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Jameson Irish Whiskey launches new brand message "Taste, that’s why"

Jameson Irish Whiskey launches new brand message "Taste, that’s why"

07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.  read more
 LVMH shares react well to positive comments in results

LVMH shares react well to positive comments in results

31/01/2019 - 11:07
LVMH shares surged high after LVMH struck a “cautiously” confident tone for the year and said sales had picked up in China in the fourth quarter.  read more
Amazon named consumers' favourite brand

Amazon named consumers' favourite brand

23/01/2019 - 09:30
Amazon has been named by consumers as their favourite brand, with other retailers such as Marks & Spencer, John Lewis, Sainsbury’s and Tesco following close behind. read more
Gillette lambasted for casting men as the bad guys in new campaign

Gillette lambasted for casting men as the bad guys in new campaign

22/01/2019 - 16:27
Gillette’s new brand campaign has had more than 2-million views on YouTube since it launched on January 14, and an astounding 10:1 ratio of dislikes to likes. Those who dislike the ad have taken umbrage with Gillette’s stance that all men are bad. read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
Toys 'R' Us lenders cancel auction, plan to revive brand

Toys 'R' Us lenders cancel auction, plan to revive brand

03/10/2018 - 11:43
The top lenders of Toys ‘R’ Us have decided to cancel the bankruptcy auction of its brand name and other intellectual property assets and instead plan to revive the Toys ‘R’ Us and Babies ‘R’ Us brand names, a court filing showed. read more
Customer experience and the brand need to become two parts of the same equation

Customer experience and the brand need to become two parts of the same equation

19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise. read more
Fresh Living continues to buck the magazine trend with a proven ROI

Fresh Living continues to buck the magazine trend with a proven ROI

18/09/2018 - 10:16
Multi-award-winning customer magazine, Fresh Living, produced by John Brown Media, with a print order of 500 000 given away free to Smart Shoppers, is bucking the print trend with an audience that far outreaches even the most popular TV shows. read more
Burberry to stop using fur and burning unsold stock

Burberry to stop using fur and burning unsold stock

11/09/2018 - 16:16
Burberry is to stop burning millions of dollars' worth of excess stock, it announced recently. read more
Connecting with the modern consumer in a new age of consumerism

Connecting with the modern consumer in a new age of consumerism

11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos. read more
Burberry to change logo for first time in two decades

Burberry to change logo for first time in two decades

07/08/2018 - 10:22
Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post.  read more
 Ivanka Trump’s clothing line to shut down

Ivanka Trump’s clothing line to shut down

30/07/2018 - 10:28
Ivanka Trump will wind down her clothing and footwear businesses to focus more on her work in Washington, making the shift after some big-name department stores dropped her brand. read more
Burberry burns unsold stock worth 506m

Burberry burns unsold stock worth 506m

24/07/2018 - 08:35
Luxury British fashion house Burberry destroyed hundreds of millions of rands worth of its fashion and cosmetic products over the past year to protect its brand. read more
Adidas pledges to be rid of “virgin” plastics by 2024

Adidas pledges to be rid of “virgin” plastics by 2024

23/07/2018 - 13:18
Adidas has announced plans for a major sustainability drive which will see all its clothes and shoes use only recycled polyester over the next six years. read more
Golden rules for creating memorable customer experiences

Golden rules for creating memorable customer experiences

13/07/2018 - 09:00
Customer experience is the one thing that will create an emotional connection between brand and consumer. read more
How future fit is your brand?

How future fit is your brand?

