unity SA (Busa) and the South African Sugar Association (Sasa) have agreed that the introduction of a tax on sugar-sweetened beverages should be delayed as it will have a negative effect on employment in the industry.

Five ways to drive customer loyalty through marketing touchpoints

Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is only possible when your customers have a satisfying emotional experience after doing business with you.
The fastest growing retailers in the U.S.

In the ultra-competitive modern marketplace retailers are either growing or dying ― expansion has been and remains the ultimate measure of success. It is one thing to show growth over a quarter or even a year, but retail’s truly successful show sales growth year, after year, after year.
Google launches purchases on Google program

Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. At the moment it’s a mobile-only feature of product listing ads (PLAs) that allows shoppers to buy on Google from participating merchants.
From catwalk trends to data trends: Must-have skills for tomorrow’s retailers

In today’s digital world, creativity is just one skill needed for commercial success in the fashion industry.
Help customers on the support journey and up the loyalty ladder

Think about your ideal experience as a customer. It felt smooth and quick to get in touch with a sharp and friendly support person, right?
Amazon retains crown for most valuable retail brand

Amazon has kept its title as the world’s most valuable retail brand, with an estimated value of $139.3 billion (£109.38 billion).
Walmart tests grocery ATM

Walmart is testing a new way to appease online grocery shoppers that prefer self-service. The retail giant has rolled out an automated kiosk in Oklahoma City that allows shoppers to pick up groceries any day or time.
Major UK retailers sign sustainable cotton pledge

Some of the UK’s biggest retailers have signed up to the Prince of Wales’ International Sustainability Unit, promising to ensure 100 percent of their cotton will come from sustainable sources by 2025.

TFG acquires Australian menswear retailer Retail Apparel Group

TFG has acquired 100% of the issued share capital of the Retail Apparel Group Pty Ltd (RAG), a leading Australian menswear apparel retailer.
Cadbury Lunch Bar brings the #MuchMuchMore Spirit with new TV Commercial

Cadbury Lunch Bar, South Africa’s most iconic chocolate bar has just released a new television commercial which clearly portrays the brand’s fun and vigorous spirit to all their fans.
Pioneer Foods launches their biggest, cross-category campaign ever - THANKS SA

Pioneer Foods is proud to announce Thanks SA! the biggest value-add campaign in the history of the company, and a way to show the group’s appreciation for the support from millions of South Africans who choose to stock up on their household favourites from Pioneer’s portfolio of power-brands.
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Big benefits of smart laser coding

Pyrotec PackMark, May 2017: No matter what the application, the SmartLase C150 and C350 from Markem-Imaje – locally distributed by Pyrotec ParkMark – offer impressive benefits for laser coding on paper-based cartons for the food industry.
Tetra Pak now uses 35% renewable electricity

Tetra Pak is using 35% renewable electricity by buying International REC Standard (I-REC) certificates for all of its production facilities in China.
Getting the message across

Increased legislation and consumer demand for product information presents many packaging problems for the information-driven pharmaceutical and agrochemical sectors. However, Pyrotec PackMedia’s informational Fix-a-Form® booklet label increases the space, many times over, usually available for mandatory text such as dosage instructions, contra-indications and product descriptions, often in multiple languages.
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Easy Tomato Soup

This soup is wonderfully smooth and full of flavour. Make a double batch and freeze the extra for later.
Chickpea, Kale and Butternut Curry

The perfect bowl food.

McCain SA donates R50 000 to help clothe children in Delmas over winter

McCain South Africa has recently partnered with the Ebuhleni Foundation in Delmas, by donating R50 000 in support of the Helping Hand initiative. This initiative aims to provide winter school uniforms for children in the area who would otherwise miss days of school because they do not have warm clothes.
The Shoprite Group celebrates youth through education and job opportunities

As the largest private sector employer in South Africa, the Shoprite Group believes that developing people’s skills drives not only its business but the economy at large.

21 July 2017
The Future of Media
13 - 15 September 2017
International Sourcing Fair
19-21 September 2017
Paris Retail Week
Paris, France
28-30 November 2017
Food Ingredients, Natural Ingredients Europe
Messe Frankfurt, Germany

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

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FASTMOVING is a Silo company that provides a business-to-business online service, showcasing the latest trends in retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, and Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

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: Jessi Wesson
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