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CONSUMER ENGAGEMENT NEWS ON FASTMOVING

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Micro-engagement in the age of influence

Micro-engagement in the age of influence

30/07/2019 - 09:46
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands. read more
Transform your brand by transforming the way you talk to consumers

Transform your brand by transforming the way you talk to consumers

24/07/2019 - 10:20
The world is transforming at an incredible pace, affecting how consumers engage with everything around them, including brands. The digital age continues to transform the way we live, shop and pay – including how and where brands show up. By redefining the way they engage with consumers, brands can establish more meaningful relationships with them. read more
Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey. read more
Top 5 Strategies for selling to Millennials

Top 5 Strategies for selling to Millennials

11/09/2017 - 10:34
Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. At 80 million strong, Millennials represent one-quarter of the nation’s population and starting this year, they will spend more than $200 billion annually, estimates Ad Age.  read more
Millennials most likely to spend on brands they love

Millennials most likely to spend on brands they love

30/05/2017 - 17:38
Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships between consumers and brands operating in the CPG industry, finds that 67% will, in fact, spend more with the brands they love, compared to older shoppers. But realising that opportunity by earning and maintaining loyalty from younger consumers remains a challenge, as 70% regularly keep an eye out for better deals. read more
Study: Email, not Facebook, drives consumer engagement among brands

Study: Email, not Facebook, drives consumer engagement among brands

24/05/2017 - 13:24
Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction. read more
Tech insights: Omnichannel bots are in your future

Tech insights: Omnichannel bots are in your future

25/04/2017 - 15:38
As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.  read more
Maximising consumer engagement in a brand-push war zone

Maximising consumer engagement in a brand-push war zone

01/12/2016 - 09:23
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour. read more
Brewer in new drive to recruit whisky drinkers, Kenya

Brewer in new drive to recruit whisky drinkers, Kenya

11/11/2013 - 10:25
Kenya Breweries has unveiled East Africa’s first whisky festival to grow the drink’s sales. The drive, which is a campaign driven themed ‘Love Whisky Festival’ will take place during this month in different venues around Nairobi. read more