11/07/2018 - 13:40
To ensure their longevity, companies need to actively shape the futures they want. read more
Making use of employees as a brand’s best advocate

Making use of employees as a brand’s best advocate

02/07/2018 - 15:19
Employees are an untapped platform to represent the brand to their social media communities. read more
Nike returns to solid growth despite drop in Converse sales

Nike returns to solid growth despite drop in Converse sales

02/07/2018 - 08:03
Nike has returned to growth reporting a double-digit rise in revenues during its fourth quarter thanks to strong international sales. read more
Pampers & Pick n Pay raise R1m for South African newborns

Pampers & Pick n Pay raise R1m for South African newborns

22/06/2018 - 13:33
Brand of baby nappies, Pampers has partnered with South Africa’s largest Supermarket Chain, Pick n Pay to help raise R1 million to support The United Nations Children's Funds (UNICEF’s) First 1000 Days initiative. read more
How digital virtual experiences reinforce the physical environment

How digital virtual experiences reinforce the physical environment

17/05/2018 - 13:11
Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a brick-and-mortar chain, and changing consumer shopping behaviours. They've got it all wrong, though: Retail and online operations are not at all at odds with each other. In fact, the digital and physical spaces can and should augment each other. read more
Reimagining the brand experience in three steps

Reimagining the brand experience in three steps

16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why? read more
 PMI receives prestigious design award for its innovative smoke-free product

PMI receives prestigious design award for its innovative smoke-free product

06/04/2018 - 14:15
Philip Morris International’s innovative heated tobacco product IQOS has received a GOOD DESIGN® Award for its cutting-edge technology and sleek, customer-centric design.  read more
Winning in the age of customer experience

Winning in the age of customer experience

27/03/2018 - 14:30
If you own or manage a brand or organisation today, you are in the business of customer experience. Digital disruption has changed almost everything that we knew and accepted as ‘normal’, from the way we consume information to how we purchase goods and services to how we engage with brands. read more
Olay boosts engagement 20% with influencer skincare challenge

Olay boosts engagement 20% with influencer skincare challenge

20/03/2018 - 11:18
Olay, the skincare brand owned by Procter & Gamble, spurred a 20% gain in engagement from a social media campaign that asked influencers to document their experiences using Olay products for four weeks while updating followers along the way. read more
Why product data is key to superior customer experience

Why product data is key to superior customer experience

06/03/2018 - 16:02
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience. read more
How packaging design can impact in-store promotion

How packaging design can impact in-store promotion

02/03/2018 - 09:37
Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimise the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales.  read more
Gucci donates $500,000 to US student gun reform march

Gucci donates $500,000 to US student gun reform march

26/02/2018 - 08:19
Italian luxury fashion brand Gucci followed a slew of US celebrities in announcing a donation of $500,000 to next month’s student march on Washington demanding tougher gun controls.  read more
Sunglass Hut's digital signage solution showcases its brand at premium store opening

Sunglass Hut's digital signage solution showcases its brand at premium store opening

21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.  read more
Illovo appoints Boomtown for research project

Illovo appoints Boomtown for research project

21/02/2018 - 09:57
Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project.  read more
Ray-Ban to open first standalone flagship store in London

Ray-Ban to open first standalone flagship store in London

20/02/2018 - 14:55
Sunglasses brand Ray-Ban has chosen London as the location of its first standalone flagship store in Europe. read more
Ferrero plans launch of Kinder ice cream

Ferrero plans launch of Kinder ice cream

19/02/2018 - 09:03
Italian confectionery group Ferrero will launch its first ice cream this April, with a new range under the Kinder brand, which will be available in France, Germany, Switzerland and Austria. read more
Pandora sales shine in challenging year

Pandora sales shine in challenging year

15/02/2018 - 08:49
Danish jewellery manufacturer and retailer Pandora reports a strong year despite market challenges. read more
Gucci overtakes Hermes as designer Michele seduces shoppers

Gucci overtakes Hermes as designer Michele seduces shoppers

13/02/2018 - 11:25
Gucci designer Alessandro Michele’s crystal- and sequin-covered creations continued to light a fire under consumers in the holiday season.  read more
Cognitive commerce in the digital world: Enhancing the customer journey

