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What can't be measured can't be managed - Reviewing the success of experiential campaigns

Experiential marketing is what brands do to get their stakeholders to engage with them; to "participate" in meaningful brand experiences. As a discipline, it’s been defined in many ways – one being a forum where a brand can "extend a hand" to touch and engage the consumer. It’s also been referred to as an evolution of what interactive advertising was a few years ago -- anything that pulls people into the brand, digitally or physically.

However you define it, most people would agree that experiential isn't new -- but it is far more prevalent, visible and popular.

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LATEST REPORTS

       

DUESOUTH
Duesouth offers apparel, footwear, equipment and technology to the informed, urban adventurer who shares a passion for the freedom of the outdoors. Read more

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NEW RELEASES & PRODUCTS
Mrs Ball’s sizzles with three tantalising new flavours

Everyone remembers the delicious taste of Mrs Ball’s chutney. For over 100 years this tasty condiment and ingredient has been on South African tables. Over the past two years, Mrs Ball’s has stirred things up by launching three new delicious offerings, the versatile Sweet Chilli Sauce, the spicy Jalapeño Chutney and the mouth-watering Chakalaka Chutney.
Deep Heat’s new Odourless Single Patch offers soothing relief for longer

Mentholatum has improved the formulation of Deep Heat’s Odourless Single Patch to offer longer lasting, safe and odourless warming therapy for up to 12 hours, ensuring soothing relief from minor muscular aches, pains and stiffness of muscles and joints.
NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


Are retailers' boards in need of new blood?

The average age of the 12 board members of the world's second-largest fashion retailer, Sweden's H&M, is 52. That's younger than the average age of board members of most of South Africa's retailing behemoths; the average age of board members at fashion house Truworths is 61. And maybe one of the reasons for the underperformance of the country's older players.
Retailers may breathe easier in fourth quarter, say analysts

While there is no outright good news for retail, analysts say the last quarter of 2017 is unlikely to plunge the sector to new lows. "The interest rate cut and lower inflation numbers should see conditions improve for consumers on the balance," said Old Mutual investment professional Meryl Pick. "There may be a lag and the improvement could be muted, to begin with. We may see a marginally better fourth quarter compared with last year."
Loyalty cards surge as hard times bite

Data show that millions of consumers are using loyalty points to buy essentials such as groceries, prepaid electricity and fuel. Others save them up for treats such as a month-end bottle of whisky or a holiday.
Truworths feels consumer pressure

Truworths’ share price jumped almost 5% by the close of the JSE on Thursday despite the retailer reporting a contraction in earnings and little growth in full-year profit.
H&M increases local footprint

Swedish clothing retailer H&M is expanding rapidly in South Africa – it is set to open six more stores by the end of November, and is also scheduled to launch more outlets next year, H&M SA country manager Par Darj told City Press in Cape Town.
SA expects bumper 2017 harvest

South Africa has increased its forecast of this year’s record crop after farmers improved their yields. outh Africa is Africa's top maize producer. Growers will probably reap 15.97 million metric tons of corn in the 2017 season, Lusani Ndou, a senior statistician at the Pretoria-based Crop Estimates Committee, said by phone on Tuesday.
Sugar industry could take years to recover from 2015-16 drought

The South African sugar industry could take years to recover from the effects of the 2015-16 drought which has led to the industry failing to meet export orders.
Why avo prices have soared 150%

It is boom time for SA’s avocado producers as they ride high on a more than 150% rise in the world avocado price over the past year to a record high.
MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


The key to mobile self-checkout success

Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an augmented digital shopping experience to the physical store.
U.S. online retail sales growing 14% in 2017

U.S. online sales are expected to reach more than $459 billion in 2017, rising 14% from last year and accounting for 12.9% of the anticipated $3.56 trillion in total retail sales, according to Forrester Research.
Common mistakes retailers make using in-store signage

Until LED screens become as affordable as paper, there will be a place for the humble but effective in-store sign, and retailers need to ensure their in-store signage is as effective as it can be.
Creating a productive retail store operation

The role of the store is changing. Most consumers engage with digital at some point in the shopping journey, so when it comes to creating a retail store operation, retailers have a dual challenge to improve customer experience and increase productivity.
Bridging the reality gap with marketing automation

Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into real interaction.
Topshop eyes Chinese expansion

