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BRAND LOYALTY NEWS ON FASTMOVING

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How SME's can switch to digital to survive

How SME's can switch to digital to survive

04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors. read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more
Why mobile is the gatekeeper of brand loyalty today

Why mobile is the gatekeeper of brand loyalty today

19/12/2018 - 10:33
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty. read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.  read more
Direct to consumer selling will save brands

Direct to consumer selling will save brands

21/02/2018 - 14:20
Across industries, diversification is what drives the bottom line. To put it plain and simple: Who would want all their eggs in one basket when competitors are waiting for the opportunity to take advantage of a momentary slip-up?  read more
Brand loyalty is a thing of the past, says research

Brand loyalty is a thing of the past, says research

15/08/2017 - 15:56
Consumers are ditching their favourite brands in favour of speed and convenience, concluded new research from Salmon. read more
Is ‘wantedness’ something that marketers need?

Is ‘wantedness’ something that marketers need?

24/03/2017 - 09:56
It’s not enough for customers to be loyal to brands; brands must be loyal to customers. read more
The rise of the customer

The rise of the customer

06/02/2017 - 09:13
In a market where customer experience trumps product as a competitive advantage, businesses are constantly faced with the challenge of providing customers with the experience that they are looking for. Today’s customers are both savvy and demanding, knowing what they want and expecting to get it when they want it. This is invariably immediately. read more
Expand your search strategy to promote brand loyalty

Expand your search strategy to promote brand loyalty

19/01/2017 - 10:20
According to a new ICLP study, brand favouritism isn’t necessarily strengthening brand loyalty: 86% of shoppers today say they would consider choosing an alternative brand over their traditional preferred brand. Retail brand loyalty has declined, and marketers are faced with a new set of challenges resulting from this shift in user behaviour. read more
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

23/08/2016 - 08:39
With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg. There he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer. read more
Consumers happy to switch mobile providers

Consumers happy to switch mobile providers

26/02/2014 - 10:21
A new survey has found that almost a quarter of consumers have changed mobile providers in the last 18 months, citing poor value for the money, network quality, and poor customer care among other reasons. read more
Loyalty to Apple wanes

Loyalty to Apple wanes

28/11/2011 - 08:12
Apple products have always cost more than the equivalent products elsewhere. It's one of the reasons that Apple has historically had very high brand loyalty and very low market share - a classic luxury good combination. read more