Cognitive commerce in the digital world: Enhancing the customer journey

06/02/2018 - 11:08
In the digital sphere we are bombarded with countless messages begging for our attention and calling us to action. Whether buying a product, interacting on social media, contributing to numerous myriad online communities, reading blog articles, maybe sharing them and increasing their influence, and encouraging further engagement, consumers are constantly being deluged with branded messaging. read more
5 Key trends that will shape convenience retail in 2018

5 Key trends that will shape convenience retail in 2018

17/01/2018 - 10:10
With the continued growth and awareness of the convenience retail sector and the strengthening of its position as part of the traditional retail industry, organisations such as the National Association of Convenience Stores (NACS) are employing the expertise of convenience and fuel retailing industry professionals from around the world to discuss and debate international best practice on key trends and developments and rate best in class international retailers. read more
Carrol Boyes releases SA-branded, limited-edition Champagne

Carrol Boyes releases SA-branded, limited-edition Champagne

16/01/2018 - 13:26
In what can only be termed a wine industry coup, Carrol Boyes Wines is proud to announce the addition of fine Champagne to the Carrol Boyes Limited Edition range.  read more
Woolworths adds Balmain brand in Australia

Woolworths adds Balmain brand in Australia

11/01/2018 - 08:21
Clothing and food retailer Woolworths is looking to bolster sales in the struggling Australian unit by adding the Balmain brand to its offerings. read more
Moet Hennessy expands its partnership with Thirstie

Moet Hennessy expands its partnership with Thirstie

08/01/2018 - 15:42
Moet Hennessy recently launched a skill on Amazon’s Alexa-enabled devices designed to educate shoppers about champagne. read more
Topshop/Topman poised for bricks-and-mortar debut in China

Topshop/Topman poised for bricks-and-mortar debut in China

08/01/2018 - 10:53
Topshop/Topman is reportedly going to open its first Chinese bricks-and-mortar store in Shanghai during autumn this year. read more
Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

15/12/2017 - 15:59
“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group. read more
L’Oreal releases its first fully plant-based hair dye

L’Oreal releases its first fully plant-based hair dye

13/12/2017 - 14:19
L’Oreal, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based colouring as consumers’ definitions of naturalness and product safety evolve. read more
Adidas sales soar in key markets

Adidas sales soar in key markets

10/11/2017 - 13:47
Sportswear giant Adidas has seen group revenues across all but one of its markets grow over the last quarter. read more
Phygital: The new retail marketing playground

Phygital: The new retail marketing playground

26/10/2017 - 14:58
Physical merged with digital, that’s where the term phygital comes from. It’s a marketing and retail description, but you’ll find a world of phygital art out there too.  read more
 Evian aims to deflect water criticism by going carbon neutral

Evian aims to deflect water criticism by going carbon neutral

12/09/2017 - 15:17
Evian aims to become the first major spring water brand to go carbon neutral amid criticism that packaging water from the French Alps and transporting it around the world in plastic bottles causes unnecessary environmental damage. read more
Reebok launches shoppable social media

Reebok launches shoppable social media

11/09/2017 - 16:21
Reebok has made its Instagram account shoppable. The fitness brand shares images of people working out on its Instagram page, rather than simple product shots, and it wanted to ensure customers could identify and shop each of the items featured in an Instagram post. read more
Who owns and controls the brand experience in the digital age?

Who owns and controls the brand experience in the digital age?

28/07/2017 - 14:47
The days of companies dictating brand and customer experience while their consumers play a passive role on the sidelines have long passed. read more
Kellogg’s fights Kokkinakis over ‘Special K’ trademark

Kellogg’s fights Kokkinakis over ‘Special K’ trademark

08/06/2017 - 12:27
Sydney — Australian tennis ace Thanasi Kokkinakis faced court action Thursday from cereal giant Kellogg’s, which is not happy at plans to use his nickname "Special K" commercially. read more
Clicks up there amongst the coolest

