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Up the ante this Black Friday

Up the ante this Black Friday

01/10/2019 - 10:29
With only a few trading weeks left, brands have only a few weeks left to finalise their plans for Black Friday – which has grown into one of the most important fixtures on South Africa’s annual retail calendar in recent years.  read more
Digital marketing: multi-touch attribution

Digital marketing: multi-touch attribution

19/09/2019 - 13:43
The effective tracking of digital marketing campaigns is not as easy as initially thought. One question that often pops up is: at what point did consumer conversion take place? During a campaign, it’s difficult to attribute this correctly, especially with multiple touchpoints such as display and native advertising, sponsored social posts, video ads on mobile or paid-for search results all running consecutively. read more
Playing by the rules in an era of online advertising

Playing by the rules in an era of online advertising

02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts. read more
Gen Next: Micro-influencers offer authentic engagement

Gen Next: Micro-influencers offer authentic engagement

25/06/2019 - 15:31
Today’s youth consumes a collective $44bn of spending power. However, traditional advertising appeals less to today’s youth than to previous generations. In this environment, influencer marketing has shown exponential growth in recent years. read more
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings. read more
Brand engagement and the seniors' market: golden truths about the golden years

Brand engagement and the seniors' market: golden truths about the golden years

13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”. read more
Dove aims to break beauty stereotypes

Dove aims to break beauty stereotypes

25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.  read more
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be. read more
Balancing the bottom line with a defined purpose

Balancing the bottom line with a defined purpose

27/03/2019 - 09:45
Joe Public United is one of SA’s top independent and fastest-growing advertising groups and has been the recipient of numerous awards since 2014, including several AdFocus awards and scooping the Agency of the Year at the Loerie Awards for the first time in 2018.  read more
2018 Financial Mail AdFocus Award winners announced

2018 Financial Mail AdFocus Award winners announced

28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. read more
Connecting in a new ad world

Connecting in a new ad world

14/11/2018 - 13:59
In a constrained economy, and to remain relevant and keep ahead of the game, advertising agencies need to do things out of the ordinary. That’s the opinion of Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize. read more
Lego launches first global Christmas advert

Lego launches first global Christmas advert

06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus. read more
The story substance - Why the world wants a story and not a sale

The story substance - Why the world wants a story and not a sale

23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out? read more
Fresh Living continues to buck the magazine trend with a proven ROI

Fresh Living continues to buck the magazine trend with a proven ROI

18/09/2018 - 10:16
Multi-award-winning customer magazine, Fresh Living, produced by John Brown Media, with a print order of 500 000 given away free to Smart Shoppers, is bucking the print trend with an audience that far outreaches even the most popular TV shows. read more
5 ways to capture shopper attention and drive sales

5 ways to capture shopper attention and drive sales

10/09/2018 - 08:44
According to recent research, 60% of Generation Z, who are by definition digital natives, prefer to purchase in-store. This may come as a shock to some but the challenge for retailers is how to make the best of the in-store shopper experience to capture these on-site customers and drive sales. read more
Driving the in-store brand experience

Driving the in-store brand experience

27/08/2018 - 10:55
In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owing to the availability of product information online. It is therefore imperative to cut through the clutter and create a 360-degree retail experience. read more
The science behind engaging and relevant digital signage content in-store

The science behind engaging and relevant digital signage content in-store

20/08/2018 - 10:27
You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look but will it inform and influence their buying decisions? Probably not.  read more
Closing the sales loop – advertising in the mall environment

Closing the sales loop – advertising in the mall environment

17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important. read more
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.  read more
Smarter marketing in the digital era

Smarter marketing in the digital era

16/07/2018 - 14:09
An essential driver of digital transformation is how companies can use their data to remain relevant. read more
Dis-Chem and Smart Media Championing Youth Month initiatives

Dis-Chem and Smart Media Championing Youth Month initiatives

10/07/2018 - 10:58
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. read more
Making use of employees as a brand’s best advocate

Making use of employees as a brand’s best advocate

02/07/2018 - 15:19
Employees are an untapped platform to represent the brand to their social media communities. read more
Once upon a time: Storytelling in advertising 2018

Once upon a time: Storytelling in advertising 2018

12/06/2018 - 09:06
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin  read more
Major UK supermarkets and food brands back new marketing fund for vegetables

