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Leveraging true influence for your next marketing campaign

Leveraging true influence for your next marketing campaign

06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers? read more
P&G and Massmart launch Children's Safe Drinking Water Programme

P&G and Massmart launch Children's Safe Drinking Water Programme

22/03/2019 - 10:04
The Procter & Gamble Company (P&G) is once again proud to partner with leading retail group, Massmart, to launch its 2019 Children’s Safe Drinking Water (CSDW) campaign, which will continue to raise awareness of the global water crisis and help to provide clean water to those who need it. read more
Jameson Irish Whiskey launches new brand message "Taste, that’s why"

Jameson Irish Whiskey launches new brand message "Taste, that’s why"

07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.  read more
Digital sponsorship provides good ROI

Digital sponsorship provides good ROI

21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  read more
The war of the platforms

The war of the platforms

16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget. read more
Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit. read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
The story substance - Why the world wants a story and not a sale

The story substance - Why the world wants a story and not a sale

23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out? read more
Benefits of working with influencers for your startup

Benefits of working with influencers for your startup

16/10/2018 - 14:20
Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.  read more
Woolworths launches 'One Small Spoon' campaign in celebration of World Food Day

Woolworths launches 'One Small Spoon' campaign in celebration of World Food Day

16/10/2018 - 09:35
Woolworths celebrates World Food Day with the launch of the One Small Spoon campaign to unite its employees, customers, suppliers, farmers, and other partners in a consolidated drive to contribute to ensuring that every South African accesses sufficient, nutritious food every day. read more
How retail marketers can shine during the holiday shopping haze

How retail marketers can shine during the holiday shopping haze

06/12/2017 - 11:07
Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers, in particular, message overload threatens to send their strategic marketing messages directly to spam. read more
The brains behind supermarket gimmicks

The brains behind supermarket gimmicks

02/10/2017 - 10:45
Discovery is a great example of a company that has gamified healthy behaviour. But why do other firms get it so wrong? read more
What pester power can do for your business

What pester power can do for your business

27/07/2016 - 16:44
There is a surge of freebie campaigns at three major grocery retailers, with Pick n Pay's animal card collection, Spar's Angry Bird 3D cards, and Checkers' mini grocery items, leaving parents reeling as to where to shop. A clever move by these retailers who understand what pester power can do for their business. read more