British fashion retailer Topshop has unveiled plans to expand into the Chinese mainland with the opening of five new stores in the country next year. To be done in partnership with online fashion retailer Shangpin.com, the Sir Philip Green-owned chain could open another 75 stores in China if the initial openings are a success.
Tesco replaces single-use plastic bags with ‘Bag for Life’

Tesco UK has replaced its standard single-use plastic bag with a new ‘Bag for Life’, which is composed of 94% recycled plastic. The bags will retail at £0.10 (as opposed to £0.05 for a standard bag) and the funds collected from their sale will be invested in community development across the UK.
Smartphones fuel boom in retail searches

The volume of smartphone searches made for UK retail items jumped 26 per cent in the quarter as compared to the same period in 2016, according to figures from the British Retail Consortium (BRC) and Google.

MARKETING & BRAND ACTIVATION
Cadbury P.S. donates 1205 dresses and suits through #PSLoveToGive campaign

During July 2017 Cadbury P.S. challenged South Africans countrywide to donate their pre-loved dresses and suits to less fortunate girls and boys across the country, through the #PSLoveToGive campaign.
Woolworths and MySchool launch annual Teachers Day competition

In celebration of the upcoming World Teachers Day, Woolworths and MySchool have launched the annual Teachers Day competition for learners to put their superhero teachers into the well-deserved limelight.
South Africans Go Green

Once a niche drink for the health obsessed, Green tea has moved into the mainstream with many regular South Africans “Going Green”, as awareness around the health benefits of Green tea grows. Tetley, a brand with a rich history, dating back to 1837 in Britain has launched Tetley Pure Green Tea onto the South African market.
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LOGISTICS, PACKAGING & SUPPLY CHAINS
At your service

Pyrotec’s machinery division, Pyrotec PackMark, is fully invested in after sales support and rapid response to breakdowns or technical challenges. Evidence of this commitment can be seen by its multi-tiered approach that includes service level agreements (SLAs), on-site service (OSS), and a dedicated 24/365 technical support helpline.
Mobile robots designed to work alongside warehouse teams

Wärtsilä and DHL deploy cutting-edge mobile robots from Fetch Robotics to streamline warehouse operations.
Merchandise your products with a Do-It® Round Hole Hang Tab

Do-It® Round Hole Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia.These hang tabs are strong, easy to apply and are distinguished by the round hang hole style which has been designed for hanging smaller, lightweight items on single-wire peg fixtures, such as tissue packets, sachets, and sweet packets.
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RECIPES
Greek Island Pie

Make use of traditional Greek culinary ingredients in this quick mix and bake that will delight your family as a light main course.
Granadilla Fridge Tart

Try this traditional fridge tart and its colourful granadilla jelly topping for a fun, fruity dessert. It’s simple, delicious and, best of all, easy to make.

CORPORATE SOCIAL INVESTMENT
Shoprite transforms Hagar Home for abused women and children

Gertruida Maartens from Fisantekraal, Durbanville, has been living in a container for the past five years. This selfless woman has been using her RDP house to run Hagar Home, a safe house for abused women and children.

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UPCOMING EVENTS
2-6 September 2017
International Heavy Haul Association (IHHA) conference
Cape Town International Convention Centre
6, 13 September 2017
Stokvel Seminar
Cape Town & Johannesburg
13 - 15 September 2017
International Sourcing Fair
Johannesburg
19-21 September 2017
Paris Retail Week
Paris, France
12 October 2017
International Employer Brand Leadership Masterclass
Radisson Blu Sandton, Johannesburg
28-30 November 2017
Food Ingredients, Natural Ingredients Europe
Messe Frankfurt, Germany
RECRUITERS & NEW APPOINTMENTS

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

Click here for more Job Listings

ABOUT US
FASTMOVING is a Silo company that provides a business-to-business online service, showcasing the latest trends in retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, and Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

Our media offering
Company press offices - Weekly FMCG newsletter - Monthly liquor newsletter - Press Releases - Banner advertising - Social media integration


Editorial and Advertising
Editor
: Jessi Wesson
Tel: +27 (0)21 410 8129
Email: editor@fastmoving.co.za
    

Silo is South Africa's leading source of rich brand content and retail promotional intelligence. Silo provides a digital asset management solution to brands, retailers and brand content users.