Clicks up there amongst the coolest

15/05/2017 - 16:29
Clicks has been named the coolest Specialist Health, Beauty & Accessory Store in the Sunday Times Generation Next Youth Survey, held at the Sandton Convention Centre last week. Second was Woolworths, followed by Avon, Dis-Chem and American Swiss. read more
Customers turn to peers to inform purchases instead of retailers

Customers turn to peers to inform purchases instead of retailers

12/05/2017 - 12:08
Despite retailers’ best efforts to improve customer experience and engagement, research indicates that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. read more
Sally Williams offers a growth lesson for the whole food sector

Sally Williams offers a growth lesson for the whole food sector

08/05/2017 - 16:56
Mark Sack, the managing director of one of South Africa’s most famous brands and a speaker at The Food Forum 2017, the conference for Africa’s Big 7 reveals why expansion was a two-year challenge. read more
L’Oréal creates new deputy chief executive position

L’Oréal creates new deputy chief executive position

04/05/2017 - 15:53
French cosmetics giant L’Oréal has created a new position – that of deputy CEO – which has been filled by senior executive Nicolas Hieronimus, Reuters has reported. read more
Gant increases store dwell time with online music platform

Gant increases store dwell time with online music platform

27/03/2017 - 14:42
Gant's in-store customers are shopping for longer since deploying a new music platform. read more
Next generation consumer classification system for improved customer engagement

Next generation consumer classification system for improved customer engagement

16/03/2017 - 14:29
New market segmentation, ‘Mosaic’, offers a common customer language to define and engage consumers with relevancy read more
L’Oréal Creates ‘All Worth It’ promotional campaign in UK

L’Oréal Creates ‘All Worth It’ promotional campaign in UK

28/02/2017 - 11:10
L’Oréal Paris UK has engaged in a three-year marketing initiative entitled ‘All Worth It’, which will see the cosmetics firm offer ‘confidence training’ to 10,000 young Britons. read more
Nutella maker Ferrero spreads into biscuits

Nutella maker Ferrero spreads into biscuits

05/12/2016 - 15:59
PARIS - Nutella maker Ferrero said on Monday it had bought Belgium's Delacre for an undisclosed sum as it seeks to spread from chocolates to biscuits. read more
3 ways to drive brand value for your millennial shopper

3 ways to drive brand value for your millennial shopper

10/11/2016 - 14:34
There are several ways to drive brand value for your millennial shopper. This video highlights three key ingredients that will make your brand stand out among your millennial shoppers.  read more
vida e caffè opens up on Africa expansion

vida e caffè opens up on Africa expansion

08/09/2016 - 10:22
For a local business to tackle the continent is not easy. Understanding new target markets, competitors, local culture, labour and skills development, the political environment, and currency are a number of the issues faced by the bold and courageous who take the leap. In last year's Brand Africa 100 survey, it was found that African brands accounted for 23% of the most valuable brands on the continent, with South Africa's MTN and DSTV topping the list in first and second place. That being said Nigeria held 6 of the top ten spots. read more
 Levi Strauss wins award for excellence in brand communication

Levi Strauss wins award for excellence in brand communication

27/07/2016 - 15:11
Brand communication is all about the speed and clarity with which a company communicates with customers at all stages of the fulfillment process. Each communication is an opportunity to build a relationship or sustain a relationship, and reinforce their brand personality. read more
Australia approves Foster's takeover

Australia approves Foster's takeover

28/11/2011 - 07:50
Sydney - Australia on Friday approved brewer SABMiller's AU$9.9bn takeover of Foster's, but with strict conditions that will see key operations remain in the country.  read more
Engen succeeds BP as top forecourt brand in Sunday Times survey

Engen succeeds BP as top forecourt brand in Sunday Times survey

10/08/2011 - 08:24
Engen Petroleum, the country’s leading marketer of petroleum products and convenience, is this year’s Sunday Times Top Brands* survey winner in the retail forecourt (petrol station) arena, making it the number one forecourt brand in the country. read more