Major UK supermarkets and food brands back new marketing fund for vegetables

09/05/2018 - 13:51
Backed by major food brands and supermarkets including Birds Eye and Tesco, a new fund has been launched with the aim of boosting vegetable consumption in the UK. read more
Advertising watchdog lashes The Gadget Shop over misleading e-mail

Advertising watchdog lashes The Gadget Shop over misleading e-mail

25/04/2018 - 15:41
The Gadget Shop has been ordered to withdraw a misleading e-mail advertisement. read more
Closing the deal with in-store customers

Closing the deal with in-store customers

19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. read more
Snapchat launches new Shoppable AR Lenses for brands

Snapchat launches new Shoppable AR Lenses for brands

19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses. read more
A five-step plan to maximise media effectiveness and drive sales

A five-step plan to maximise media effectiveness and drive sales

27/02/2018 - 16:03
The media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer’s path to purchase. read more
Energy drinks on the rise in SA

Energy drinks on the rise in SA

21/09/2017 - 10:16
Television ads are pushing up the sales of energy drinks‚ which are the highest-growing market in the beverage sector. read more
Marketers fear data quality is hurting digital ads

Marketers fear data quality is hurting digital ads

19/09/2017 - 16:08
Relevant, personalised messages are key to driving engagement, yet the quality of sourced data is negatively impacting results. read more
BRAND COMMUNICATION: More clients want one-stop marketing services

BRAND COMMUNICATION: More clients want one-stop marketing services

27/07/2016 - 14:37
In a powerful message to advertising agencies, 70% of clients say they want all their communications managed by a single, integrated agency rather than several specialists. And 75% want media strategy and planning as part of the package. read more
Colleagues? Nah, we’re family

Colleagues? Nah, we’re family

25/04/2016 - 12:14
You’ve met our uncles, Gerald and Dave. Now, it’s time to meet the latest additions to the Mortimer Harvey family. read more
Jameson wins ad battle against rival Hennessy

Jameson wins ad battle against rival Hennessy

09/12/2015 - 10:18
Alcoholic spirit brands Hennessy and Jameson have battled it out in the ad arena‚ and Jameson has won. read more
It is time for SA's digital media industry to have a serious conversation about ad viewability

It is time for SA's digital media industry to have a serious conversation about ad viewability

31/07/2015 - 10:09
South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.  read more
Facebook buys video ad company LiveRail

Facebook buys video ad company LiveRail

07/07/2014 - 14:50
California – Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps. read more
Pinterest testing Promoted Pins with retail brands

Pinterest testing Promoted Pins with retail brands

13/05/2014 - 09:19
New York -- Internet scrapbooking site Pinterest Inc. is expanding its efforts to allow paying advertisers more prominent display of their pins, the San Francisco-based company announced in a blog past on Monday.  read more
Intel on hiring spree ahead of TV service

Intel on hiring spree ahead of TV service

19/03/2013 - 14:07
Intel Corp’s media group has been on a hiring spree as it prepares to launch an Internet television service later this year, underscoring the chip maker’s seriousness about the new business. read more
Intel looks to Internet TV

Intel looks to Internet TV

13/02/2013 - 09:12
Top chipmaker Intel Corp plans to launch an Internet television service this year with live and on-demand content, entering a hotly competitive race as its core PC business erodes. read more
Retailers to Spend $55bn Annually on Mobile Marketing by 2015, Juniper Report Finds

Retailers to Spend $55bn Annually on Mobile Marketing by 2015, Juniper Report Finds

25/01/2013 - 11:39
Hampshire, UK – 23rd January 2013: As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.  read more
Ikea ad sparks outrage

Ikea ad sparks outrage

25/01/2013 - 10:08
Bangkok - A Thai man and his girlfriend are shopping at a furniture store. She sees pillows on sale and gets excited, her feminine voice falls suddenly to a deep male-like tone. Shocked and horrified, her boyfriend runs off. read more
PepsiCo May Boost Marketing Budget to Take On a Surging Coca-Cola: Retail

PepsiCo May Boost Marketing Budget to Take On a Surging Coca-Cola: Retail

27/01/2012 - 09:27
PepsiCo Inc. (PEP) Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign. Her next big investment has a more familiar name: Pepsi-Cola. read more
Woolworths Drops Jupiter For In-House Advertising

Woolworths Drops Jupiter For In-House Advertising

01/12/2011 - 16:30
Jupiter Drawing Room in Cape Town has been notified that as of the end of January, Woolworths will no longer be doing business with them. read more
Gautrain Out of Home advertising surging ahead

Gautrain Out of Home advertising surging ahead

19/08/2011 - 10:32
The exclusive advertising rights that Continental Outdoor offer, in partnership with the SPG Group at all the Gautrain stations, has increased the reach for advertisers since the second stage of the project launched on 2 August 2011. Marketers have capitalised on the extended exposure this offers at the new Sandton, Rosebank, Midrand, Centurion, Pretoria and Hatfield stations. Since the launch of OCD2 (the second leg) over 20 000 passengers have been using the system per day.  read more
Kellogg’s real people, real lives, real stories

Kellogg’s real people, real lives, real stories

25/07/2011 - 14:06
When you want to hear the truth, get it straight from your target market’s mouth! That’s the premise of Kellogg’s All-Bran’s new television campaign, featuring real brand advocates. read more
Community radio targets specific LSMs for brands

Community radio targets specific LSMs for brands

19/07/2011 - 11:57
The Media Connection, South Africa's community radio advertising specialist, offers marketers and advertisers the opportunity to reach niche markets and brands' desired LSM groups. read more
Brand-new meaning to the word ‘digital’ in advertising

Brand-new meaning to the word ‘digital’ in advertising

14/07/2011 - 11:05
SA’s poor showing when it comes to taking home digital media awards at Cannes Lions International Festival of Creativity, losing out to countries such as Romania and Korea, could have serious implications for advertisers and brands in SA. read more
HeyDays turn to dark days for Checkers

HeyDays turn to dark days for Checkers

13/07/2011 - 11:55
The Advertising Standards Authority (ASA) of South Africa has a whole arsenal of possible sanctions it can impose on advertisers for breaching its advertising code or prior rulings. These sanctions usually take the form of the withdrawal of the advertisement in its offending format or, in some exceptional circumstances, an order to publish an adverse publicity statement and summarised version of an adverse ruling. read more
Barry Sayer appointed as President of FEPE International

Barry Sayer appointed as President of FEPE International

04/07/2011 - 11:01
Barry Sayer, CEO of Continental Outdoor Media, Africa’s leading outdoor advertising company, was unanimously elected as President at the recent 52nd annual General Assembly of FEPE International. read more
Marketing practices now regulated by the Consumer Protection Act

Marketing practices now regulated by the Consumer Protection Act

22/06/2011 - 11:51
The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers. read more
Shopper's Friend Adpaper - A Bargain Buy for smaller advertising budgets

Shopper's Friend Adpaper - A Bargain Buy for smaller advertising budgets

10/06/2011 - 08:43
Bargain Buys, a division of Ricochet Publishing in Port Elizabeth that publishes a number of magazines in addition to Bargain Buys has increased sales in Gauteng by 500% after selecting Shopper’s Friend as primary advertising medium. Telephone enquiries increased by 900%, and hits on the Bargain Buys website by 460%. read more
 Caxton's desperate attempt to stop Paarl Media's Shopper's Friend

Caxton's desperate attempt to stop Paarl Media's Shopper's Friend

09/06/2011 - 11:52
Having been unsuccessful in convincing the Competition Commission of the anti-competitive effects of the merger between Paarl Media and Primedia@Home, Caxton appealed to the Competition Tribunal to review the Commission's decision that gave the merger unconditional approval on 31 January 2011. read more
The Power of On-Pack Cross Promotions

The Power of On-Pack Cross Promotions

07/06/2011 - 14:52
Research commissioned by the Point of Purchase Advertising Institute, the global organisation for marketing in retail shows that not more than 50% of marketing budgets are allocated to below-the- line advertising when this is in fact where purchasing decisions are made. read more
Boycott planned against e.tv advertisers

Boycott planned against e.tv advertisers

11/05/2011 - 09:09
Johannesburg - The Family Policy Institute on Tuesday said it planned a national boycott of all businesses who advertised before, during and after the broadcasting of pornographic content on e.tv. read more